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ConclusionandDiscussionInmanyways,AlessiisaparallelcasetoOlivetti(Kitcherer1990;seeCh...
Conclusion and Discussion
In many ways, Alessi is a parallel case to Olivetti (Kitcherer 1990; see
Chapters 2 and 3 in this report). Family, family history and the Italian
tradition of manufacturing form an important frame for the corporate
identity and image. This crystallizes in figures like Adriano Olivetti and
Alberto Alessi, whose interaction with the designers can be considered to
be a basis for credible and continuing design activity.
Continuity of design is what is characteristic for Alessi. Design activity is
not restricted to a department of design within the company, but it is
rather a ubiquitous set of parameters that are considered to be important
in the different phases of the product development and manufacturing.
Continuity comes from the history. In the case of Alessi this means three
generations and over half a century of family business to become a leading
design company. As we have seen here, Alessi did not start as a design
oriented company in the sense that we understand design nowadays. It
started as a manufacturer of coffee pots and trays of good quality. Carlo
Alessi, the son of the founder, was the first designer in the sense that he
had training as an industrial designer and designed tea and coffee sets
that are still in production today. External designers were introduced to
Alessi in the 1950s when Ettore Alessi was the head of the technical
department and started collaboration with some of the interesting architects
of that time. During the 1970s the role of external designers grew:
Franco Sargiani and Eija Helander were the first designers that Alberto
Alessi brought into the firm. And after that came the world leading designers
and architects to design for Alessi. 展开
In many ways, Alessi is a parallel case to Olivetti (Kitcherer 1990; see
Chapters 2 and 3 in this report). Family, family history and the Italian
tradition of manufacturing form an important frame for the corporate
identity and image. This crystallizes in figures like Adriano Olivetti and
Alberto Alessi, whose interaction with the designers can be considered to
be a basis for credible and continuing design activity.
Continuity of design is what is characteristic for Alessi. Design activity is
not restricted to a department of design within the company, but it is
rather a ubiquitous set of parameters that are considered to be important
in the different phases of the product development and manufacturing.
Continuity comes from the history. In the case of Alessi this means three
generations and over half a century of family business to become a leading
design company. As we have seen here, Alessi did not start as a design
oriented company in the sense that we understand design nowadays. It
started as a manufacturer of coffee pots and trays of good quality. Carlo
Alessi, the son of the founder, was the first designer in the sense that he
had training as an industrial designer and designed tea and coffee sets
that are still in production today. External designers were introduced to
Alessi in the 1950s when Ettore Alessi was the head of the technical
department and started collaboration with some of the interesting architects
of that time. During the 1970s the role of external designers grew:
Franco Sargiani and Eija Helander were the first designers that Alberto
Alessi brought into the firm. And after that came the world leading designers
and architects to design for Alessi. 展开
2个回答
展开全部
结论与讨论
在许多方面,阿雷希和奥利维蒂是平行的( Kitcherer 1990 ;见本报告第2和第3章) 。家庭,家族历史和意大利制造业的传统形成了一个企业身份和形象重要框架。这个方面可以在阿德里亚诺Olivetti和阿尔贝托阿莱西这样的人物身上表现出来,其互动的设计者可视为是一个可靠的基础和持续的设计活动。连续性的设计就是特性阿雷希。设计活动仅限于一个部门内的设计公司,但它被认为是重要的在不同阶段的产品开发和制造的一个普遍存在的参数设置。连续性来自传统。这就意味着三个阿雷希几代人,超过半数的一个世纪的家族企业成为领先的设计公司。正如我们在这里看到,从这个意义上来说,一开始阿雷希并没有作为设计为导向的公司,我们的理解设计的东西。它开始作为一个高质量的咖啡壶和托盘制造商而存在。卡罗阿雷希,公司创始人的儿子,是第一个设计师的意义上说,他已培训作为一个工业设计师和设计茶叶和咖啡具。这是今天仍然在生产。外部设计师介绍阿莱西在20世纪50年代时,埃托索阿雷希负责技术,并开始与一些有趣的建筑师接触。这一时间是在20世纪70年代的作用,外部设计师增长: 佛朗哥Sargiani和Eija赫兰德是第一设计师说,阿尔贝托阿雷希把新意和技术带进公司。在那之后出现了为阿雷斯设计的那些世界领先的设计和建筑师。
在许多方面,阿雷希和奥利维蒂是平行的( Kitcherer 1990 ;见本报告第2和第3章) 。家庭,家族历史和意大利制造业的传统形成了一个企业身份和形象重要框架。这个方面可以在阿德里亚诺Olivetti和阿尔贝托阿莱西这样的人物身上表现出来,其互动的设计者可视为是一个可靠的基础和持续的设计活动。连续性的设计就是特性阿雷希。设计活动仅限于一个部门内的设计公司,但它被认为是重要的在不同阶段的产品开发和制造的一个普遍存在的参数设置。连续性来自传统。这就意味着三个阿雷希几代人,超过半数的一个世纪的家族企业成为领先的设计公司。正如我们在这里看到,从这个意义上来说,一开始阿雷希并没有作为设计为导向的公司,我们的理解设计的东西。它开始作为一个高质量的咖啡壶和托盘制造商而存在。卡罗阿雷希,公司创始人的儿子,是第一个设计师的意义上说,他已培训作为一个工业设计师和设计茶叶和咖啡具。这是今天仍然在生产。外部设计师介绍阿莱西在20世纪50年代时,埃托索阿雷希负责技术,并开始与一些有趣的建筑师接触。这一时间是在20世纪70年代的作用,外部设计师增长: 佛朗哥Sargiani和Eija赫兰德是第一设计师说,阿尔贝托阿雷希把新意和技术带进公司。在那之后出现了为阿雷斯设计的那些世界领先的设计和建筑师。
展开全部
Conclusion and Discussion
In many ways, Alessi is a parallel case to Olivetti (Kitcherer 1990; see
Chapters 2 and 3 in this report). Family, family history and the Italian
tradition of manufacturing form an important frame for the corporate
identity and image. This crystallizes in figures like Adriano Olivetti and
Alberto Alessi, whose interaction with the designers can be considered to
be a basis for credible and continuing design activity.
