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b.按外界因素划分:碰碰凉店面的门口都紧邻马路,高峰时人流量大约为100人/小时,车流量为200辆/小时。有的店面选在距离美容店、服装店、首饰店、超市不超过500米的地方... b.按外界因素划分: 碰碰凉店面的门口都紧邻马路,高峰时人流量大约为100人/小时,车流量为200辆/小时。有的店面选在距离美容店、服装店、首饰店、超市不超过500米的地方,因为消费冰淇淋的主要人群是女性,冰淇淋店设在附近可以吸引目标顾客。
c.按店面朝向划分: 碰碰凉店面门口的方向大都是朝南面或是东面,一是白天时,南面的光线明亮,而且光照时间最长,容易吸引顾客目光;二是多数顾客逛街时习惯朝右面看(朝东侧看)。
ps:碰碰凉英文pop land
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Divided by external factors: cool bumper close to the road in front of all stores, the peak flow of about 100 people / hour, traffic flow is 200 vehicles / hour. Some stores chosen from beauty shops, clothing stores, jewelers, supermarkets does not exceed 500 meters, because the consumption of ice cream in the main population are women, ice cream shop located in the vicinity to attract targeted customers. c. divided by store towards: the direction of the door bumper cool store are mostly face south or east, one day, the south of the bright light, and light the longest time, easy to attract customers attention; Second, when the majority of customers shopping used to look towards the right (looking toward the east).
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b. External factors: Popland stores are all on the main streets. At peak time, foot traffic flow is about 100person/hour and car traffic flow is about 200car/hour. Some stores are close to, within 500 meters, beauty shops, boutique shops, jewelry shops and supermarkets. This is because ice-cream target customers are women and being nearby these locations will mean being close to the target customers.
c. Store direction: Popland store fronts are mostly facing south or southeast. This is to maximize the amount of time and intensity of sunlight shining into the stores to better attract customers. Also foot traffic tends to look over right right-hand side while walking on the street (towards east direction).

参考资料: 专业翻译,原创文章

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