Question

求英语高手帮忙翻译一下

This research explores the application of Aaker’s (1997) brand-personality (BP) construct in the Australian action-sports (A/S) youth branded clothing market. It investigates the potential for detecting differences in the BP profiles of three A/S clothing brands (Hooker Technologies, Volcom, SMP) as well as a mainstream clothing brand (JAG). Based on the results from 300 Australian respondents actively involved in the A/S subculture, Aaker’s (1997) BP construct was effective in profiling the three A/S brands consistent with the nature of the A/S subculture and its image. Further, Aaker’s BP construct was able to determine significant BP profile differences amongst the three A/S clothing brands, as well as identifying BP profile differences between A/S-branded clothing and mainstream branded clothing.

Answer 1

本研究探讨了艾克的品牌特色（BP）应用，此品牌兴建于澳大利亚的极限运动（A / S）青年服装品牌市场。这项研究调查了三个不同极限运动服装品牌以及主流服装品牌所存在的潜力。

有300名澳大利亚人积极参与了极限运动亚文化，根据他们的反馈，艾克的（1997年）品牌特色的打造，成功有效地说明了三个极限运动服装品牌，这同极限运动的亚文化和形象是相符的。

此外，艾克的品牌打造能够确三个不同的极限运动服装品牌之间品牌特色的重大不同，以及确定极限运动服装品牌与主流品牌服装之间的差异。