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the Advantages and Disadvantages of Advertising.
It goes without saying that we live in a world full of advertisetment.Whenever we turn on TV,different kinds of advertisement go into our eyes.Colorful pictures,amazing sounds and beautiful girls occupy the whole screen.It's true that advertisment can do us good.It can provide us with more information,give us a good understanding of the product.But advertisment have some shortcomings.Some of them contains unhealthy materials that is harmful to teenagers.Some is full of cheating.The advertised product is not so good as it says.In my mind,in such a complex society, we would rather trust ourselves than the advertisement.
It goes without saying that we live in a world full of advertisetment.Whenever we turn on TV,different kinds of advertisement go into our eyes.Colorful pictures,amazing sounds and beautiful girls occupy the whole screen.It's true that advertisment can do us good.It can provide us with more information,give us a good understanding of the product.But advertisment have some shortcomings.Some of them contains unhealthy materials that is harmful to teenagers.Some is full of cheating.The advertised product is not so good as it says.In my mind,in such a complex society, we would rather trust ourselves than the advertisement.
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Advertising
Advertising gives useful information about which products to buy. But modern advertising does
more than give news about products and services. Today's advertisements, or ads, try to get consumers to buy certain brands.Writers of advertisements are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might neyer even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling.One example is an ad that says eating a cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
Advertising gives useful information about which products to buy. But modern advertising does
more than give news about products and services. Today's advertisements, or ads, try to get consumers to buy certain brands.Writers of advertisements are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might neyer even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling.One example is an ad that says eating a cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
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the double-edged sword-----advertising
it is widely accepted that nowadays advertising is a big part of our life.we can't imagine what the world look like without the colourful pictures and noisy but indispensible advertisement sound.perhaps darkness and loneliness would closely be the theme of our life.what's more,advertising serves as the most effective way to familiar with products and is so convinent to customers.the last but not least,advertising has developed to be the most efficient method to open a new market for commercial companies.
some people douted the benefits of advettising and argue its shortcomings as follows:firstly,the amount of advertising is so unbearable that it could mess our life up to some extent.secondly,it has accounted for much precious time in our life waiting for programmes or other performance.as the result,it could slowly raise many customers aversion with the money invested in the advertising wasted.
as to me ,i am inclined to support advertising if companies could arrange their advertising smartly.after all this is a information age and we should keep pace with the world development.
it is widely accepted that nowadays advertising is a big part of our life.we can't imagine what the world look like without the colourful pictures and noisy but indispensible advertisement sound.perhaps darkness and loneliness would closely be the theme of our life.what's more,advertising serves as the most effective way to familiar with products and is so convinent to customers.the last but not least,advertising has developed to be the most efficient method to open a new market for commercial companies.
some people douted the benefits of advettising and argue its shortcomings as follows:firstly,the amount of advertising is so unbearable that it could mess our life up to some extent.secondly,it has accounted for much precious time in our life waiting for programmes or other performance.as the result,it could slowly raise many customers aversion with the money invested in the advertising wasted.
as to me ,i am inclined to support advertising if companies could arrange their advertising smartly.after all this is a information age and we should keep pace with the world development.
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About Advertising
Benefits, so that more people can understand the literature and the humanities and instrumental, but also more conducive to promote individual businesses, such as [an ad for Lenovo
Disadvantages, a number of advertising self-contradictory, [such as Melatonin, and said no gifts this year, but added that Melatonin should be closed, self-contradictory words tampering with some of the songs, and even changed the ancient poems, giving some students the wrong .
I think the ad can give people a better understanding of a product, but may also be misleading to people. Creative advertising people refreshing, people remember the product, the formation of brand effect. Ads look tacky and boring people, affecting the senses, destruction beauty in daily life.
Benefits, so that more people can understand the literature and the humanities and instrumental, but also more conducive to promote individual businesses, such as [an ad for Lenovo
Disadvantages, a number of advertising self-contradictory, [such as Melatonin, and said no gifts this year, but added that Melatonin should be closed, self-contradictory words tampering with some of the songs, and even changed the ancient poems, giving some students the wrong .
I think the ad can give people a better understanding of a product, but may also be misleading to people. Creative advertising people refreshing, people remember the product, the formation of brand effect. Ads look tacky and boring people, affecting the senses, destruction beauty in daily life.
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