高分请专业英语人士帮忙翻译一段文字!!!
注重酒店的良好的信誉和品牌形象品牌是一个酒店的内涵,必须从酒店的定位(档次、规模、消费的客户群)出发,它是一个酒店提供给顾客的核心消费内容,是一个酒店在消费者心中的形象。...
注重酒店的良好的信誉和品牌形象
品牌是一个酒店的内涵,必须从酒店的定位(档次、规模、消费的客户群)出发,它是一个酒店提供给顾客的核心消费内容,是一个酒店在消费者心中的形象。举例说明吧,A酒店的品牌就是服务,打的就是服务的品牌,就是他们酒店最棒的最核心的就是服务。或者B酒店的品牌就是舒适,可能B酒店的核心竞争力就是他的装修,他的客房舒适度的最棒的等等吧。这是我个人目前的水平的对酒店品牌的理解。
1.顾客导向,创造价值
酒店应在完善日常规范服务的基础上,做到特色、高附加值和顾客高度满意三者的和谐统一,从而突出个性化服务和细微服务,让客人感受到你与众不同的服务特色,从而全面提升酒店服务档次和水平。北京国际俱乐部饭店为了给住店客人营造一种“家外之家”的感觉,取消了饭店楼层的服务车。服务员用清洁篮盛放卫生用品,打扫房间。床上用品和文具等由服务员托在手中送去。这虽增加了劳动量,但“家”的气氛却浓了许多。
细微服务使服务更加完美,更具有亲情。服务中看似无什么“大事”可言,但每一件“小事”又都是影响巨大。应多与客人进行情感、信息方面的沟通。用客人能够理解与接受的方法,及时将酒店有关方面的信息传递给客人,并及时收集客人的要求与反应,在酒店与客人之间架起一座有效沟通的桥梁,使双方建立起良好、牢固的互相信赖的关系。
2.鲜明个性,特色文化
个性是品牌的灵魂。在产品日益同质化的今天,如果在产品附加利益层面及传播方面仍不能有所区别,将会很快淹没在产品信息的海洋中,被人遗忘。
品牌个性包含两个层面:即视觉层面与文化层面,就其视觉层面而言,建立独具个性的品牌视觉形象至关重要,因为人们的信息85%是从视觉中获得的。因此,酒店必须根据自己的特色,从店徽、店标、酒店设计、装饰、代表色等方面营造出极具个性的品牌视觉效果,让客人一眼就能区分出你与其他酒店的不同。
文化是品牌的灵魂,品牌说到底就是有文化的产品。一个品牌沉淀的文化传统和取向是企业品牌塑造的重心所在。品牌中的文化部分是唤起人们心理认同的最重要的因素,有时甚至是作为一种象征,深入到消费者的心中。人们之所以选择品牌,更多地是取决于给人们的一种精神感受,给人们传递一种生活方式。
3.持之以恒,不断创新
变才能创造永恒。在酒店业市场竞争中如果不具创新意识,就有可能被更新的、有时甚至只是改变了一些功能的酒店所取代,因此创新是酒店生存发展的生命力和价值所在。通过目标创新、产品创新、服务创新等途径,实现与顾客持久沟通,并满足服务不断发展变化的需要。
饭店产品创新不仅是过去产品的重新包装和组合,而且在于运用先进的高新科技手段开发饭店新产品,如运用高新科技造成饭店智能型监控系统,磁卡门锁,使客人更安全更方便。
建立品牌忠诚不是一朝一夕的事。从心理学角度看,顾客对某一个品牌有一个认知、理解和巩固的过程。酒店通过持之以恒、不懈努力与创新、培养、巩固顾客对酒店品牌的忠诚度,有效地保持发展自己在市场竞争的份额,实现市场竞争中的良性循环,进而创造源源不断的经济效益
(翻译好的话,我会加分的。
用软件翻译的请绕行,发无聊贴的请绕行)
翻译123其中任意的一条也行 展开
品牌是一个酒店的内涵,必须从酒店的定位(档次、规模、消费的客户群)出发,它是一个酒店提供给顾客的核心消费内容,是一个酒店在消费者心中的形象。举例说明吧,A酒店的品牌就是服务,打的就是服务的品牌,就是他们酒店最棒的最核心的就是服务。或者B酒店的品牌就是舒适,可能B酒店的核心竞争力就是他的装修,他的客房舒适度的最棒的等等吧。这是我个人目前的水平的对酒店品牌的理解。
1.顾客导向,创造价值
酒店应在完善日常规范服务的基础上,做到特色、高附加值和顾客高度满意三者的和谐统一,从而突出个性化服务和细微服务,让客人感受到你与众不同的服务特色,从而全面提升酒店服务档次和水平。北京国际俱乐部饭店为了给住店客人营造一种“家外之家”的感觉,取消了饭店楼层的服务车。服务员用清洁篮盛放卫生用品,打扫房间。床上用品和文具等由服务员托在手中送去。这虽增加了劳动量,但“家”的气氛却浓了许多。
细微服务使服务更加完美,更具有亲情。服务中看似无什么“大事”可言,但每一件“小事”又都是影响巨大。应多与客人进行情感、信息方面的沟通。用客人能够理解与接受的方法,及时将酒店有关方面的信息传递给客人,并及时收集客人的要求与反应,在酒店与客人之间架起一座有效沟通的桥梁,使双方建立起良好、牢固的互相信赖的关系。
2.鲜明个性,特色文化
个性是品牌的灵魂。在产品日益同质化的今天,如果在产品附加利益层面及传播方面仍不能有所区别,将会很快淹没在产品信息的海洋中,被人遗忘。
品牌个性包含两个层面:即视觉层面与文化层面,就其视觉层面而言,建立独具个性的品牌视觉形象至关重要,因为人们的信息85%是从视觉中获得的。因此,酒店必须根据自己的特色,从店徽、店标、酒店设计、装饰、代表色等方面营造出极具个性的品牌视觉效果,让客人一眼就能区分出你与其他酒店的不同。
文化是品牌的灵魂,品牌说到底就是有文化的产品。一个品牌沉淀的文化传统和取向是企业品牌塑造的重心所在。品牌中的文化部分是唤起人们心理认同的最重要的因素,有时甚至是作为一种象征,深入到消费者的心中。人们之所以选择品牌,更多地是取决于给人们的一种精神感受,给人们传递一种生活方式。
3.持之以恒,不断创新
变才能创造永恒。在酒店业市场竞争中如果不具创新意识,就有可能被更新的、有时甚至只是改变了一些功能的酒店所取代,因此创新是酒店生存发展的生命力和价值所在。通过目标创新、产品创新、服务创新等途径,实现与顾客持久沟通,并满足服务不断发展变化的需要。
饭店产品创新不仅是过去产品的重新包装和组合,而且在于运用先进的高新科技手段开发饭店新产品,如运用高新科技造成饭店智能型监控系统,磁卡门锁,使客人更安全更方便。
建立品牌忠诚不是一朝一夕的事。从心理学角度看,顾客对某一个品牌有一个认知、理解和巩固的过程。酒店通过持之以恒、不懈努力与创新、培养、巩固顾客对酒店品牌的忠诚度,有效地保持发展自己在市场竞争的份额,实现市场竞争中的良性循环,进而创造源源不断的经济效益
(翻译好的话,我会加分的。
用软件翻译的请绕行,发无聊贴的请绕行)
翻译123其中任意的一条也行 展开
展开全部
这么多字的翻译用太累了,要不你自己聘请一英语高手吧,希望我能帮助你。
Focus on the hotel's excellent reputation and brand image。
