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随着我国市场经济体制的确立和世界经济一体化趋势的不断加强,中小企业的经营环境和经营理念正在发生显著的变化。我国中小企业要想在激烈的市场竞争中生存发展,必须牢固树立“以客户... 随着我国市场经济体制的确立和世界经济一体化趋势的不断加强,中小企业的经营环境和经营理念正在发生显著的变化。我国中小企业要想在激烈的市场竞争中生存发展,必须牢固树立“以客户为中心"的经营理念,不断提高客户满意度,创建和谐的合作关系,充分满足客户深层次、多层面的需要,才能不断地提高我国中小企业的核心竞争力。
本研究有两个重点:一是顾客满意度的测评。主要包括满意度指数测评模型、测评指标体系的建立和针对天津某中小企业的顾客满意度的测算:二是根据顾客满意度测评结果提出满意度提升建议。’
本文将顾客满意度理论引入中小企业。首先,本论文阐述了研究问题的提出背景,介绍了顾客满意度研究的国内外进展情况,然后界定了顾客满意度、满意度指数和忠诚度的概念,比较评价了一般的满意度测评模型和银行的满意度评价模型,分析了目前的中小企业的竞争形势和业务现状;在此基础上构建了中小企业的顾客满意度测评体系,包括测评模型和有形资产、产品和服务、价格、服务感知、追踪服务5个一级指标以及31个四级指标,接着,本论文详细介绍了企业客户满意度调查问卷的设计、样本的确定与抽取、问卷调查实施等问题,并对客户满意度数据进行了数值分析,对天津某中小企业的顾客满意度状况进行了全面评价。最后,根据顾客满意度数值分析的结论提出了中小企业提高顾客满意度的建议。
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Along with our country the establishment of the market economic system and the world economic integration trend of the continuously strengthen, small and medium-sized enterprise management environment and the business concept of significant change is happening. Our country small and medium-sized enterprise in order to fierce competition in the market for survival and development, we must firmly build up the "take the customer as the center" business philosophy, and constantly improve the satisfaction of customers, create a harmonious relations of cooperation, and fully meet customer deep, multifaceted needs to constantly improve our country small and medium-sized enterprise's core competitive ability.
This study has two key points: one is the customer satisfaction evaluation. Mainly includes satisfaction index assessment model, the evaluation index system is established and a small and medium-sized enterprises in tianjin customer satisfaction measuring: two is based on customer satisfaction evaluation results put forward Suggestions satisfaction enhancement. '
This paper will customer satisfaction theory was introduced into the small and medium-sized enterprise. First of all, the thesis describes the research background put forward problem, this paper introduces customer satisfaction research progress at home and abroad, and then define the customer satisfaction, satisfaction index and the concept of loyalty, compared to evaluate the general satisfaction assessment model and the bank's satisfaction evaluation model, analysis of the current situation of small and medium-sized enterprise competition and business situation, On the basis of which, a small and medium-sized enterprise customer satisfaction evaluation system, including assessment model and tangible assets, products and services, price, service perception, tracking service five one class index and 31 level 4 index, then, this paper introduces in detail the enterprise customer satisfaction questionnaire design, sample determination and extraction, implementation of questionnaire survey, and the customer satisfaction data the numerical analysis, the tianjin some small and medium-sized enterprise customer satisfaction in the comprehensive evaluation. Finally, according to the customer satisfaction numerical analysis is concluded that the small and medium-sized enterprises to improve customer satisfaction proposal.

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2012-09-28
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号事情d额意度数据进行了数值分析,对天津某中小企业的顾客满意度状况进行了全面评价。最后
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