请高手帮忙翻译下论文摘要,很急,谢谢!! 20
摘要修辞是在语言的使用过程中产生的。语言交际者为了能够准确无误地传递信息,真切、适度、生动、有力地表情达意,必须充分运用和发挥各种语言因素的作用,选择语言手段,‘于是就产...
摘要
修辞是在语言的使用过程中产生的。语言交际者为了能够准确无误地
传递信息,真切、适度、生动、有力地表情达意,必须充分运用和发挥各
种语言因素的作用,选择语言手段,‘于是就产生了修辞。正如陆宗明先生
所说,修辞是指“符号使用者积极地随情应景地运用各种表现手法,极尽
语言文字的一切可能性,以取得良好的交际效果”。修辞在广告语一言中
的应用也是极为广泛的,它不断增强着广告语言的趣味性和感染力,为广
告语言的多彩展现提供了生命的舞台。本文认为,广告语言之所以能够有
效地取悦广告受众,是与调音、择语、设形、用格等多种修辞方式密切相
关的,以下分别作以论述。
关键词:修辞、语言、广告语言 展开
修辞是在语言的使用过程中产生的。语言交际者为了能够准确无误地
传递信息,真切、适度、生动、有力地表情达意,必须充分运用和发挥各
种语言因素的作用,选择语言手段,‘于是就产生了修辞。正如陆宗明先生
所说,修辞是指“符号使用者积极地随情应景地运用各种表现手法,极尽
语言文字的一切可能性,以取得良好的交际效果”。修辞在广告语一言中
的应用也是极为广泛的,它不断增强着广告语言的趣味性和感染力,为广
告语言的多彩展现提供了生命的舞台。本文认为,广告语言之所以能够有
效地取悦广告受众,是与调音、择语、设形、用格等多种修辞方式密切相
关的,以下分别作以论述。
关键词:修辞、语言、广告语言 展开
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Abstract
Rhetoric is the use of the language generated by the process. Verbal communication in order to be able to accurately
Transmission of information, true, moderate, lively, strong expression of feelings, we must make full use of and give full play to the
Factor in the role of languages, choose the language means, 'and thus a rhetorical. As Mr. Lu Zongming
Said, the rhetoric is the "symbol users actively use the occasion with a variety of intelligence methods, the best
All possibilities of language, communication in order to obtain good results. "Rhetoric in Advertising Language in a word
The application is extremely broad, and it continued to enhance the ads interesting and appealing language for Canton
Colorful language were provided to show the stage of life. This article considered that the language can have
Effectively to please your audience is tuning, optional language-based form, with a variety of rhetorical means, such as cell closely
Clearance, the following were to be discussed.
Keywords: rhetoric, language, advertising language
Rhetoric is the use of the language generated by the process. Verbal communication in order to be able to accurately
Transmission of information, true, moderate, lively, strong expression of feelings, we must make full use of and give full play to the
Factor in the role of languages, choose the language means, 'and thus a rhetorical. As Mr. Lu Zongming
Said, the rhetoric is the "symbol users actively use the occasion with a variety of intelligence methods, the best
All possibilities of language, communication in order to obtain good results. "Rhetoric in Advertising Language in a word
The application is extremely broad, and it continued to enhance the ads interesting and appealing language for Canton
Colorful language were provided to show the stage of life. This article considered that the language can have
Effectively to please your audience is tuning, optional language-based form, with a variety of rhetorical means, such as cell closely
Clearance, the following were to be discussed.
Keywords: rhetoric, language, advertising language
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