The connotation of a hotel brand is to be from the hotel's location (grade, size, consumption, customer base) Departure, which is a hotel provided to the customers core consumer content is a hotel's image in the minds of consumers. For example illustrate, A hotel brand is service, playing is the service brand, is their most central hotel is the best service. B or hotel brand that is comfortable, may be B core competitiveness of the hotel is his decoration, and his room comfort, and so the best bar. This is my current level of understanding of hotel brands.
1. Customer-oriented, value-creating
Hotels should be in improving the service based on the daily norm, so that features, high added value and customer satisfaction a high degree of harmony and unity among the three parties so as to emphasize personalized service and fine service, so that your guests feel unique service characteristics, and thus comprehensive upgrade hotel service grade and level. Beijing International Club Hotel, guests in order to create a "home away from home" feeling, cancel the restaurant floor service vehicles. Attendant with a clean basket full bloom hygiene products, cleaning the room. Bedding and stationery delivered by the waiter has placed in the hands. Although this increases the amount of labor, but the "home" atmosphere has concentrated a lot.
Fine service to make services more perfect, more affection. Service, seemingly without any "big" to speak of, but each a "minor issues" and both are influential. Carried out with the guests should be more emotional, information communication. With guests to understand and acceptable methods for the timely transmission of information concerned the hotel to the guests, and timely collection and response requirements of the guests in the hotel and guests erecting an effective communication between the bridge, so that they establish a good, solid mutual trust relationship.
2. Distinctive personality, characteristics and cultural
Personality is the brand's soul. The increasing homogenization of the product today, if the additional benefits in the product level, and the media still can not be differentiated, it will soon be submerged in the sea of product information, to be forgotten.
Brand personality consists of two dimensions: the visual dimension and cultural dimension, in terms of its visual level, the establishment of unique visual image of the brand personality is important because 85% of people's information obtained from the vision. Therefore, the hotel must be based on its own characteristics, from the store logo, store standard, hotel design, decoration, color, etc. on behalf of creating a highly personal brand of visual effects, so that the guests will be able to distinguish between you and one other hotel different.
