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品牌是消费者对其使用物品的印象。随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变,品牌正成为企业掌握的最有效的竞争手段,相应地,有效的品牌管理亦成为企业制胜的关键。品...
品牌是消费者对其使用物品的印象。随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变,品牌正成为企业掌握的最有效的竞争手段,相应地,有效的品牌管理亦成为企业制胜的关键。品牌战略成为当今企业成活的关键问题。品牌定位即品牌定位是指企业在市场定位和产品定位的基础上,对特定的品牌在文化取向及个性差异上的商业性决策,它是建立一个与目标市场有关的品牌形象的过程和结果。换言之,即指为某个特定品牌确定一个适当的市场位置,使商品在消费者的心中占领一个特殊的位置。本文通过阐述了王老吉从过去到现在的发展现状,对其迅速的市场发展做出了研究分析,从而得出了其他品牌可以参照的对策。对于其他企业的品牌管理战略具有借鉴意义。
关键词:品牌管理战略;品牌定位;品牌
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关键词:品牌管理战略;品牌定位;品牌
只要自己翻译的不要在线翻译。 展开
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Brand is the consumer the impression that its use items. As the competition among enterprises form of power by the product competitive power of competition to change the brand, the brand is becoming a business to master the most effective means of competition and, accordingly, effective brand management has become the key to winning business. Brand strategy to become the key issues of today's business survival. Brand positioning that brand positioning is an enterprise in the market positioning and product positioning, based on a specific brand of cultural orientation and personality differences on the business decision-making, which is the target market to establish a brand image related to the process and results. In other words, meaning that for a particular brand to determine an appropriate market position, so that the minds of the consumer goods occupy a special place. This paper describes Wong Lo Kat from the past to the present development status of its rapid development of the market has made research and analysis to arrive at the other brands can look at solutions. For other corporate brand management strategy for the referential significance.
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Brand is customers' impression of items. As the competition form among enterprises has changed from product power to brand power,the brand is becoming the most effective competitive method managed by enterprises,accordingly,efficient brand management also has become the key to win business.Brand strategy has become the crutial issues of the survival of current enterprises.
Brand positioning is the commercial strategic decision of enterprises on cultural orientation and individual difference of specific brand,basing on their market orientation and product positioning.It is a process and result of building a brand identity that relates to target market. In other words, that is to fix an appropriate market position for one specifc brand to occupy a special location in customer's heart.
This paper researches and analyzes the rapid market development of WongLoKat by means of describing its current development situation that began in the past and continue into the present,so as to work out a strategy that any other brand can refer to. It has referential significance for other corporate brand management.
Keywords: Brand management strategies; Brand positioning; Brand
Brand positioning is the commercial strategic decision of enterprises on cultural orientation and individual difference of specific brand,basing on their market orientation and product positioning.It is a process and result of building a brand identity that relates to target market. In other words, that is to fix an appropriate market position for one specifc brand to occupy a special location in customer's heart.
This paper researches and analyzes the rapid market development of WongLoKat by means of describing its current development situation that began in the past and continue into the present,so as to work out a strategy that any other brand can refer to. It has referential significance for other corporate brand management.
Keywords: Brand management strategies; Brand positioning; Brand
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Brand is the consumer the impression that its use items. As the competition among enterprises form of power by the product competitive power of competition to change the brand, the brand is becoming a business to master the most effective means of competition and, accordingly, effective brand management has become the key to winning business. Brand strategy to become the key issues of today's business survival. Brand positioning that brand positioning is an enterprise in the market positioning and product positioning, based on a specific brand of cultural orientation and personality differences on the business decision-making, which is the target market to establish a brand image related to the process and results. In other words, meaning that for a particular brand to determine an appropriate market position, so that the minds of the consumer goods occupy a special place. This paper describes Wong Lo Kat from the past to the present development status of its rapid development of the market has made research and analysis to arrive at the other brands can look at solutions. For other corporate brand management strategy for the referential significance.
Keywords: Brand management strategies; brand positioning; Brand
大概的吧。
Keywords: Brand management strategies; brand positioning; Brand
大概的吧。
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Brand is the consumer the impression that its use items. As the competition among enterprises form of power by the product competitive power of competition to change the brand, the brand is becoming a business to master the most effective means of competition and, accordingly, effective brand management has become the key to winning business. Brand strategy to become the key issues of today's business survival. Brand positioning that brand positioning is an enterprise in the market positioning and product positioning, based on a specific brand of cultural orientation and personality differences on the business decision-making, which is the target market to establish a brand image related to the process and results. In other words, meaning that for a particular brand to determine an appropriate market position, so that the minds of the consumer goods occupy a special place. This paper describes Wong Lo Kat from the past to the present development status of its rapid development of the market has made research and analysis to arrive at the other brands can look at solutions. For other corporate brand management strategy for the referential significance.
Keywords: Brand management strategies; brand positioning; Brand
Keywords: Brand management strategies; brand positioning; Brand
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