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1, to the end of last year, the total number of Internet users in China will reach as many as 90 million people. Internet users from the field of IT-related professionals, enthusiasts extend to all walks of life across all strata, of all ages. In other words, the network ads Shouzhong Mian increasingly wide, wide variety of Internet users is also needed information, which for a variety of content through the Internet advertising has laid a mass base.
And the Internet technology is evolving, in the past it was felt that due to limited bandwidth in the network difficult to publish lively, vivid audio-visual advertising, and as the bandwidth expansion and the development of technologies such as streaming media, multimedia and even three-dimensional animated forms of advertising can be available online. Therefore, the development prospects of online advertising is infinite, the concept of advertising on the network to be constantly updated. Network has more than one infinite vast information carriers, for many people (and this group of people in the rapid expansion) is concerned, it even has become a way of life, a real-world co-exist with the "virtual world." Network has become the basis for tomorrow's business activities.
According to professional research company data show that online advertising in 2005, the main number of 3418 compared with 2004, 3205 to increase 213, an increase of 6.6%. The number of Chinese Internet advertisers slowdown in the growth will maintain steady growth. Internet advertising is the most costly advertisers Samsung Electronics, spent a total of 60.35 million yuan cost of online advertising, followed by China Mobile and eBay, respectively, to run online advertising costs 41.1 million yuan and 39.13 million yuan.
China Internet advertisers in the top 20 focus on IT, network services, mobile communications, transportation and automobile industries. China's large number of television advertising spend large budgets for online advertising firms emphasis is not enough, while in the United States, fast moving consumer goods industry has become the Internet's largest industry advertising costs.
(1) the advantages of online advertising
Online advertising is better than print media, it can be more detailed, accurate, allow users to quickly find the information they need
(2) the limitations of online advertising
Internet advertising market in China started late, is not yet mature, and online advertising market growth to a large extent dependent on the growth of online media itself.
Second, the advantages of direct mail advertising
* Targeted. Direct mail helps advertisers directly with the most shopping motivations of consumers to communicate. Computer mailing list to bring people by occupation, region, income or other characteristics to classify.
* Cover the concentration to reach a wide range. All are equipped with mail, so advertisers can take advantage of direct mail to reach the 100 percent of households within the designated areas.
Flexible. Direct mail advertising creative space for unique, limited only by advertisers in order to budget and postal regulations. Direct mail advertising production and distribution are all very fast.
* Easy to control. Pre-printed direct mail e-mail to enable advertisers to control the circulation and reproduction quality.
* Human impact. Advertisers may be based on specific audience's personal needs, desires and hopes designs direct mail to consumers without offending other potential or existing customers.
* Specificity. Without harm to other competitors.
* A high response rate. In all advertising media, direct mail response rate is highest, about 15% of the reaction to occur within the first week, so advertisers can quickly determine the success of advertising.
* Verifiability. Direct mail is conducive to testing the recipient's acceptance of products, as well as pricing, offers, copy, sell shows such as the degree of response.
The shortcomings of direct mail advertising
* Costs. In all the mainstream media, the highest unit costs for direct mail magazine and newspaper ads 14 times.
* Delivery problems. The mass media have a precise release time, but the postal service to the three types of e-mail does not guarantee delivery time, are nearly 10% of direct mail can not be delivered because the recipient to move,
* The lack of content support. Direct-mail comments must be in the absence of content and entertainment content to seize the situation and maintain the reader's attention.
* Specific problem. Direct mail advertising is as effective as the target audience is accurate, list is correct, and some target groups, such as doctors, receiving too much direct mail, direct mail advertising their right hand, ignored.
* Attitude negatively. Many consumers to direct mail advertising as a waste, naturally ignored by them, and they also believe that the return of goods by mail order too difficult.
* Environmental issues. Some consumers believe that direct-mail advertising, but for the landfill grounds to increase the market just a little nourishment. As a result, some direct marketing companies (such as Li-Li Bin) to its own directory printed on recycled paper. Now a new anti-ink device that allows the vast majority of directories to recycling standards.
Through public or private postal service company directly to potential targets of advertising is called direct-mail advertising (direct-mail advertisin). If calculated according to advertising expenses, direct mail is currently the third-ranked advertising medium, second only to newspapers and television.
