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目前县级医院的医疗现状及营销策略学生:指导老师:摘要:目前,随着我国经济实力的不断提高,人民生活水平的日益提高,对健康卫生事业的要求也越来越高,医药营销行业也成为了我国的...
目前县级医院的医疗现状及营销策略
学生: 指导老师:
摘要:目前,随着我国经济实力的不断提高,人民生活水平的日益提高,对健康卫生事业的要求也越来越高,医药营销行业也成为了我国的朝阳产业。同时正处于发展阶段的县级医院也需要各个医药企业长久而持续的关注。因为一些县级医院的医疗条件设施比较落后,再加上在县级医院就诊的患者大部分都来自农村,经济相对来说比较差。这就需要我们制定出一套适合当地的营销策略。
鉴于当前国内县级医药市场还不是很成熟,营销市场的不规范,代金销售情况的频频发生,医药产品的质量问题,销售渠道的单一,医生对学术的关注度不够等问题,这就需要具有专业学术知识的医药营销人员来解决这些问题 ,来开拓正处于建设中的县级医院。在给患者带来健康的同时,也可以成为一名真正的开路“县锋”。
关键词:县级医院 医药市场 营销策略 展开
学生: 指导老师:
摘要:目前,随着我国经济实力的不断提高,人民生活水平的日益提高,对健康卫生事业的要求也越来越高,医药营销行业也成为了我国的朝阳产业。同时正处于发展阶段的县级医院也需要各个医药企业长久而持续的关注。因为一些县级医院的医疗条件设施比较落后,再加上在县级医院就诊的患者大部分都来自农村,经济相对来说比较差。这就需要我们制定出一套适合当地的营销策略。
鉴于当前国内县级医药市场还不是很成熟,营销市场的不规范,代金销售情况的频频发生,医药产品的质量问题,销售渠道的单一,医生对学术的关注度不够等问题,这就需要具有专业学术知识的医药营销人员来解决这些问题 ,来开拓正处于建设中的县级医院。在给患者带来健康的同时,也可以成为一名真正的开路“县锋”。
关键词:县级医院 医药市场 营销策略 展开
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Current Situation and Marketing Strategy in Country-level Hospital
Student: Adviser:
Abstract
Nowadays, with our national eoncomy and life quality of people keeps developing, command of health industry is getting higher, and medical marketing industry becomes innovating. In the meanwhile, the country-level hospital also need constant and long-term attention of the medical enterprises. The medical equipment in some country-level hospital doesn't update in time, besides, the patients are always not very rich who mostly come from the countries. Therefore, we should make a proper set of marketing strategies.
In view of problems such as the unmaturity of national country-level hospitals, unstandard market, frequent sales by coupons, low quality of medical products, short of sals channel, inadequate attention of medical staff toward science, we develop the country-level hospitals under construction. Benefiting the patients, it can also become a true piorneer of country.
Key Words: Country-level Hospital, Medical Market, Marketing Strategy.
~~~~~~~~~~~~~~~~~~~~~~纯手工翻译 英语系 ~~~~~~~~~~~~~~~~~~~~
Student: Adviser:
Abstract
Nowadays, with our national eoncomy and life quality of people keeps developing, command of health industry is getting higher, and medical marketing industry becomes innovating. In the meanwhile, the country-level hospital also need constant and long-term attention of the medical enterprises. The medical equipment in some country-level hospital doesn't update in time, besides, the patients are always not very rich who mostly come from the countries. Therefore, we should make a proper set of marketing strategies.
In view of problems such as the unmaturity of national country-level hospitals, unstandard market, frequent sales by coupons, low quality of medical products, short of sals channel, inadequate attention of medical staff toward science, we develop the country-level hospitals under construction. Benefiting the patients, it can also become a true piorneer of country.
Key Words: Country-level Hospital, Medical Market, Marketing Strategy.
~~~~~~~~~~~~~~~~~~~~~~纯手工翻译 英语系 ~~~~~~~~~~~~~~~~~~~~
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