跪求有关消费心理5000字英文文献以及中文翻译 今晚之前在线等!!!! 非常感谢!!!100分!!!
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在我们的服装消费生活中,经常发现这些的现象:
几乎很多顾客进入服装商场就带着一双寻找的目光,眼睛不停地扫视,寻找感兴趣或早已计划好需要购买的商品。当我们的销售人员上前进行招呼和热情接待时,有的顾客连看都不看你一眼就迅速走掉;有的顾客立刻出现抗拒性的眼神,漠然地巡视卖场;有的顾客会简单敷衍地挑选商品。
在同一商场的同楼层,有的服装专柜冷冷清请、门可罗雀,有的服装专柜人气旺盛、选衣试衣的顾客络绎不绝,而且人越多进店的新顾客就越多!
在同一服装店铺,导购员的销售业绩悬殊也很大,顾客进店后就是喜欢与某个导购员说话或接受她推介的产品,并对她很信任。总是对其他导购产生戒备与怀疑。
当导购人员使出浑身解数赞美和夸奖顾客,如:"穿上这件衣服真的很好看!""很年轻!""很洋气!""非常适合!"这些语言的时候,顾客却无动于衷、表情麻木。
当导购人员费尽周折,顾客决定购买服装在开票时,顾客突然却说还要再考虑一下或去收银台的路途上改变决定,放弃购买。
当一大群顾客进入卖场,特别是女性消费者。挑选了1个小时,试穿了无数套的服装,最后相互讨论以及挑剔了很久,留下一堆如山的试穿过的服装等导购整理,仰长而去!
In our clothing expends in the life, discovers these phenomena frequently: nearly many customers enter the clothing market to have the vision which a pair seeks, the eye not to stop take a fast look around, seek feel the commodity which the interest or already plans well needs to purchase. When our sales personnels go forward carries on greeting and the warm in reception, some customers looked that did not look your rapidly walks; Some customers present the negativistic immediately look, patrols indifferently sells the field; Some customers will be perfunctory simply choose the commodity. in identical market same floor, some clothing special counter cold lonely please, infrequently visited, some clothing special counter human spirit exuberant, choose the clothes to try clothes's customer to be continuous, moreover the human jumps over the new customer who enters the shop to be more! in the identical clothing shop, leads the buying sales result disparately to be very also big, after the customer enters the shop, is likes with some product which leads the buying speech or accepts her to recommend, and trusts very much to her. Always leads to other buys has the alert and the suspicion. when leads buys the personnel to put forth the whole body posture in martial arts to praise with the praise customer, for example: “puts on this clothes is really very attractive! "" is very young! "" very foreign style! "" is suitable! “these language time, the customer is actually aloof, the expression to be numb. when leads buys the personnel to have the completely troubles, the customer decided purchase clothing when writing a check, the customer actually said suddenly must consider again or goes to the cash desk in the journey to change the decision, gives up purchasing. when a troop customer enters sells the field, specially feminine consumer. Has chosen for 1 hour, has tried on the innumerable wrap's clothing, finally discussed mutually as well as nitpicks has been very long, leaves behind pile of like mountains have tried on the clothing and so on to lead buys the reorganization, Yang Changer goes! the each clothing profession's friend, you have met the above phenomenon? You puzzled, confused? Then, the customer purchases clothing's time what is thinking?
几乎很多顾客进入服装商场就带着一双寻找的目光,眼睛不停地扫视,寻找感兴趣或早已计划好需要购买的商品。当我们的销售人员上前进行招呼和热情接待时,有的顾客连看都不看你一眼就迅速走掉;有的顾客立刻出现抗拒性的眼神,漠然地巡视卖场;有的顾客会简单敷衍地挑选商品。
在同一商场的同楼层,有的服装专柜冷冷清请、门可罗雀,有的服装专柜人气旺盛、选衣试衣的顾客络绎不绝,而且人越多进店的新顾客就越多!
在同一服装店铺,导购员的销售业绩悬殊也很大,顾客进店后就是喜欢与某个导购员说话或接受她推介的产品,并对她很信任。总是对其他导购产生戒备与怀疑。
当导购人员使出浑身解数赞美和夸奖顾客,如:"穿上这件衣服真的很好看!""很年轻!""很洋气!""非常适合!"这些语言的时候,顾客却无动于衷、表情麻木。
当导购人员费尽周折,顾客决定购买服装在开票时,顾客突然却说还要再考虑一下或去收银台的路途上改变决定,放弃购买。
当一大群顾客进入卖场,特别是女性消费者。挑选了1个小时,试穿了无数套的服装,最后相互讨论以及挑剔了很久,留下一堆如山的试穿过的服装等导购整理,仰长而去!
In our clothing expends in the life, discovers these phenomena frequently: nearly many customers enter the clothing market to have the vision which a pair seeks, the eye not to stop take a fast look around, seek feel the commodity which the interest or already plans well needs to purchase. When our sales personnels go forward carries on greeting and the warm in reception, some customers looked that did not look your rapidly walks; Some customers present the negativistic immediately look, patrols indifferently sells the field; Some customers will be perfunctory simply choose the commodity. in identical market same floor, some clothing special counter cold lonely please, infrequently visited, some clothing special counter human spirit exuberant, choose the clothes to try clothes's customer to be continuous, moreover the human jumps over the new customer who enters the shop to be more! in the identical clothing shop, leads the buying sales result disparately to be very also big, after the customer enters the shop, is likes with some product which leads the buying speech or accepts her to recommend, and trusts very much to her. Always leads to other buys has the alert and the suspicion. when leads buys the personnel to put forth the whole body posture in martial arts to praise with the praise customer, for example: “puts on this clothes is really very attractive! "" is very young! "" very foreign style! "" is suitable! “these language time, the customer is actually aloof, the expression to be numb. when leads buys the personnel to have the completely troubles, the customer decided purchase clothing when writing a check, the customer actually said suddenly must consider again or goes to the cash desk in the journey to change the decision, gives up purchasing. when a troop customer enters sells the field, specially feminine consumer. Has chosen for 1 hour, has tried on the innumerable wrap's clothing, finally discussed mutually as well as nitpicks has been very long, leaves behind pile of like mountains have tried on the clothing and so on to lead buys the reorganization, Yang Changer goes! the each clothing profession's friend, you have met the above phenomenon? You puzzled, confused? Then, the customer purchases clothing's time what is thinking?
2011-04-22
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