Whether big companies or small companies will use direct mail, direct mail new businesses in general to the first one as their advertising medium, the reason is clear: in all media direct-mail advertising intended to reach the most direct path to customers.
中文英语—检测语言—阿尔巴尼亚文阿拉伯文爱尔兰文爱沙尼亚语白俄罗斯语保加利亚文冰岛语波兰语波斯语布尔文(南非洲的荷兰文)朝鲜语丹麦语德语俄语法语非洲的斯瓦希里文菲律宾文芬兰语荷兰语加利西亚语加泰罗尼亚语捷克语克罗地亚文拉脱维亚语立陶宛语罗马尼亚语马耳他文马来文马其顿文挪威语葡萄牙语日语瑞典语塞尔维亚文斯洛伐克文斯洛文尼亚文泰文土耳其文威尔士语乌克兰文西班牙语希伯来语希腊语匈牙利语意大利语意第绪语印度文印尼文英语越南文中文 > 英语中文(简体)—阿尔巴尼亚文阿拉伯文爱尔兰文爱沙尼亚语白俄罗斯语保加利亚文冰岛语波兰语波斯语布尔文(南非洲的荷兰文)朝鲜语丹麦语德语俄语法语非洲的斯瓦希里文菲律宾文芬兰语荷兰语加利西亚语加泰罗尼亚语捷克语克罗地亚文拉脱维亚语立陶宛语罗马尼亚语马耳他文马来文马其顿文挪威语葡萄牙语日语瑞典语塞尔维亚文斯洛伐克文斯洛文尼亚文泰文土耳其文威尔士语乌克兰文西班牙语希伯来语希腊语匈牙利语意大利语意第绪语印度文印尼文英语越南文中文(繁体)中文(简体) 互换
更好的翻译建议
感谢您为 Google 翻译提供翻译建议。我们会利用您的建议在将来更新我们的系统时提高翻译质量。 1, to the end of last year, the total number of Internet users in China will reach as many as 90 million people. Internet users from the field of IT-related professionals, enthusiasts extend to all walks of life across all strata, of all ages. In other words, the network ads Shouzhong Mian increasingly wide, wide variety of Internet users is also needed information, which for a variety of content through the Internet advertising has laid a mass base. <br> And the Internet technology is evolving, in the past it was felt that due to limited bandwidth in the network difficult to publish lively, vivid audio-visual advertising, and as the bandwidth expansion and the development of technologies such as streaming media, multimedia and even three-dimensional animated forms of advertising can be available online. Therefore, the development prospects of online advertising is infinite, the concept of advertising on the network to be constantly updated. Network has more than one infinite vast information carriers, for many people (and this group of people in the rapid expansion) is concerned, it even has become a way of life, a real-world co-exist with the "virtual world." Network has become the basis for tomorrow's business activities. <br> <br> According to professional research company data show that online advertising in 2005, the main number of 3418 compared with 2004, 3205 to increase 213, an increase of 6.6%. The number of Chinese Internet advertisers slowdown in the growth will maintain steady growth. Internet advertising is the most costly advertisers Samsung Electronics, spent a total of 60.35 million yuan cost of online advertising, followed by China Mobile and eBay, respectively, to run online advertising costs 41.1 million yuan and 39.13 million yuan. <br> China Internet advertisers in the top 20 focus on IT, network services, mobile communications, transportation and automobile industries. China's large number of television advertising spend large budgets for online advertising firms emphasis is not enough, while in the United States, fast moving consumer goods industry has become the Internet's largest industry advertising costs. <br> <br> (1) the advantages of online advertising <br> Online advertising is better than print media, it can be more detailed, accurate, allow users to quickly find the information they need <br> (2) the limitations of online advertising <br> Internet advertising market in China started late, is not yet mature, and online advertising market growth to a large extent dependent on the growth of online media itself. <br> <br> Second, the advantages of direct mail advertising <br> <br> * Targeted. Direct mail helps advertisers directly with the most shopping motivations of consumers to communicate. Computer mailing list to bring people by occupation, region, income or other characteristics to classify. <br> <br> * Cover the concentration to reach a wide range. All are equipped with mail, so advertisers can take advantage of direct mail to reach the 100 percent of households within the designated areas. <br> <br> Flexible. Direct mail advertising creative space for unique, limited only by advertisers in order to budget and postal regulations. Direct mail advertising production and distribution are all very fast. <br> <br> * Easy to control. Pre-printed direct mail e-mail to enable advertisers to control the circulation and reproduction quality. <br> <br> * Human impact. Advertisers may be based on specific audience's personal needs, desires and hopes designs direct mail to consumers without offending other potential or existing customers. <br> <br> * Specificity. Without harm to other competitors. <br> <br> * A high response rate. In all advertising media, direct mail response rate is highest, about 15% of the reaction to occur within the first week, so advertisers can quickly determine the success of advertising. <br> <br> * Verifiability. Direct