Question

一段话，请大侠翻译一下，不要在线翻译的，谢谢！

请知友费飞身，谢谢了！As suggested in the literature, theeffect of sales promotions on brand equity differs according to the type ofpromotional tool used. Monetary promotions (i.e., price discounts) have anegative influence on perceived quality whereas non-monetary promotions (i.e.,gifts) have a positive effect on perceived quality and brand associations.Despite the fact that monetary promotions have a non-significant impact onbrand associations, these results are interesting.

Answer 1

正如文学作品中所建议的，品牌资产的促销的影响效应随着使用的宣传工具类型的不同而不同。金钱促销（例如：打折）对品质认知质量有负面的影响而非金钱促销（例如：礼物）则对品质认知质量以及品牌形象连结有积极的作用。虽然事实上金钱促销对于品牌形象连结有着不明显的冲击作用，这些结果还是很有趣。