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中国加入WTO以后,国际民航业的竞争促使其各项改革不断进行优化,服务质量管理被提上了日程而且倍受各大航空公司的重视。随着国际民航改革的不断深入,中国民航所面临的市场环境也...
中国加入WTO以后,国际民航业的竞争促使其各项改革不断进行优化,服务质量管理被提上了日程而且倍受各大航空公司的重视。随着国际民航改革的不断深入,中国民航所面临的市场环境也日益严峻。越来越多的航空公司认识到企业的竞争实质就是服务的竞争,而网上的数据调查也表明,较高的航班正点率便是最好的服务。所以在这样的背景下,研究南航大连分公司服务质量管理问题,对于提升其核心竞争力和生存能力就具有十分重要的意义。
本论文本着理论分析与调查相结合的宗旨,立足于国内外航空公司先进的管理经验和大连分公司实际管理的基础上,为大连公司的服务质量管理制定一套切实可行的解决方案。
本文主要针对大连公司服务质量管理中存在的问题进行全面的分析,通过分析找出
影响服务质量管理的主要原因,然后针对发现的问题去改善和构建一套适合企业自身发展的服务质量管理体系和标准,从而提高企业的服务质量管理水平,提高企业的核心竞争能力,进而提升企业的美誉度。
关键词:服务质量、服务质量管理体系、航班正常率 展开
本论文本着理论分析与调查相结合的宗旨,立足于国内外航空公司先进的管理经验和大连分公司实际管理的基础上,为大连公司的服务质量管理制定一套切实可行的解决方案。
本文主要针对大连公司服务质量管理中存在的问题进行全面的分析,通过分析找出
影响服务质量管理的主要原因,然后针对发现的问题去改善和构建一套适合企业自身发展的服务质量管理体系和标准,从而提高企业的服务质量管理水平,提高企业的核心竞争能力,进而提升企业的美誉度。
关键词:服务质量、服务质量管理体系、航班正常率 展开
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After China joins WTO, the international aviation industry's competition urged its each reform to carry on the optimization unceasingly, the grade of service management is raised the program moreover time each big Airline's value. Along with international commercial aviation reform unceasingly thorough, the Chinese commercial aviation faces the market environment day by day is also stern. More and more Airlines realized that to enterprise's competition essence is the service competition, but on-line data investigation also indicated that the high flight accuracy rate is the best service. Therefore under such background, studies the Southern Airline Dalian Subsidiary company grade of service management question, regarding promotes its core competitiveness and survivability has the very vital significance. the present paper the objective which unifies in line with the theoretical analysis and the investigation, bases in the domestic and foreign Airline advanced managerial experience with in Dalian Subsidiary company actual management foundation, works out a set of practical and feasible solution for Dalian Corporation's grade of service management. this article mainly aims at the question which in Dalian Corporation grade of service management exists to carry on the comprehensive analysis, discovers through the analysis the influence grade of service management the primary cause, then improves and constructs a set to suit enterprise own development in view of the discovery question the grade of service management system and the standard, thus raises enterprise's grade of service management level, sharpens enterprise's core competitive ability, then promotion enterprise's fine reputation. Key word: Grade of service, grade of service management system, flight normal rate
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After China's accession to the WTO, international civil aviation competition to optimize its reforms constantly, service quality management is on the agenda and highly major airlines. With the deepening reform of the international civil aviation, China also faces increasingly severe market environment. More and more airlines to realize enterprise competition is the competition, and online services, the survey also shows that the data of high ZhengDianLv flight is the best service. So in this context of China, dalian branch service quality management to promote their core competitiveness and survival ability has the extremely vital significance.
This paper based on theoretical analysis and investigation of combining, both Chinese and foreign aviation companies based on the advanced management experience and dalian branch, on the basis of the practical management of the company for dalian service quality management and make a set of practical solutions.
This article mainly aims at dalian service quality management problems of comprehensive analysis, through the analysis to find
Effect of service quality management, and then on the main reasons of the problem to improve and construct a set of suitable for enterprise development services quality management system and standard, so as to improve the service quality management level, and improve enterprise's core competitive ability, and promote enterprise's reputation.
Keywords: the service quality and service quality management system, ZhengChangLv flights
This paper based on theoretical analysis and investigation of combining, both Chinese and foreign aviation companies based on the advanced management experience and dalian branch, on the basis of the practical management of the company for dalian service quality management and make a set of practical solutions.
This article mainly aims at dalian service quality management problems of comprehensive analysis, through the analysis to find
Effect of service quality management, and then on the main reasons of the problem to improve and construct a set of suitable for enterprise development services quality management system and standard, so as to improve the service quality management level, and improve enterprise's core competitive ability, and promote enterprise's reputation.
Keywords: the service quality and service quality management system, ZhengChangLv flights
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