mail is conducive to testing the recipient's acceptance of products, as well as pricing, offers, copy, sell shows such as the degree of response. <br> <br> The shortcomings of direct mail advertising <br> <br> * Costs. In all the mainstream media, the highest unit costs for direct mail magazine and newspaper ads 14 times. <br> <br> * Delivery problems. The mass media have a precise release time, but the postal service to the three types of e-mail does not guarantee delivery time, are nearly 10% of direct mail can not be delivered because the recipient to move, <br> <br> * The lack of content support. Direct-mail comments must be in the absence of content and entertainment content to seize the situation and maintain the reader's attention. <br> <br> * Specific problem. Direct mail advertising is as effective as the target audience is accurate, list is correct, and some target groups, such as doctors, receiving too much direct mail, direct mail advertising their right hand, ignored. <br> <br> * Attitude negatively. Many consumers to direct mail advertising as a waste, naturally ignored by them, and they also believe that the return of goods by mail order too difficult. <br> <br> * Environmental issues. Some consumers believe that direct-mail advertising, but for the landfill grounds to increase the market just a little nourishment. As a result, some direct marketing companies (such as Li-Li Bin) to its own directory printed on recycled paper. Now a new anti-ink device that allows the vast majority of directories to recycling standards. <br> <br> Through public or private postal service company directly to potential targets of advertising is called direct-mail advertising (direct-mail advertisin). If calculated according to advertising expenses, direct mail is currently the third-ranked advertising medium, second only to newspapers and television. <br> <br> Whether big companies or small companies will use direct mail, direct mail new businesses in general to the first one as their advertising medium, the reason is clear: in all media direct-mail advertising intended to reach the most direct path to customers.
And the Internet technology is evolving, in the past it was felt that due to limited bandwidth in the network difficult to publish lively, vivid audio-visual advertising, and as the bandwidth expansion and the development of technologies such as streaming media, multimedia and even three-dimensional animated forms of advertising can be available online. Therefore, the development prospects of online advertising is infinite, the concept of advertising on the network to be constantly updated. Network has more than one infinite vast information carriers, for many people (and this group of people in the rapid expansion) is concerned, it even has become a way of life, a real-world co-exist with the "virtual world." Network has become the basis for tomorrow's business activities.
According to professional research company data show that online advertising in 2005, the main number of 3418 compared with 2004, 3205 to increase 213, an increase of 6.6%. The number of Chinese Internet advertisers slowdown in the growth will maintain steady growth. Internet advertising is the most costly advertisers Samsung Electronics, spent a total of 60.35 million yuan cost of online advertising, followed by China Mobile and eBay, respectively, to run online advertising costs 41.1 million yuan and 39.13 million yuan.
China Internet advertisers in the top 20 focus on IT, network services, mobile communications, transportation and automobile industries. China's large number of television advertising spend large budgets for online advertising firms emphasis is not enough, while in the United States, fast moving consumer goods industry has become the Internet's largest industry advertising costs.
(1) the advantages of online advertising
Online advertising is better than print media, it can be more detailed, accurate, allow users to quickly find the information they need
(2) the limitations of online advertising
Internet advertising market in China started late, is not yet mature, and online advertising market growth to a large extent dependent on the growth of online media itself.
Second, the advantages of direct mail advertising
* Targeted. Direct mail helps advertisers directly with the most shopping motivations of consumers to communicate. Computer mailing list to bring people by occupation, region, income or other characteristics to classify.
* Cover the concentration to reach a wide range. All are equipped with mail, so advertisers can take advantage of direct mail to reach the 100 percent of households within the designated areas.
