Question

TPO 26 听力Lecture第1篇 第1题What is the lecture mainly about?为什么答案是D?

What is the lecture mainly about?A. Reasons that environmentally friendly products often cost more than other products.B. Evidence that environmentally laws helped increase demand for environmentally friendly products. C. Differences between green marketing and traditional marketing.D. The development of a trend to market products as environmentally friendly.

Answer 1

Professor: Last class someone asked about green marketing. Green marketing refers to companies promoting the products as environmentally friendly. 教授开篇点名主题，即今天要讲的内容和 green marketing 相关。后文 Professor: …business started saying, hey, we can get involved in this. So in 1975, a major advertising trade group held its first workshop on ecological marketing. A few years later, we began seeing ads tapping into people's environmental concerns. 表明商业领域开始运用green marketing，并且逐渐发展。所以 D 选项正确。