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JudyStrauss,AdelEl-Ansary,RaymondFrost.E-Marketing(4thEdition)[M].PrenticeHall.March1...
Judy Strauss, Adel El-Ansary, Raymond Frost. E-Marketing (4th Edition)[M]. Prentice Hall. March 14, 2005.
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请参考,望及时采纳!
1、
Chang H H, Wang Y H, Yang W Y. The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value[J]. Total Quality Management, 2009, 20(4): 423-443.
2、
Sheth J N, Sharma A. International e-marketing: opportunities and issues[J]. International Marketing Review, 2005, 22(6): 611-622.
3、
Coviello N E, Brodie R J, Brookes R W, et al. Assessing the role of e-marketing in contemporary marketing practice[J]. Journal of Marketing Management, 2003, 19(7-8): 857-881.
4、
Braun P. Networking tourism SMEs: e-commerce and e-marketing issues in regional Australia[J]. Information Technology & Tourism, 2002, 5(1): 13-23.
5、
Adam S, Mulye R, Deans K R, et al. E-marketing in perspective: a three country comparison of business use of the Internet[J]. Marketing Intelligence & Planning, 2002, 20(4): 243-251.
6、
Gilmore A, Gallagher D, Henry S. E-marketing and SMEs: operational lessons for the future[J]. European Business Review, 2007, 19(3): 234-247.
7、
Sigala M. Modelling e-marketing strategies: Internet presence and exploitation of Greek Hotels[J]. Journal of Travel and Tourism Marketing, 2001, 11(2/3): 83-104.
8、
Harrison-Walker L J. If you build it, will they come? Barriers to international e-marketing[J]. Journal of Marketing Theory and practice, 2002: 12-21.
9、
Krishnamurthy S, Singh N. The international e-marketing framework (IEMF) Identifying the building blocks for future global e-marketing research[J]. International Marketing Review, 2005, 22(6): 605-610.
10、
Yan R. Cooperative advertising, pricing strategy and firm performance in the e-marketing age[J]. Journal of the Academy of Marketing Science, 2010, 38(4): 510-519.
11、
Krishnamurthy S. Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities[J]. Business Horizons, 2006, 49(1): 51-60.
1、
Chang H H, Wang Y H, Yang W Y. The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value[J]. Total Quality Management, 2009, 20(4): 423-443.
2、
Sheth J N, Sharma A. International e-marketing: opportunities and issues[J]. International Marketing Review, 2005, 22(6): 611-622.
3、
Coviello N E, Brodie R J, Brookes R W, et al. Assessing the role of e-marketing in contemporary marketing practice[J]. Journal of Marketing Management, 2003, 19(7-8): 857-881.
4、
Braun P. Networking tourism SMEs: e-commerce and e-marketing issues in regional Australia[J]. Information Technology & Tourism, 2002, 5(1): 13-23.
5、
Adam S, Mulye R, Deans K R, et al. E-marketing in perspective: a three country comparison of business use of the Internet[J]. Marketing Intelligence & Planning, 2002, 20(4): 243-251.
6、
Gilmore A, Gallagher D, Henry S. E-marketing and SMEs: operational lessons for the future[J]. European Business Review, 2007, 19(3): 234-247.
7、
Sigala M. Modelling e-marketing strategies: Internet presence and exploitation of Greek Hotels[J]. Journal of Travel and Tourism Marketing, 2001, 11(2/3): 83-104.
8、
Harrison-Walker L J. If you build it, will they come? Barriers to international e-marketing[J]. Journal of Marketing Theory and practice, 2002: 12-21.
9、
Krishnamurthy S, Singh N. The international e-marketing framework (IEMF) Identifying the building blocks for future global e-marketing research[J]. International Marketing Review, 2005, 22(6): 605-610.
10、
Yan R. Cooperative advertising, pricing strategy and firm performance in the e-marketing age[J]. Journal of the Academy of Marketing Science, 2010, 38(4): 510-519.
11、
Krishnamurthy S. Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities[J]. Business Horizons, 2006, 49(1): 51-60.
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