What is Business Strategy
1个回答
展开全部
jerry240377, do you want me to explain BUSINESS STRATEGY and then give you some examples?
2010-04-13 12:04:55 补充：
BUSINESS STRATEGY is strategy that is made among business units. A business unit is normally a sales entity (or a shop) which generates revenue for the group. Business strategy considers how to sustain petitive advantages through one or more than one of the following me.
(1) Pricing
For example, average price? Or above average price? Or below average price?
Parkn Shop (百佳) decides the pricing level in its supermarkets from time to time. For example, milk was on sale last week, rice is on sale this week and maybe something else will be on sale next week.
When are we going to reduce the price? Are we going to increase the price during holiday seasons?
(2) Products
What products are we going to develop/sell in what market?
For example, an electrical appliances store in Singapore or Malaysia may want to sell air-conditioners, whereas the one in England and Scotland may be selling heaters. The electrical appliances store in a young, trendy shopping mall may be selling MP3 music players. The store in a senior citizens housing area may want to sell cassette players. Fortress (丰泽) sells heaters in winter but not in summer. Instead, it sells a lot of air-conditioners.
(3) Product differentiation
CSL 1010 mobile neork is of a very high quality but the monthly charges are expensive. Haagen-Dazs ice-cream is very nice but also expensive.
Some customers are willing to pay a high price for high-quality products.
(4) The lock-in of customers
As every puter runs on Microsoft Windows, I have to buy Microsoft Office.
The above are some of the business strategies that are monly used. They are at the business level and are similar to marketing strategies.,Mick, please give some real case to let me know business strategy, tks,Strategic or institutional management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an anization to achieve its long-term objectives.[1] It is the process of specing the anization's mission, vision and objectives, developing policies and pl, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and pl, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives.
Strategic management is a level of managerial activity under setting goals and over Tactics. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic alignment" beeen the anization and its environment or "strategic consistency". Aording to Arieu (2007), "there is strategic consistency when the actions of an anization are consistent with the expectations of management, and these in turn are with the market and the context."
“Strategic management is an ongoing process that evaluates and controls the business and the industries in which the pany is involved; assesses its petitors and sets goals and strategies to meet all existing and potential petitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has sueeded or needs replacement by a new strategy to meet changed circumstances, new technology, new petitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 1984:ix)[2],参考: en. *** /wiki/Strategic_management,
2010-04-13 12:04:55 补充：
BUSINESS STRATEGY is strategy that is made among business units. A business unit is normally a sales entity (or a shop) which generates revenue for the group. Business strategy considers how to sustain petitive advantages through one or more than one of the following me.
(1) Pricing
For example, average price? Or above average price? Or below average price?
Parkn Shop (百佳) decides the pricing level in its supermarkets from time to time. For example, milk was on sale last week, rice is on sale this week and maybe something else will be on sale next week.
When are we going to reduce the price? Are we going to increase the price during holiday seasons?
(2) Products
What products are we going to develop/sell in what market?
For example, an electrical appliances store in Singapore or Malaysia may want to sell air-conditioners, whereas the one in England and Scotland may be selling heaters. The electrical appliances store in a young, trendy shopping mall may be selling MP3 music players. The store in a senior citizens housing area may want to sell cassette players. Fortress (丰泽) sells heaters in winter but not in summer. Instead, it sells a lot of air-conditioners.
(3) Product differentiation
CSL 1010 mobile neork is of a very high quality but the monthly charges are expensive. Haagen-Dazs ice-cream is very nice but also expensive.
Some customers are willing to pay a high price for high-quality products.
(4) The lock-in of customers
As every puter runs on Microsoft Windows, I have to buy Microsoft Office.
The above are some of the business strategies that are monly used. They are at the business level and are similar to marketing strategies.,Mick, please give some real case to let me know business strategy, tks,Strategic or institutional management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an anization to achieve its long-term objectives.[1] It is the process of specing the anization's mission, vision and objectives, developing policies and pl, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and pl, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives.
Strategic management is a level of managerial activity under setting goals and over Tactics. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic alignment" beeen the anization and its environment or "strategic consistency". Aording to Arieu (2007), "there is strategic consistency when the actions of an anization are consistent with the expectations of management, and these in turn are with the market and the context."
“Strategic management is an ongoing process that evaluates and controls the business and the industries in which the pany is involved; assesses its petitors and sets goals and strategies to meet all existing and potential petitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has sueeded or needs replacement by a new strategy to meet changed circumstances, new technology, new petitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 1984:ix)[2],参考: en. *** /wiki/Strategic_management,
已赞过
已踩过<
评论
收起
你对这个回答的评价是？
推荐律师服务：
若未解决您的问题，请您详细描述您的问题，通过百度律临进行免费专业咨询
