
在线等 论文摘要英文翻译
我是市场营销系的学生.毕业论文要求摘要有英文翻译.请各位兄弟姐妹帮帮忙.我在线等.谢谢啦.啤酒行业是中国目前竞争异常激烈的行业。针对处于二线啤酒集团的企业一重庆啤酒集团,...
我是市场营销系的学生.毕业论文要求摘要有英文翻译.请各位兄弟姐妹帮帮忙.我在线等.谢谢啦.
啤酒行业是中国目前竞争异常激烈的行业。针对处于二线啤酒集团的企业一重庆啤酒集团,在面临全国啤酒行业从地方区域性垄断割据向全国性寡头垄断发展的态势,以及第一啤酒集团企业资本和市场全面的扩张,在自己从地方性区域性市场霸主,向全国性品牌霸主发展的过程中,如何对自己所面临的环境,进行全面的分析,针对自己的主体市场和全国市场制定恰当的营销战略以抵抗住第一啤酒集团企业的猛烈攻势,显得尤为重要。
本论文在综合营销理论的基础上,首先提出了市场营销的相关理论。然后对啤酒行业概况、市场特征、竞争格局进行了详细的分析。其次,通过对本溪市啤酒行业的竞争格局分析以及龙山泉啤酒的营销现状及问题进行了阐述。接着详细分析了龙山泉啤酒的现状及其面临的问题,同时在理论的指导下,结合龙山泉啤酒的问题现状,给于了相应的解决办法。在论文的最后,对下一阶段的营销策略实施提出了相应的改进措施。在论文的写作过程中,运用了大量的理论分析及数据分析等,对龙山泉啤酒营销策略及实施提出了自己见解,相信对龙山泉啤酒及相关企业有一定参考价值。 展开
啤酒行业是中国目前竞争异常激烈的行业。针对处于二线啤酒集团的企业一重庆啤酒集团,在面临全国啤酒行业从地方区域性垄断割据向全国性寡头垄断发展的态势,以及第一啤酒集团企业资本和市场全面的扩张,在自己从地方性区域性市场霸主,向全国性品牌霸主发展的过程中,如何对自己所面临的环境,进行全面的分析,针对自己的主体市场和全国市场制定恰当的营销战略以抵抗住第一啤酒集团企业的猛烈攻势,显得尤为重要。
本论文在综合营销理论的基础上,首先提出了市场营销的相关理论。然后对啤酒行业概况、市场特征、竞争格局进行了详细的分析。其次,通过对本溪市啤酒行业的竞争格局分析以及龙山泉啤酒的营销现状及问题进行了阐述。接着详细分析了龙山泉啤酒的现状及其面临的问题,同时在理论的指导下,结合龙山泉啤酒的问题现状,给于了相应的解决办法。在论文的最后,对下一阶段的营销策略实施提出了相应的改进措施。在论文的写作过程中,运用了大量的理论分析及数据分析等,对龙山泉啤酒营销策略及实施提出了自己见解,相信对龙山泉啤酒及相关企业有一定参考价值。 展开
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The beer profession is China competes at present the exceptionally intense profession. In view of is in two beer groups an enterprise Chongqing beer group, in faces the national beer profession to establish a separatist regime from the place regional characteristic monopoly to the nationwide oligopoly development situation, as well as the first beer group enterprise capital and the market comprehensive expansion, in oneself from the local regional market overlord, in the process which develops to the nationwide brand overlord, how environment which faces to oneself, carries on the comprehensive analysis, resists the first beer group enterprise's violent offensive in view of own main body market and the national market formulation appropriate marketing strategy, appears especially important. the present paper in the synthesis marketing theory's foundation, first advanced the market marketing correlation theories. Then to the beer profession survey, the market characteristic, the competition pattern has carried on the detailed analysis. Next, through has carried on the elaboration to Benxi beer profession's competition pattern analysis as well as the dragon mountain spring beer's marketing present situation and the question. Then the multianalysis dragon mountain spring beer's present situation and faced the question, simultaneously under the theory instruction, unified the Mt. Longshan spring beer the question present situation, for in corresponding solution. In paper final, proposed the corresponding corrective measure to the next stage's marketing strategy implementation. In the paper writing process, has utilized the massive theoretical analysis and the data analysis and so on, proposed to the dragon mountain spring beer marketing strategy and the implementation oneself opinion, believed has certain reference value to the dragon mountain spring beer and the related enterprise. The beer profession is China competes at present the exceptionally intense profession. In view of is in two beer groups an enterprise Chongqing beer group, in faces the national beer profession to establish a separatist regime from the place regional characteristic monopoly to the nationwide oligopoly development situation, as well as the first beer group enterprise capital and the market comprehensive expansion, in oneself from the local regional market overlord, in the process which develops to the nationwide brand overlord, how environment which faces to oneself, carries on the comprehensive analysis, resists the first beer group enterprise's violent offensive in view of own main body market and the national market formulation appropriate marketing strategy, appears especially important. the present paper in the synthesis marketing theory's foundation, first advanced the market marketing correlation theories. Then to the beer profession survey, the market characteristic, the competition pattern has carried on the detailed analysis. Next, through has carried on the elaboration to Benxi beer profession's competition pattern analysis as well as the dragon mountain spring beer's marketing present situation and the question. Then the multianalysis dragon mountain spring beer's present situation and faced the question, simultaneously under the theory instruction, unified the Mt. Longshan spring beer the question present situation, for in corresponding solution. In paper final, proposed the corresponding corrective measure to the next stage's marketing strategy implementation. In the paper writing process, has utilized the massive theoretical analysis and the data analysis and so on, proposed to the dragon mountain spring beer marketing strategy and the implementation oneself opinion, believed has certain reference value to the dragon mountain spring beer and the related enterprise. The beer profession is China competes at present the exceptionally intense profession. In view of is in two beer groups an enterprise Chongqing beer group, in faces the national beer profession to establish a separatist regime from the place regional characteristic monopoly to the nationwide oligopoly development situation, as well as the first beer group enterprise capital and the market comprehensive expansion, in oneself from the local regional market overlord, in the process which develops to the nationwide brand overlord, how environment which faces to oneself, carries on the comprehensive analysis, resists the first beer group enterprise's violent offensive in view of own main body market and the national market formulation appropriate marketing strategy, appears especially important. the present paper in the synthesis marketing theory's foundation, first advanced the market marketing correlation theories. Then to the beer profession survey, the market characteristic, the competition pattern has carried on the detailed analysis. Next, through has carried on the elaboration to Benxi beer profession's competition pattern analysis as well as the dragon mountain spring beer's marketing present situation and the question. Then the multianalysis dragon mountain spring beer's present situation and faced the question, simultaneously under the theory instruction, unified the Mt. Longshan spring beer the question present situation, for in corresponding solution. In paper final, proposed the corresponding corrective measure to the next stage's marketing strategy implementation. In the paper writing process, has utilized the massive theoretical analysis and the data analysis and so on, proposed to the dragon mountain spring beer marketing strategy and the implementation oneself opinion, believed has certain reference value to the dragon mountain spring beer and the related enterprise. The beer profession is China competes at present the exceptionally intense profession. In view of is in two beer groups an enterprise Chongqing beer group,