Flexible. Direct mail advertising creative space for unique, limited only by advertisers in order to budget and postal regulations. Direct mail advertising production and distribution are all very fast.
* Easy to control. Pre-printed direct mail e-mail to enable advertisers to control the circulation and reproduction quality.
* Human impact. Advertisers may be based on specific audience's personal needs, desires and hopes designs direct mail to consumers without offending other potential or existing customers.
* Specificity. Without harm to other competitors.
* A high response rate. In all advertising media, direct mail response rate is highest, about 15% of the reaction to occur within the first week, so advertisers can quickly determine the success of advertising.
* Verifiability. Direct mail is conducive to testing the recipient's acceptance of products, as well as pricing, offers, copy, sell shows such as the degree of response.
The shortcomings of direct mail advertising
* Costs. In all the mainstream media, the highest unit costs for direct mail magazine and newspaper ads 14 times.
* Delivery problems. The mass media have a precise release time, but the postal service to the three types of e-mail does not guarantee delivery time, are nearly 10% of direct mail can not be delivered because the recipient to move,
* The lack of content support. Direct-mail comments must be in the absence of content and entertainment content to seize the situation and maintain the reader's attention.
* Specific problem. Direct mail advertising is as effective as the target audience is accurate, list is correct, and some target groups, such as doctors, receiving too much direct mail, direct mail advertising their right hand, ignored.
* Attitude negatively. Many consumers to direct mail advertising as a waste, naturally ignored by them, and they also believe that the return of goods by mail order too difficult.
* Environmental issues. Some consumers believe that direct-mail advertising, but for the landfill grounds to increase the market just a little nourishment. As a result, some direct marketing companies (such as Li-Li Bin) to its own directory printed on recycled paper. Now a new anti-ink device that allows the vast majority of directories to recycling standards.
Through public or private postal service company directly to potential targets of advertising is called direct-mail advertising (direct-mail advertisin). If calculated according to advertising expenses, direct mail is currently the third-ranked advertising medium, second only to newspapers and television.
Whether big companies or small companies will use direct mail, direct mail new businesses in general to the first one as their advertising medium, the reason is clear: in all media direct-mail advertising intended to reach the most direct path to customers.
中文英语—检测语言—阿尔巴尼亚文阿拉伯文爱尔兰文爱沙尼亚语白俄罗斯语保加利亚文冰岛语波兰语波斯语布尔文(南非洲的荷兰文)朝鲜语丹麦语德语俄语法语非洲的斯瓦希里文菲律宾文芬兰语荷兰语加利西亚语加泰罗尼亚语捷克语克罗地亚文拉脱维亚语立陶宛语罗马尼亚语马耳他文马来文马其顿文挪威语葡萄牙语日语瑞典语塞尔维亚文斯洛伐克文斯洛文尼亚文泰文土耳其文威尔士语乌克兰文西班牙语希伯来语希腊语匈牙利语意大利语意第绪语印度文印尼文英语越南文中文 > 英语中文(简体)—阿尔巴尼亚文阿拉伯文爱尔兰文爱沙尼亚语白俄罗斯语保加利亚文冰岛语波兰语波斯语布尔文(南非洲的荷兰文)朝鲜语丹麦语德语俄语法语非洲的斯瓦希里文菲律宾文芬兰语荷兰语加利西亚语加泰罗尼亚语捷克语克罗地亚文拉脱维亚语立陶宛语罗马尼亚语马耳他文马来文马其顿文挪威语葡萄牙语日语瑞典语塞尔维亚文斯洛伐克文斯洛文尼亚文泰文土耳其文威尔士语乌克兰文西班牙语希伯来语希腊语匈牙利语意大利语意第绪语印度文印尼文英语越南文中文(繁体)中文(简体) 互换
更好的翻译建议
感谢您为 Google 翻译提供翻译建议。我们会利用您的建议在将来更新我们的系统时提高翻译质量。 1, to the end of last year, the total number of Internet users in China will reach as many as 90 million people. Internet users from the field of IT-related professionals, enthusiasts extend to all walks of life across all strata, of all ages. In other words, the network ads Shouzhong Mian increasingly wide, wide variety of Internet users is also needed information, which for a variety of content through the Internet advertising has laid a mass base. <br> And the Internet technology is evolving, in the past it was felt that due to limited bandwidth in the network difficult to publish lively, vivid audio-visual advertising, and as the bandwidth expansion and the development of technologies such as streaming media, multimedia and even three-dimensional animated forms of advertising can be available online. Therefore, the development prospects of online advertising is infinite, the concept of advertising on the network to be constantly updated. Network has more than one infinite vast information carriers, for many people (and this group of people in the rapid expansion) is concerned, it even has become a way of life, a real-world co-exist with the "virtual world." Network has become the basis for tomorrow's business activities. <br> <br> According to professional research company data show that online advertising in 2005, the main number of 3418 compared with 2004, 3205 to