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Mercedes has been the name of the world's most innovative car brand for more than 100 years now. When Daimler-Motoren-Gesellschaft (DMG) delivered its first Mercedes on 22 December 1900 it started a dynamic development culminating in the inception of the global company DaimlerChrysler AG in the late 20th century. Today Mercedes-Benz is the most successful premium brand. Its technical perfection, quality standards, innovative impact and numerous car legends such as the 300 SL Gullwing are unique. The Mercedes star became the most famous symbol of a car brand and is one the world's best known trademarks today.
“梅塞德斯”作为汽车业创新的代表品牌,在世界已经有一百余年了。当戴姆勒于1900年12月22日它起头动态发展达到高潮在全球性公司.时至20世纪晚期,今天的奔驰车是这个最成功的优质品牌.它的技术完美, 质量标准, 创新冲击和许 多汽车传奇譬如300 SL 等车型都是很独特。 梅塞德斯星成为汽车品 牌的最着名的标志和是一个世界上今天好已知的商标!!!!!!!!
“梅塞德斯”作为汽车业创新的代表品牌,在世界已经有一百余年了。当戴姆勒于1900年12月22日它起头动态发展达到高潮在全球性公司.时至20世纪晚期,今天的奔驰车是这个最成功的优质品牌.它的技术完美, 质量标准, 创新冲击和许 多汽车传奇譬如300 SL 等车型都是很独特。 梅塞德斯星成为汽车品 牌的最着名的标志和是一个世界上今天好已知的商标!!!!!!!!
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Mercedes-Benz is a German brand name of automobiles, buses, coaches, and trucks owned by DaimlerChrysler, previously Daimler-Benz (1926–1998). Mercedes-Benz automobiles have introduced — both in the past and present — the majority of technological and safety features common in modern vehicles.
Origin of logo and brand
Established in 1871, Benz & Cie. was the most important of several companies founded by Karl Benz. The Benz patent motor wagon was ahead of its times; by 1886, Benz had the first four-stroke engine. Karl Benz is credited as the inventor of the first "true" automobile since Daimler's vehicle was a horse carriage adapted with an engine, whereas the 1886 Benz automobile had a chassis designed from scratch.
Daimler Motoren Gesellschaft-(DMG) was founded by Gottlieb Daimler and his partner Wilhelm Maybach in 1890. Daimler died in 1900 and Maybach left DMG in 1907. By then, Benz & Cie. and DMG were rivals. In 1924, owing to economic necessity after World War I, they entered into an "Agreement of Mutual Interest" valid until the year 2000. This initial agreement still allowed each company to manufacture and sell their products under their original brand names. After the official merger in June 28, 1926, the firm became known as Daimler-Benz.
The hyphenated brand name Mercedes-Benz was established after that merger. The brand name Daimler had been licensed for use on other automobiles in France and the United Kingdom, and was therefore not available to Daimler-Benz. Instead, the name of its seminal Mercedes model designed by Maybach over twenty years before was chosen for the DMG portion of the new brand. ("Mercedes" had been painted on a DMG vehicle used in races by a man in honor of his daughter, and became the formal name of a DMG model in 1902, see below.) Thus, Mercedes-Benz became the brand name applied to the models of one of the new firm. Because of its eponymous tie to Karl Benz and his early vehicles, Mercedes-Benz is also the name of the world's oldest continuously produced automobile line.
As part of the 1926 merger, a new logo was created that would include a symbol for each and integrate the names of the two former companies. A three-pointed star had been designed by Gottlieb Daimler, to show the ability of his motors for land, air, and sea use. This star first appeared on a DMG model in 1909, so it was chosen for the new logo. The traditional laurel wreath symbol used by Karl Benz was added along with his name to complete the new logo. The logo with a plain ring, as seen today, was not used until 1937.
In 1998, Daimler-Benz and Chrysler agreed to combine their businesses — promoted as the "merger of equals" — and the new entity was named DaimlerChrysler AG.
On May 14, 2007, the separation of Daimler and Chrysler was announced. Selling Chrysler has been seen as a positive move for Daimler by its shareholders, who hope that the separation will allow Daimler's car brand Mercedes-Benz to be free to do what it does best without having the distractions of its heavily unprofitable U.S. partner Chrysler. However, Daimler retains a 20 per cent minority stake in Chrysler.
Origin of logo and brand
Established in 1871, Benz & Cie. was the most important of several companies founded by Karl Benz. The Benz patent motor wagon was ahead of its times; by 1886, Benz had the first four-stroke engine. Karl Benz is credited as the inventor of the first "true" automobile since Daimler's vehicle was a horse carriage adapted with an engine, whereas the 1886 Benz automobile had a chassis designed from scratch.
Daimler Motoren Gesellschaft-(DMG) was founded by Gottlieb Daimler and his partner Wilhelm Maybach in 1890. Daimler died in 1900 and Maybach left DMG in 1907. By then, Benz & Cie. and DMG were rivals. In 1924, owing to economic necessity after World War I, they entered into an "Agreement of Mutual Interest" valid until the year 2000. This initial agreement still allowed each company to manufacture and sell their products under their original brand names. After the official merger in June 28, 1926, the firm became known as Daimler-Benz.
The hyphenated brand name Mercedes-Benz was established after that merger. The brand name Daimler had been licensed for use on other automobiles in France and the United Kingdom, and was therefore not available to Daimler-Benz. Instead, the name of its seminal Mercedes model designed by Maybach over twenty years before was chosen for the DMG portion of the new brand. ("Mercedes" had been painted on a DMG vehicle used in races by a man in honor of his daughter, and became the formal name of a DMG model in 1902, see below.) Thus, Mercedes-Benz became the brand name applied to the models of one of the new firm. Because of its eponymous tie to Karl Benz and his early vehicles, Mercedes-Benz is also the name of the world's oldest continuously produced automobile line.
As part of the 1926 merger, a new logo was created that would include a symbol for each and integrate the names of the two former companies. A three-pointed star had been designed by Gottlieb Daimler, to show the ability of his motors for land, air, and sea use. This star first appeared on a DMG model in 1909, so it was chosen for the new logo. The traditional laurel wreath symbol used by Karl Benz was added along with his name to complete the new logo. The logo with a plain ring, as seen today, was not used until 1937.
In 1998, Daimler-Benz and Chrysler agreed to combine their businesses — promoted as the "merger of equals" — and the new entity was named DaimlerChrysler AG.
On May 14, 2007, the separation of Daimler and Chrysler was announced. Selling Chrysler has been seen as a positive move for Daimler by its shareholders, who hope that the separation will allow Daimler's car brand Mercedes-Benz to be free to do what it does best without having the distractions of its heavily unprofitable U.S. partner Chrysler. However, Daimler retains a 20 per cent minority stake in Chrysler.
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