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Beer profession is China currently competition abnormality vehemence of profession.Aim at to be placed in two line beer the business enterprise of the group a heavy celebrate beer group, is face whole country the beer profession break to set up separatist regime to break development toward few head Long in the whole country from local area Long in the place of situation, and one business enterprise capital of the beer group and market overall of extend, at oneself from the local local area market Ba lord, to brand Ba in the whole country lord development of in the process, how to oneself the environment face, carry on overall of analysis, aim at oneself of corpus market and whole country market establishment fitting marketing strategy with resist live one beer group business enterprise of violent offensive, seem to be is importance.
This thesis at comprehensive marketing theories of foundation up, put forward the related theories of market marketing first.Then carried on to the beer profession general situation, market characteristic, competition structure and form detailed of analysis.Secondly, marketing present condition and problem which pass to compete beer profession in this river City structure and form analysis and the dragon mountain spring beer carried on to elaborate.Immediately after detailed analysis dragon mountain spring beer of present condition and it the problem for face, in the meantime at theories of instruction under, combine dragon mountain spring beer of problem present condition, give in correspond of solution.The end in thesis, put forward to the marketing strategy of the next stage implement correspond of improvement measure.In the thesis of the writing the process, usage a great deal of of theories analysis and data analysis etc., to the marketing strategy of the dragon mountain spring beer and implement put forward oneself views, believe to have to the dragon mountain spring beer and the related business enterprise certain reference value.
This thesis at comprehensive marketing theories of foundation up, put forward the related theories of market marketing first.Then carried on to the beer profession general situation, market characteristic, competition structure and form detailed of analysis.Secondly, marketing present condition and problem which pass to compete beer profession in this river City structure and form analysis and the dragon mountain spring beer carried on to elaborate.Immediately after detailed analysis dragon mountain spring beer of present condition and it the problem for face, in the meantime at theories of instruction under, combine dragon mountain spring beer of problem present condition, give in correspond of solution.The end in thesis, put forward to the marketing strategy of the next stage implement correspond of improvement measure.In the thesis of the writing the process, usage a great deal of of theories analysis and data analysis etc., to the marketing strategy of the dragon mountain spring beer and implement put forward oneself views, believe to have to the dragon mountain spring beer and the related business enterprise certain reference value.
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The beer profession is China competes at present the exceptionally intense profession. In view of is in two beer groups an enterprise Chongqing beer group, in faces the national beer profession to establish a separatist regime from the place regional characteristic monopoly to the nationwide oligopoly development situation, as well as the first beer group enterprise capital and the market comprehensive expansion, in oneself from the local regional market overlord, in the process which develops to the nationwide brand overlord, how environment which faces to oneself, carries on the comprehensive analysis, resists the first beer group enterprise's violent offensive in view of own main body market and the national market formulation appropriate marketing strategy, appears especially important. the present paper in the synthesis marketing theory's foundation, first advanced the market marketing correlation theories. Then to the beer profession survey, the market characteristic, the competition pattern has carried on the detailed analysis. Next, through has carried on the elaboration to Benxi beer profession's competition pattern analysis as well as the dragon mountain spring beer's marketing present situation and the question. Then the multianalysis dragon mountain spring beer's present situation and faced the question, simultaneously under the theory instruction, unified the Mt. Longshan spring beer the question present situation, for in corresponding solution. In paper final, proposed the corresponding corrective measure to the next stage's marketing strategy implementation. In the paper writing process, has utilized the massive theoretical analysis and the data analysis and so on, proposed to the dragon mountain spring beer marketing strategy and the implementation oneself opinion, believed has certain reference value to the dragon mountain spring beer and the related enterprise.
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