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中国的网络游戏起步于2001年,随着互联网基础设施的普及和生活水平的提高,市场规模日益壮大。随着经济的全球化,全球范围内的产业结构调整也已波及到网络游戏业。3G网络的开放... 中国的网络游戏起步于2001年,随着互联网基础设施的普及和生活水平的提高,市场规模日益壮大。随着经济的全球化,全球范围内的产业结构调整也已波及到网络游戏业。3G网络的开放让网游产品的手机终端化成为可能;另外,网络游戏作为一种费用低廉的娱乐方式,经济环境变化等对网络游戏的影响也相对较小;随着互联网的快速普及和电脑软硬件价格的快速下降,三四线城市及农村地区的网络游戏市场仍有较大潜力可挖。
为更好的适应经济全球化和IT国际化的需求,中国网游产业正发生质的变化,即费用制度的融合、自主研发技术的创新和用户业务服务的融合,提出了更高的要求。中国的网络游戏产业的多元化、平台化发展,以及用户群体的不断开拓,其市场规模也将进一步增长。
国内的网络游戏公司如何在服务与品牌意识上下足功夫,成为他们能否继续生存下去的关键。中国的网络游戏产业,需要更加努力的适应当前的经济发展形势,努力的迎合更多的“网民”的需求。国家也应严格立法,扶持与管理并重,让中国网络游戏产业走出其独特的发展道路,走出一条有中国特色,中国文化,与时俱进的游戏道路。一旦时机成熟,国内的网络游戏公司必能够做到研发、代理、销售一条龙时,则中国的网络游戏市场必将再次迎来一个高速扩张发期。
但是十年的发展远远不能实现网络游戏产业的成熟,我国游戏的开发者、经营者和消费者也一直在探索适合中国市场和社会需求的发展道路。分析中国网络游戏产业的现状和存在的问题,寻求解决问题的对策对于促进我国网络游戏产业的健康发展具有鲜明的理论价值和重要的现实意义。
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China's online game started in 2001, with the popularity of Internet infrastructure and the improvement of living standards, the growing size of the market. Along with economic globalization, industrial restructuring on a global scale has also been spread to the online game industry. 3G networks open to gaming products, mobile terminals have become possible; In addition, the online games as a low-cost forms of entertainment and economic environment change on the impact of online games is relatively small; With the rapid popularization of the Internet and computers The rapid decline in the price of hardware and software, 34-tier cities and rural areas of the online game market, there is still much potential to tap.
To better adapt to economic globalization and the IT international demand, China's online gaming industry is undergoing a qualitative change, that is, the cost system integration, independent research and development technology, innovation and the integration of business services customers and set higher requirements. China's online game industry, diversification, platform-based development, and user groups continue to open up its market size will grow further.
The domestic online game companies in the service and brand awareness of how the foot effort from top to bottom, to be their ability to survive the key. China's online game industry, the need for more efforts to adapt to the current economic development situation, efforts to cater to more "netizens" needs. States should also be strict legislation, support and management of equal importance, so that China's online game industry out of its own unique path of development, out of a Chinese characteristics, Chinese culture, the times of the game path. Once the time is ripe, the domestic online game companies will be able to do research and development, agency, sales stop, then China's online game market will once again usher in a period of rapid expansion of fat.
However, decades of development fall far short of the online gaming industry matures, our game developers, operators and consumers have also been exploring the China market and social needs of the development. Analysis of China's online game industry, the status quo and problems to find solutions to this problem for the promotion of China's online game industry, the healthy development of theoretical value with a distinct and important practical significance.
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