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摘要:旅游业是朝阳产业,对地区的经济发展有着很大的推动作用,南京的旅游业不断发展,已经成为城市经济发展的一个重要增长点。而在南京众多知名景点中,夫子庙秦淮风光带一直备受游... 摘要:旅游业是朝阳产业,对地区的经济发展有着很大的推动作用,南京的旅游业不断发展,已经成为城市经济发展的一个重要增长点。而在南京众多知名景点中,夫子庙秦淮风光带一直备受游客青睐。本文在综述旅游意象理论的基础上,通过实地问卷法、结合游客的游览体验,对夫子庙秦淮风光带意象进行了要素分析和评价,并探讨了游客的意象感知对于景区优化发展的影响,在此基础上提出了一些建设性意见。本文在夫子庙秦淮风光带的品牌形象提升,以及景区空间合理布局方面具有现实意义。

关键词:夫子庙-秦淮风光带;感知;旅游意象;
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andychewbj
2013-05-25 · TA获得超过5.9万个赞
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摘要:旅游业是朝阳产业,对地区的经济发展有着很大的推动作用,南京的旅游业不断发展,已经成为城市经济发展的一个重要增长点。而在南京众多知名景点中,夫子庙秦淮风光带一直备受游客青睐。

Abstract:

Tourism industry is a sunrise industry; it is a great driving force for the economic developmentof a region. The tourism industry in Nanjing is developing incessantly and it has become an important growth point for the economic development of the city. Among the various well-known tourist attractions, the Qinhuai River Scenic belt of Confucius Temple has always been a favorite spot for tourists.

 

本文在综述旅游意象理论的基础上,通过实地问卷法、结合游客的游览体验,对夫子庙秦淮风光带意象进行了要素分析和评价,并探讨了游客的意象感知对于景区优化发展的影响,在此基础上提出了一些建设性意见。本文在夫子庙秦淮风光带的品牌形象提升,以及景区空间合理布局方面具有现实意义。

By basing on the summary of the tourism image theory and the on-the-spot questionnaire method, as well as integrating the tour experiences of the tourists, this paper conducts a factor analysis and evaluation on the image of the Qinhuai River Scenic belt of Confucius Temple and expounds the impact of tourists’ image perceptions on the optimization of the scenic spot development; on this basis, the paper then offers some constructive suggestions. This paper has a realistic significance for the enhancement of the Qinhuai River Scenic belt brand image and in the aspect of rational spatial layout of the scenic spot.


关键词:夫子庙-秦淮风光带;感知;旅游意象

Key words: Qinhuai River Scenic belt of Confucius Temple; perception; tourismimage


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Abstract: the tourism industry is a sunrise industry, the region's economic development has a very big role, the development of Nanjing's tourism industry, has become an important growth point of the city economic development. In Nanjing, many well-known attractions, Confucius temple Qinhuai scenery has attracted a lot of tourists. Based on the review of tourism image theory, through field questionnaire method, combined with the experience for visitors, the factor analysis and evaluation of the Confucius temple Qinhuai scenery image, and discusses the image perception for scenic tourist development, proposes some constructive suggestions. In this paper, Confucius temple Qinhuai scenery with the brand image promotion, has practical significance as well as the reasonable layout of scenic space. Keywords: Confucius temple - beside qinhuai sight; perception; tourism image;
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琴琴and寒寒
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Abstract: the tourism is a sunrise industry, the region's economic
development has a very big role, nanjing's tourism industry development, has
become an important growth point of the city's economic development. And many
famous scenic spots in nanjing Confucius temple beside qinhuai sight has been
praised by tourists. Were reviewed in this article the basis of the theory of
tourism image, through on-the-spot questionnaire, combined with the experience
of tourists, the Confucius temple beside qinhuai sight image has carried on the
factor analysis and evaluation, and discusses the influence on the development
of the tourist image perception for scenic area optimization, based on this,
advances some constructive Suggestions. Based on the Confucius temple beside
qinhuai sight brand image promotion, and with reasonable space layout has a
realistic significance. Keywords: Confucius temple - beside qinhuai sight;
Perception; Tourism image;
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Summary。Tourism is a sunrise industry,On the region's economic development has a significant role in promoting。Continuous development of the tourism industry in Nanjing,Has become the city's economic development an important growth point。And many well-known attractions in Nanjing。Confucius Temple Qinhuai Scenic Belt has been much favored by tourists。Based on the review on the basis of the theory of tourism image。Through field survey method。Visitors tour combined experience。On Confucius Temple Qinhuai scenery with elements of imagery were analyzed and evaluated。And explores the perception of the scenic tourist imagery to optimize the development of。On this basis, put forward some constructive comments。In this paper, the Confucius Temple Qinhuai scenery with the brand image。And rational distribution of scenic space has practical significance,就这一点水平了 应该没有问题
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Abstract: The tourism industry is a sunrise industry of the region's economic development has a significant role in promoting the development of tourism in Nanjing has become the city's economic development an important growth point. And many well-known attractions in Nanjing Confucius Temple Qinhuai Scenic Belt has been much favored by tourists. This paper summarized the theory of tourism image, based on the questionnaire through the field, combined with tourists sightseeing experience on Confucius Temple Qinhuai scenery with imagery conducted factor analysis and evaluation, and to explore the perception of tourists for scenic imagery to optimize the development impact in the based on this proposed some constructive comments. In this paper, the Confucius Temple Qinhuai scenery with the brand image, as well as the rational distribution of scenic space has practical significance.

Keywords: Confucius Temple - Qinhuai Scenic Belt; perception; tourism image;
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百度网友dfe9b75
2013-05-24
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Tourism is a sunrise industry, the region's economic development has a very big role, nanjing's tourism industry development, has become an important growth point of the city's economic development. And many famous scenic spots in nanjing Confucius temple beside qinhuai sight has been praised by tourists. Were reviewed in this article the basis of the theory of tourism image, through on-the-spot questionnaire, combined with the experience of tourists, the Confucius temple beside qinhuai sight image has carried on the factor analysis and evaluation, and discusses the influence on the development of the tourist image perception for scenic area optimization, based on this, advances some constructive Suggestions. Based on the Confucius temple beside qinhuai sight brand image promotion, and with reasonable space layout has a realistic significance.
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