Question

250分！请翻译这篇英文论文，好的回答我再开同样的题给你加250分！绝不食言！

这篇英文文献在★一楼 回答里★ ！！！！！ ①请完整翻译这篇英文文献！包括论文题目，摘要，绪论，正文，结论，参考文献可以不翻译。 ②不要用金山快译弄一下 草草的发给我！！ ③如果你翻译好了，中文译文放不下，可以发到我的邮箱 worldkiller1@163.com 我确认后，给你加分！ ④如果谁给我满意的答案，我会开相同的2个兄弟贴，再给你加500分！！！ （注意：百度知道设定，每个帖子最多悬赏200分，采纳答案时最多再能给被采纳着加50分，所以，每个帖子能获得的最高分数是250分） 请愿意翻译的人回答，不愿意翻译的人也欢迎来看看~ 但是不要说什么侮辱性的语言啊~~ 我可受不起啊~ 拜托各位了~ De-marketing the car （论文题目）

Answer 1

★问题所说的论文第一部分★ De-marketing the car （论文题目） C. Wright and J. Egan Transport Management Research Centre, Middlesex University Business School, The Burroughs, London NW4 4BT, UK Received 1 March 2000; revised 1 June 2000; accepted 1 July 2000. Available online 19 December 2000. Abstract Governments in many countries are experimenting with alternative methods for reducing car use, including congestion charges, increased fuel taxation, and improved public transport. This paper raises another possibility. Not only could public transport be marketed as an alternative to the private car, but through targeted propaganda, the automobile could be de-marketed as a status symbol and a convenient accessory of modern life. In contrast with other public information campaigns, de-marketing would focus on people's self-image rather than their sense of public duty. The authors draw on established theory in putting forward alternative themes aimed at particular categories of user and particular categories of journey, and briefly consider the strengths and weaknesses of each approach. Peer group pressure could be an important factor in helping to change attitudes among potential car users at the opinion-forming stage during their life cycle. The agencies best positioned to deliver an effective national campaign are public transport corporations, local authorities, health organisations, and environmental lobby groups; a co-ordinated approach could bring about a modest contribution towards travel reduction at a relatively low cost. Author Keywords: De-marketing; Car travel reduction; Public transport Article Outline 1. Introduction 2. Examples of de-marketing within the transport field 3. Car ownership and car use 4. Strategies for de-marketing the car 5. Campaign themes 6. The