Continuity of design is what is characteristic for Alessi. Design activity is
not restricted to a department of design within the company, but it is
rather a ubiquitous set of parameters that are considered to be important
in the different phases of the product development and manufacturing.
Continuity comes from the history. In the case of Alessi this means three
generations and over half a century of family business to become a leading
design company. As we have seen here, Alessi did not start as a design
oriented company in the sense that we understand design nowadays. It
started as a manufacturer of coffee pots and trays of good quality. Carlo
Alessi, the son of the founder, was the first designer in the sense that he
had training as an industrial designer and designed tea and coffee sets
that are still in production today. External designers were introduced to
Alessi in the 1950s when Ettore Alessi was the head of the technical
department and started collaboration with some of the interesting architects
of that time. During the 1970s the role of external designers grew:
Franco Sargiani and Eija Helander were the first designers that Alberto
Alessi brought into the firm. And after that came the world leading designers
and architects to design for Alessi.
结论与讨论
在许多方面,阿雷希和奥利维蒂是平行的( Kitcherer 1990 ;见本报告第2和第3章) 。家庭,家族历史和意大利制造业的传统形成了一个企业身份和形象重要框架。这个方面可以在阿德里亚诺Olivetti和阿尔贝托阿莱西这样的人物身上表现出来,其互动的设计者可视为是一个可靠的基础和持续的设计活动。连续性的设计就是特性阿雷希。设计活动仅限于一个部门内的设计公司,但它被认为是重要的在不同阶段的产品开发和制造的一个普遍存在的参数设置。连续性来自传统。这就意味着三个阿雷希几代人,超过半数的一个世纪的家族企业成为领先的设计公司。正如我们在这里看到,从这个意义上来说,一开始阿雷希并没有作为设计为导向的公司,我们的理解设计的东西。它开始作为一个高质量的咖啡壶和托盘制造商而存在。卡罗阿雷希,公司创始人的儿子,是第一个设计师的意义上说,他已培训作为一个工业设计师和设计茶叶和咖啡具。这是今天仍然在生产。外部设计师介绍阿莱西在20世纪50年代时,埃托索阿雷希负责技术,并开始与一些有趣的建筑师接触。这一时间是在20世纪70年代的作用,外部设计师增长: 佛朗哥Sargiani和Eija赫兰德是第一设计师说,阿尔贝托阿雷希把新意和技术带进公司。在那之后出现了为阿雷斯设计的那些世界领先的设计和建筑师。
这样就可以了。
In many ways, Alessi is a parallel case to Olivetti (Kitcherer 1990; see
Chapters 2 and 3 in this report). Family, family history and the Italian
tradition of manufacturing form an important frame for the corporate
identity and image. This crystallizes in figures like Adriano Olivetti and
Alberto Alessi, whose interaction with the designers can be considered to
be a basis for credible and continuing design activity.
Continuity of design is what is characteristic for Alessi. Design activity is
not restricted to a department of design within the company, but it is
rather a ubiquitous set of parameters that are considered to be important
in the different phases of the product development and manufacturing.
Continuity comes from the history. In the case of Alessi this means three
generations and over half a century of family business to become a leading
design company. As we have seen here, Alessi did not start as a design
oriented company in the sense that we understand design nowadays. It
started as a manufacturer of coffee pots and trays of good quality. Carlo
Alessi, the son of the founder, was the first designer in the sense that he
had training as an industrial designer and designed tea and coffee sets
that are still in production today. External designers were introduced to
Alessi in the 1950s when Ettore Alessi was the head of the technical
department and started collaboration with some of the interesting architects
of that time. During the 1970s the role of external designers grew:
Franco Sargiani and Eija Helander were the first designers that Alberto
Alessi brought into the firm. And after that came the world leading designers
and architects to design for Alessi.
结论与讨论
在许多方面,阿雷希和奥利维蒂是平行的( Kitcherer 1990 ;见本报告第2和第3章) 。家庭,家族历史和意大利制造业的传统形成了一个企业身份和形象重要框架。这个方面可以在阿德里亚诺Olivetti和阿尔贝托阿莱西这样的人物身上表现出来,其互动的设计者可视为是一个可靠的基础和持续的设计活动。连续性的设计就是特性阿雷希。设计活动仅限于一个部门内的设计公司,但它被认为是重要的在不同阶段的产品开发和制造的一个普遍存在的参数设置。连续性来自传统。这就意味着三个阿雷希几代人,超过半数的一个世纪的家族企业成为领先的设计公司。正如我们在这里看到,从这个意义上来说,一开始阿雷希并没有作为设计为导向的公司,我们的理解设计的东西。它开始作为一个高质量的咖啡壶和托盘制造商而存在。卡罗阿雷希,公司创始人的儿子,是第一个设计师的意义上说,他已培训作为一个工业设计师和设计茶叶和咖啡具。这是今天仍然在生产。外部设计师介绍阿莱西在20世纪50年代时,埃托索阿雷希负责技术,并开始与一些有趣的建筑师接触。这一时间是在20世纪70年代的作用,外部设计师增长: 佛朗哥Sargiani和Eija赫兰德是第一设计师说,阿尔贝托阿雷希把新意和技术带进公司。在那之后出现了为阿雷斯设计的那些世界领先的设计和建筑师。
这样就可以了。
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