这是英文面试里的一个案例介绍,请帮忙把这几句话翻译成英文,多谢! 10
07年嘉士伯冰纯上市时对天津百威夜场的冲击很大尤其是在量贩式渠道,因为去量贩式的都是比较年轻的消费者他们对品牌的忠诚度较差,所以店方在和酒商谈合同时只看重产品的价格,当时...
07年嘉士伯冰纯上市时对天津百威夜场的冲击很大尤其是在量贩式渠道,因为去量贩式的都是比较年轻的消费者他们对品牌的忠诚度较差,所以店方在和酒商谈合同时只看重产品的价格,当时百威各种包装的定价在都要比嘉士伯高出很多如果加大投入的话又会影响整个市场,尤其是嘉士伯冰纯虽然定价高但是投入很大因此当时在天津量贩式渠道已经占据了80%的份额。于是我在做了各种市场调研和产品分析后向公司申请加大百威冰啤的投入,之所以选择了冰啤是因为百冰威啤在之前已经上市了3年,有了一定消费群体且定位高端,因为一直没有投入所以在天津夜场销量不大,加大它的投入既不会影响到整个市场也可以使店方获得较大的利润。在得到公司的同意后并经过了我的努力对嘉士伯造成了有力的打击。现在百威在天津量贩式渠道已经占据了90%的份额。
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2007 listing of pure ice Carlsberg Budweiser Night in Tianjin big impact especially in the discount-type channels, as compared to a wholesale younger consumers are the brand loyalty of their poor, so the shop negotiate contracts and wine in the value price of the product only when the price of Budweiser in a variety of packaging to be much higher if the increased investment Bijiashibo so will affect the entire market, particularly the Carlsberg Although pricing high but pure ice So much time invested in Tianjin, a wholesale channel have occupied 80% of the share. So I am doing a variety of market research and product analysis apply to the company to increase investment in Budweiser cold beer, a cold beer was chosen because the percentage of ice Wei beer market in the 3 years before, with certain consumer groups and high-end positioning, as they have not put so much in Tianjin night market sales, and increase its input will not affect the entire market can shop for a larger profit. Obtained the consent of the company in and through my efforts on Carlsberg caused a strong blow. Budweiser is now a wholesale channel in Tianjin have occupied 90% of the share.
参考资料: 谷歌翻译
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07 carlsberg ice pure listed on the evening of tianjin budweiser a great impact especially in quantity, because to sell type channels are selling type quantity of younger consumers of brand loyalty their poorer, so inn in and wine when the contract value only discuss the price of the product, when budweiser various packaging pricing in than carlsberg much higher if increasing investment again the word will affect the entire market, especially carlsberg ice pure although pricing high but investment is very big therefore was in tianjin quantity vendor type channel has occupied 80% share. So I did all market research and product analysis file an application to the company for increasing budweiser BingPi input, and chose the BingPi because 100 ice beer in Wisconsin before has listed for three years, have certain consumer groups and high-end positioning, because until no input so in tianjin evening sales is not big, increase its investment both neither can affect the whole market also can make the inn obtain larger profit. In a company to agree and passed my efforts to carlsberg caused a powerful blow. Now budweiser in tianjin quantity vendor type channels have dominated 90% share.
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7 carlsberg ice pure listed on the evening of tianjin budweiser a great impact especially in quantity, because to sell type channels are selling type quantity of younger consumers of brand loyalty their poorer, so inn in and wine when the contract value only discuss the price of the product, when budweiser various packaging pricing in than carlsberg much higher if increasing investment again the word will affect the entire market, especially carlsberg ice pure although pricing high but investment is very big therefore was in tianjin quantity vendor type channel has occupied 80% share. So I did all market research and product analysis file an application to the company for increasing budweiser BingPi input, and chose the BingPi because 100 ice beer in Wisconsin before has listed for three years, have certain consumer groups and positioning high ?
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