Question

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三元牛奶策略分析
产品定位：三元牛奶应该面向更多的大众，针对不同的人群开发出适合他们的牛奶。比如说运动员，运动员每天运动量极大，对食品的要求也是相当高，三元应该根据这一点开发出适合运动员引用的高钙牛奶或者是金牌牛奶。因为运动员一般收入也都比较高，对食品舍得花钱，三元应该提供一些极品牛奶，价格定位自然也是不菲。因此说，三元牛奶应该把产品分类销售，根据不同的定位，面对不同的人群，制定相应大的价格策略。
广告要求：三元牛奶的广告既要能够打出品牌，又要节约资金。我们不要仅仅把广告定位在电视上，可以宣传的地方有很多，比如说平面广告，移动广告，网路广告等等。我认为网路广告可谓是一块值得开发的地方。如今网络可谓走进千家万户，比如在人们爱浏览的网页上，三元可以挂上他们的广告。在比较火热的游戏里，三元可以协调游戏开发商将广告放入游戏比较明显的位置里。这些都可以为三元赢得更好的效益。
产品优势:在牛奶危机中站立，挺过了艰难的时刻。
产品的品牌比较有名，有很多忠实的牛奶买家。
公司成立时间较长，有一定的影响力。
奶源有保障，生产设备齐全。
首都的企业，政策上受支持。
产品口号：可以想到更多的新奇的产品口号，让人们熟记这些口号。比如“三元牛奶，健康千万家”，“品质无极限，我爱喝三元”

Answer 1

Three Milk Strategy Analysis

    Product Positioning: Three milk should be more mass-oriented, aimed at different groups of people to develop for their milk. For example, athletes, athletes, a great amount of exercise a day, demand for food is also quite high, triple should be based on that developed for athletes cited high calcium milk, milk, or a medal. Because athletes generally have higher incomes, are willing to spend money on food, ternary should provide some top-quality milk, the price is not cheap natural position. Thus, ternary milk should be the product category sales, according to a different location, in the face of different groups to develop appropriate pricing strategies big.

    Advertising Requirements: Three milk ads not only be able to play the brand, but also save money. We should not just put ads on television, there are many places where you can promote, for example, print ads, mobile ads, online advertising and so on. I believe that online advertising can be said to be a place worthy of development. Today, the network can be described as every family, for example in people's love of browsing web pages, you can hang up their triple advertising. In comparing the hot games, the triple can coordinate game developers will place ads inside the game more obvious location. Three of these can be thought that to win better benefits.

    Advantages: In the milk crisis, standing, survive a difficult time.

             More well-known brands of products, there are many loyal buyers of milk.

             Established a longer time, have a certain influence.

             Milk secure, production equipped.

             Capital enterprises, the policy supported.

    Product slogan: You can think of more of the novel product slogan, let people have mastered these slogans. Such as "Three milk, health, 10 million", "Quality without limits, I am fond of triadic"
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Answer 2

是这样 Three Milk Strategy Analysis
Product Positioning: Three milk should be more mass-oriented, aimed at different groups of people to develop for their milk. For example, athletes, athletes, a great amount of exercise a day, demand for food is also quite high, triple should be based on that developed for athletes cited high calcium milk, milk, or a medal. Because athletes generally have higher incomes, are willing to spend money on food, ternary should provide some top-quality milk, the price is not cheap natural position. Thus, ternary milk should be the product category sales, according to a different location, in the face of different groups to develop appropriate pricing strategies big.
Advertising Requirements: Three milk ads not only be able to play the brand, but also save money. We should not just put ads on television, there are many places where you can promote, for example, print ads, mobile ads, online advertising and so on. I believe that online advertising can be said to be a place worthy of development. Today, the network can be described as every family, for example in people's love of browsing web pages, you can hang up their triple advertising. In comparing the hot games, the triple can coordinate game developers will place ads inside the game more obvious location. Three of these can be thought that to win better benefits.
Advantages: In the milk crisis, standing, survive a difficult time.
More well-known brands of products, there are many loyal buyers of milk.
Established a longer time, have a certain influence.
Milk secure, production equipped.
Capital enterprises, the policy supported.
Product slogan: You can think of more of the novel product slogan, let people have mastered these slogans. Such as "Three milk, health, 10 million", "Quality without limits, I am fond of triadic"

Answer 3

　　Three Milk Strategy Analysis
　　Product Positioning: Three milk should be more mass-oriented, aimed at different groups of people to develop for their milk. For example, athletes, athletes, a great amount of exercise a day, demand for food is also quite high, triple should be based on that developed for athletes cited high calcium milk, milk, or a medal. Because athletes generally have higher incomes, are willing to spend money on food, ternary should provide some top-quality milk, the price is not cheap natural position. Thus, ternary milk should be the product category sales, according to a different location, in the face of different groups to develop appropriate pricing strategies big.
　　Advertising Requirements: Three milk ads not only be able to play the brand, but also save money. We should not just put ads on television, there are many places where you can promote, for example, print ads, mobile ads, online advertising and so on. I believe that online advertising can be said to be a place worthy of development. Today, the network can be described as every family, for example in people's love of browsing web pages, you can hang up their triple advertising. In comparing the hot games, the triple can coordinate game developers will place ads inside the game more obvious location. Three of these can be thought that to win better benefits.
　　Advantages: In the milk crisis, standing, survive a difficult time.
　　More well-known brands of products, there are many loyal buyers of milk.
　　Established a longer time, have a certain influence.
　　Milk secure, production equipped.
　　Capital enterprises, the policy supported.
　　Product slogan: You can think of more of the novel product slogan, let people have mastered these slogans. Such as "Three milk, health, 10 million", "Quality without limits, I am fond of triadic"

Answer 4

Three Yuan milk strategy analysis Product localization: Three Yuan milks should face more populace, develops in view of the different crowd suits their milk.For instance said the athlete, the athlete daily physiological load of exercise is enormous, to food request also is quite high, three Yuan should develop according to this point suit the high calcium milk which the athlete quotes or are the gold medal milks.Because the athlete general income all quite is also high, gives up to food spends, three Yuan should provide some best quality goods milk, the price localization also are naturally not poor.Therefore said, three Yuan milks should the product classification sale, according to the different localization, facing the different crowd, the formulation corresponding big price strategy. Advertisement request: Three Yuan milk advertisements both must be able to play the brand, and must save the fund.We do not locate merely the advertisement on the television, may propagandize the place has very many, for instance said the plane advertisement, the motion advertisement, network advertisement and so on.I thought the network advertisement it may be said is place which is worth developing together.Now the network it may be said enters everyone, for instance loves on the homepage in the people which glances over, three Yuan may hang up their advertisement.In the quite fiery game, three Yuan may coordinate play the developer to put in the advertisement in the game quite obvious position.These all may be three Yuan wins a better benefit. Product superiority: Stands in the milk crisis, very crossed the difficult time. The product brand quite is famous, has the very many faithful milk buyer. The company had been established the time to be long, has certain influence. The milk source has the safeguard, produces well appointed. The capital enterprise, in the policy is supported. Product slogan: May think the more novel product slogan, lets the people memorize these slogans.For instance “three Yuan milks, the health family, “the quality does not have the limit surely”, I like drinking three Yuan