increase 213, an increase of 6.6%. The number of Chinese Internet advertisers slowdown in the growth will maintain steady growth. Internet advertising is the most costly advertisers Samsung Electronics, spent a total of 60.35 million yuan cost of online advertising, followed by China Mobile and eBay, respectively, to run online advertising costs 41.1 million yuan and 39.13 million yuan. <br> China Internet advertisers in the top 20 focus on IT, network services, mobile communications, transportation and automobile industries. China's large number of television advertising spend large budgets for online advertising firms emphasis is not enough, while in the United States, fast moving consumer goods industry has become the Internet's largest industry advertising costs. <br> <br> (1) the advantages of online advertising <br> Online advertising is better than print media, it can be more detailed, accurate, allow users to quickly find the information they need <br> (2) the limitations of online advertising <br> Internet advertising market in China started late, is not yet mature, and online advertising market growth to a large extent dependent on the growth of online media itself. <br> <br> Second, the advantages of direct mail advertising <br> <br> * Targeted. Direct mail helps advertisers directly with the most shopping motivations of consumers to communicate. Computer mailing list to bring people by occupation, region, income or other characteristics to classify. <br> <br> * Cover the concentration to reach a wide range. All are equipped with mail, so advertisers can take advantage of direct mail to reach the 100 percent of households within the designated areas. <br> <br> Flexible. Direct mail advertising creative space for unique, limited only by advertisers in order to budget and postal regulations. Direct mail advertising production and distribution are all very fast. <br> <br> * Easy to control. Pre-printed direct mail e-mail to enable advertisers to control the circulation and reproduction quality. <br> <br> * Human impact. Advertisers may be based on specific audience's personal needs, desires and hopes designs direct mail to consumers without offending other potential or existing customers. <br> <br> * Specificity. Without harm to other competitors. <br> <br> * A high response rate. In all advertising media, direct mail response rate is highest, about 15% of the reaction to occur within the first week, so advertisers can quickly determine the success of advertising. <br> <br> * Verifiability. Direct mail is conducive to testing the recipient's acceptance of products, as well as pricing, offers, copy, sell shows such as the degree of response. <br> <br> The shortcomings of direct mail advertising <br> <br> * Costs. In all the mainstream media, the highest unit costs for direct mail magazine and newspaper ads 14 times. <br> <br> * Delivery problems. The mass media have a precise release time, but the postal service to the three types of e-mail does not guarantee delivery time, are nearly 10% of direct mail can not be delivered because the recipient to move, <br> <br> * The lack of content support. Direct-mail comments must be in the absence of content and entertainment content to seize the situation and maintain the reader's attention. <br> <br> * Specific problem. Direct mail advertising is as effective as the target audience is accurate, list is correct, and some target groups, such as doctors, receiving too much direct mail, direct mail advertising their right hand, ignored. <br> <br> * Attitude negatively. Many consumers to direct mail advertising as a waste, naturally ignored by them, and they also believe that the return of goods by mail order too difficult. <br> <br> * Environmental issues. Some consumers believe that direct-mail advertising, but for the landfill grounds to increase the market just a little nourishment. As a result, some direct marketing companies (such as Li-Li Bin) to its own directory printed on recycled paper. Now a new anti-ink device that allows the vast majority of directories to recycling standards. <br> <br> Through public or private postal service company directly to potential targets of advertising is called direct-mail advertising (direct-mail advertisin). If calculated according to advertising expenses, direct mail is currently the third-ranked advertising medium, second only to newspapers and television. <br> <br> Whether big companies or small companies will use direct mail, direct mail new businesses in general to the first one as their advertising medium, the reason is clear: in all media direct-mail advertising intended to reach the most direct path to customers.
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