Question

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（四）创建物业管理品牌的策略
1.走市场化道路。
物业管理企业要在持之以恒的创名牌过程中促进企业整体水平的提高，这样，企业才能在激烈的竞争中脱颖而出，获得更快、更好的发展。市场化经营是物业管理发展的必然趋势，是实施品牌战略有效的方法之一。管理现代化、供需主体市场化、运行规范化和职责明确是市场化物业管理应该具有的特征。
2.规范物业管理市场
健全的房地产市场能激活物业流通，促使业主关心自己的物业保值，从而转变观念，接受物业管理市场化的观念，自觉履行对其所拥有的物业及附属设施设备的义务。引入和保护竞争机制，培育能适应不同消费需求的物业管理市场，以住宅区为切入口，逐步向写字楼、工业区、商场、农村、学校、车站等各类物业延伸和拓展。依法建立规范化的物业管理制度，实施法制化管理，从点滴做起，树立自己的形象，创自己的品牌。不断提高专业化水平，树立专业化经营理念。所有房屋的物业管理应由独立经营的专业化物业管理公司管理，由业主与物业管理公司签定协议，从而保证物业管理水平的连续性和服务质量的不断提高。物业管理的专业化还体现在物业管理人员的专业化上。要成功塑造物业管理品牌，需要各种人才，包括专业能力、综合能力出众的技术人才；知识全面、擅长协调的管理人才；能够适应市场变幻的营销人才；出谋划策的企划人才；具有创新精神和决断意识的企业家等。
3.创新策略
创新是一个企业的生命,是企业发展的原动力,是企业超越自我的必然选择,是提升企业竞争力的重要手段，它包括战略创新、服务创新、理念创新。首先，战略创新是企业在超竞争环境下的必然选择,制定并实施明确的战略创新措施是一个企业首先要考虑的问题。因此,企业向什么方向发展、如何发展等一系列问题,都要求我们在制定战略上既要方向正确,又要出奇至胜。其次，服务创新，随着物管行业的日趋成熟完善,谁的管理和服务最有特色、最接近人们的需求,谁就能脱颖而出,备受人们的欢迎。因此,要求物业管理企业必须要以人为本、要有高超的服务技能。第三，理念创新是指必须要有领先的服务理念才能使物业管理更科学更有效，才可以把拓展市场这块“蛋糕”做得更大。

Answer 1

(4) to create a brand strategy of property management
1 market road.
A realty management enterprise shall persevere in the process of creating famous brand enterprises to promote the overall level of enterprise to increase, so, in the fierce competition, quicker and better development. Marketing management is the inevitable trend of development, property management, implement the brand strategy is one of the effective methods. Modern management, supply and marketing, operation standardization and main responsibilities are marketization property management should have characteristics.
2 regulating property management market
The real estate market and to activate circulation of property owners, care about their property value, thus changing ideas, accept property management concept of marketization, fulfill its have property and ancillary facilities of the equipment. Introducing competition mechanism, fostering and protection of consumer demand to adapt to different market, residential property management as the introduction, gradually to the office, industrial park, shopping malls, villages, schools, station and other kinds of property and development. The realty management shall establish standardized management, legal system and implement starts from the drip, and establish their own image, and his own brand. Continuously improve professional level, professional management idea. All the houses of the realty management shall be independent from the professional management, property management company by owner and property management company signed the agreement, so as to ensure the continuity and property management service quality enhances unceasingly. Property management specialization is reflected in the property management professional. To succeed in shaping property management brand, need various talents, including professional ability and comprehensive ability outstanding technical talents, Knowledge is the comprehensive, coordinated management personnel, To adapt to the change of the market marketing personnel, Advising projects talents, Innovative consciousness and determination of entrepreneurs, etc.
3 innovation strategy