Question

雅思作文求思路2

Nowadays, many charities and organisations have to publicise their activilities by giving a name to a particular day, such as National Children's day for encouraging treatment of children, National Non-smoking Day for encouraging people to give up smoking.Why do these charities and organisations do so?How effective can these special days be?（大胆出卖你的知识，回答好又追加奖励）

Answer 1

-- seeking for branding effect (learned from marketing strategies)
-- aiming for more effectiveness: to direct focused attention and energy on the given events on a certain day
-- targeting for long-term impact: people and companies tend to mark their calendars. If these activities or events are added to their calendars, it will maintain in their attention and it will more likely to lead to actions.
-- easy to remember & implement