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文字如下,一定要全翻译啊:旅游服务中的公共关系策略摘要:旅游业是一项新兴的经济事业。在现代商品经济社会里,旅游业要生存发展,必须树立良好形象。积极的公共关系活动,是树立自... 文字如下,一定要全翻译啊: 旅游服务中的公共关系策略 摘要:旅游业是一项新兴的经济事业。在现代商品经济社会里,旅游业要生存发展,必须树立良好形象。积极的公共关系活动,是树立自身形象,取得公众信赖的重要手段。现在,越来越多的旅游公司已意识大众营销不在于满足顾客的一些特殊需要,这样广告的成本会持续上升,而每个广告的单体影响力却很小。在这样的情况下,公共关系成为了一个成本效益相对较高的促销工具,旅游企业也产生了开发和运用公共关系的巨大动力。本文分为三个部分,第一部分分析了我国旅游服务业的现状;第二部分论述了公共关系在旅游服务中的地位,阐明了企业实行公共关系策略的必要性;第三部分就旅游企业如何展开公共关系策略,发表了自己的观点。 关键词:旅游业 旅游服务 公共关系 旅游形象 展开
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温柔_8593
2015-03-29 · TA获得超过209个赞
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修改了下: Public Relations Strategy of Tourism Services Abstract: Tourism is an emerging profession in the economic industry. In economical society of modern commodity, in order for Tourism business to survive and develop, It is essential to establish a good image. Participating in public relation activity enthusiastically, is an important mean to gain public trust, and establish self-image. Currently, increasing traveling agencies are aware that public marketing isn’t fulfilling special request of customers, as this will constantly rise the cost of advertising, yet the influence of each individual commercial is quite minor. Under such circumstances, public relation becomes a relatively high cost-effective promotion tool. Tourism enterprises emerge into development, apply and greatly motivate public relations. This essay is divided into three parts, the first analysing the present status of Tourism of our nation. The second discusses status of Public Relations in Tourism, emphasising the necessity of putting the strategy into practice. And finally, expressing my point of view on the approaches Tourism business made towards launching public relation strategy. Key words: Tourism, Tourism services, Public relations, Tourism image.
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泽速浪005943
2015-03-30 · TA获得超过340个赞
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Tourism services in the public relations strategy Abstract: Tourism is a cause of the emerging economy. In a modern commodity economy, society, development of the tourism industry to survive, we must establish a good image. Positive public relations activities, is a self-image, made an important means of public trust. Now, more and more public awareness of tourism companies have marketing is not to meet the special needs of customers, the cost of such advertising will continue to rise, and every single ad has very little influence. In such circumstances, public relations has become a relatively higher cost-effective promotional tool for tourism enterprises has also had a development and application of the enormous power of public relations. This paper is divided into three parts, the first of China's tourism services sector, the status quo; second part discusses public relations in the tourism services in the status of enterprises, stated the need for public relations strategy; third part on how tourism enterprises Launched public relations strategy, expressed their views.
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