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AThemarketinvestigationisindispensabletosalespromotion.Theyarecloselyrelatedasthelips... A
The market investigation is indispensable to sales promotion.They are closely related as the lips and teeth, so to speak.What you produce is for sale on the market.It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing fierce competition.Under such circumstances, they will try everything possible to familiarize themselves with the market conditions.In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc.
Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work.The commercial counselor's(顾问) offices of our embassies(大使馆) stationed(驻扎) abroad can help us in making market investigations.Nowadays, our import and export copmpanies send their trade groups abroad every now and then.One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information.The Chinese Export Commodities(货物) Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities.Of course , there are some other ways of making market investigations. 全文翻译,请不要用翻译工具
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liu_tf2005_1
2014-01-19 · TA获得超过2万个赞
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对促销来说,市场调查是必不可少的。可以这样说,它们是唇齿相依的关系,你所生产的产品时为了在市场上销售,如果不先做市场调查,产品的销售是不可能成功的。
在国际市场上,来自于不同国家和不同供应商的货物的销售总是面对着激烈的竞争,在这种环境下,他们会想尽一切办法(尽一切可能)是他们自己熟悉市场情况。在市场调查中,我们应该了解有关竞争对手在市场上提供什么样的相似条件的信息,他们的报价如何,他们产品有什么样的性能以及什么人是他们的常客(老主顾)等。
那么,我们如何获得这样的信息?在我们做这类工作时,有很多我们可以利用的渠道。在我们做市场调查时,驻外使馆的商务参赞能够帮助我们。现在,我们的进出口贸易公司也时不时地把他们的贸易小组派到海外,他们的目的之一就是在现场做市场调研。
当然,同外国的商人们面对面的访谈也是获得市场信息的一个重要渠道,中国的出口商品交易会和其他类似的交易会,以及外国商人的到访都给我们提供了这样的机会。当然也还有做市场调查的其他的一些方式方法。
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不客气。
mztkn1993
2014-01-19 · TA获得超过104个赞
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小朋友,作业么?自己做比较好,又不难(╯▽╰)
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