Question

急求翻译论文摘要，不要在线翻译的，要语法正确的，急急急！

宝马公司的品牌管理研究
摘要
本篇论文属于应用性论文类型，主要内容是研究在跨国公司中建设品牌的重要意义和品牌管理方法，以宝马汽车公司为案例进行研究。通过对宝马公司现有品牌基础评估，根据企业自身品牌基础状况制定一整套的管理方案。
研究跨国公司品牌管理的目的在于品牌管理能力为跨国公司企业带来更强的溢价能力，能让企业摆脱行业的恶性竞争，而宝马公司的企业品牌管理体系完善，在很大程度上推动了企业向前发展，成为当前众多跨国公司中的佼佼者，所以研究宝马公司的品牌管理具有很强的实际价值。
本文主要通过对国内外现状的分析，从而对品牌本性进行归纳描述，目的在于透彻分析宝马公司企业品牌处于什么样的状况，另一方面，希望能帮助国内企业的管理者减少管理过程中的随意性和不确定性，更加科学地选择品牌管理策略，从而在宝马公司品牌研究基础上制定一整套品牌管理方案。
关键词 宝马公司；品牌管理；品牌本性；品牌状况

Answer 1

BMW Brand Management
Abstract
This paper belongs to the type of application papers, the main contents of the study of transnational corporations in the importance of brand building and brand management approach to BMW for the case study. Through the foundation for BMW's existing brands to assess, in accordance with their own brand based on the situation of the development of a set of management programs.
Multinational study aimed at brand management brand management capabilities for multi-national enterprises more premium capacity that allows businesses from vicious competition in the industry, and BMW's corporate brand management system, in large measure to promote enterprise development, has become the leader in large multinational companies, the study of the BMW brand management has a strong practical value.
In this paper, through analysis of the status quo at home and abroad, which summarized the nature of the brand described the purpose of a thorough analysis of BMW brand in what kind of situation, on the other hand, want to help domestic enterprises to reduce the management of managers in the process of random and uncertainty, more scientific selection of brand management strategy, the BMW brand in the research-based program to develop a set of brand management.
Keywords BMW; brand management; brand nature; brand situation