Question

翻译以下句子

1. Identify and describe a consumer product market in china. Describe the products that make up this market and then categories these products in to product market segments. Choose one product market segment and describe and justify a probable target market for this market segment. identify a company that is operating in this market segment, name their product, and comment on how this company has tailored its marketing mix(4P's)to the target market you have described .suggest potential areas for improvement in the company's marketing mix.
2. There are a number of elements that influence consumers in their buying process. Using the purchase of either a heterogeneous shopping good or a speciality product as an example, analyse and describe how the various elements may influence a consumer in their purchase decision. Use the key findings of your analysis to critically analyse and comment on how the company that is selling the product (that you used in your example) could improve aspects of the marketing mix.

Answer 1

1。确定和描述中国的消费类产品市场。描述产品，使这一市场，然后以产品类别细分市场的这些产品。选择一个产品细分市场，并说明和证明这个市场一个可能的目标市场。确定一个公司，是在这个市场经营，其产品名称，以及如何评论这家公司已针对其营销组合（4路）的目标市场，你所描述的。建议在该公司的营销组合的改进的潜在领2。有许多因素影响他们的购买过程中消费者的数量。使用任一异构购物的好购买或为例，分析专业产品，并说明如何使用各种元素可能会影响他们的购买决策中的消费者。使用你的分析批判性地分析和评论的公司，是如何销售产品（您在您的例子中使用）可以改善营销组合方面的主要结果。
2。有许多因素影响他们的购买过程中消费者的数量。使用任一异构购物的好购买或为例，分析专业产品，并说明如何使用各种元素可能会影响他们的购买决策中的消费者。使用你的分析批判性地分析和评论的公司，是如何销售产品（您在您的例子中使用）可以改善营销组合方面的主要结果。