Culture is the soul of the brand, the brand is a culture in the final analysis products. Precipitate a brand of cultural traditions and orientation are the focus of corporate brand building. Brands evoke the cultural part of the psychological identity of the most important factor, and sometimes as a symbol of deep into the hearts of consumers. It chose the brand, is determined to give people more of a spiritual feeling to people passing way of life.
3. Perseverance, innovative
Variable in order to create timeless. Market competition in the hotel industry, if not a sense of innovation, it may be updated, and sometimes even just changing some features replaced by hotels, so innovation is the survival and development of hotel vitality and value. Through the target innovation, product innovation, service innovation and other ways to achieve lasting communication with customers and to meet the evolving service needs.
Hotel product innovation is not only the past, re-packaging and portfolio of products, but also in the use of advanced high-tech means to develop a new hotel products, such as caused by the use of high-tech hotel intelligent monitoring system, magnetic door locks, so that customers safer and more convenient.
To build brand loyalty is not an overnight thing. From a psychological point of view, customers have a right to a certain brand awareness, understanding and consolidate the process. Hotels by persistent and untiring efforts and innovation, training, consolidation of customer loyalty to hotel brands to effectively maintain the development of competition in the market share of its own to achieve a virtuous circle of market competition, thus creating an endless stream of economic benefits。
终于完事了,太累了!!!
慢慢看,别看错了,我都快花眼了。
Focus on the hotel's excellent reputation and brand image。
The connotation of a hotel brand is to be from the hotel's location (grade, size, consumption, customer base) Departure, which is a hotel provided to the customers core consumer content is a hotel's image in the minds of consumers. For example illustrate, A hotel brand is service, playing is the service brand, is their most central hotel is the best service. B or hotel brand that is comfortable, may be B core competitiveness of the hotel is his decoration, and his room comfort, and so the best bar. This is my current level of understanding of hotel brands.
1. Customer-oriented, value-creating
Hotels should be in improving the service based on the daily norm, so that features, high added value and customer satisfaction a high degree of harmony and unity among the three parties so as to emphasize personalized service and fine service, so that your guests feel unique service characteristics, and thus comprehensive upgrade hotel service grade and level. Beijing International Club Hotel, guests in order to create a "home away from home" feeling, cancel the restaurant floor service vehicles. Attendant with a clean basket full bloom hygiene products, cleaning the room. Bedding and stationery delivered by the waiter has placed in the hands. Although this increases the amount of labor, but the "home" atmosphere has concentrated a lot.
Fine service to make services more perfect, more affection. Service, seemingly without any "big" to speak of, but each a "minor issues" and both are influential. Carried out with the guests should be more emotional, information communication. With guests to understand and acceptable methods for the timely transmission of information concerned the hotel to the guests, and timely collection and response requirements of the guests in the hotel and guests erecting an effective communication between the bridge, so that they establish a good, solid mutual trust relationship.
2. Distinctive personality, characteristics and cultural
Personality is the brand's soul. The increasing homogenization of the product today, if the additional benefits in the product level, and the media still can not be differentiated, it will soon be submerged in the sea of product information, to be forgotten.
Brand personality consists of two dimensions: the visual dimension and cultural dimension, in terms of its visual level, the establishment of unique visual image of the brand personality is important because 85% of people's information obtained from the vision. Therefore, the hotel must be based on its own characteristics, from the store logo, store standard, hotel design, decoration, color, etc. on behalf of creating a highly personal brand of visual effects, so that the guests will be able to distinguish between you and one other hotel different.
Culture is the soul of the brand, the brand is a culture in the final analysis products. Precipitate a brand of cultural traditions and orientation are the focus of corporate brand building. Brands evoke the cultural part of the psychological identity of the most important factor, and sometimes as a symbol of deep into the hearts of consumers. It chose the brand, is determined to give people more of a spiritual feeling to people passing way of life.
3. Perseverance, innovative
Variable in order to create timeless. Market competition in the hotel industry, if not a sense of innovation, it may be updated, and sometimes even just changing some features replaced by hotels, so innovation is the survival and development of hotel vitality and value. Through the target innovation, product innovation, service innovation and other ways to achieve lasting communication with customers and to meet the evolving service needs.
Hotel product innovation is not only the past, re-packaging and portfolio of products, but also in the use of advanced high-tech means to develop a new hotel products, such as caused by the use of high-tech hotel intelligent monitoring system, magnetic door locks, so that customers safer and more convenient.
To build brand loyalty is not an overnight thing. From a psychological point of view, customers have a right to a certain brand awareness, understanding and consolidate the process. Hotels by persistent and untiring efforts and innovation, training, consolidation of customer loyalty to hotel brands to effectively maintain the development of competition in the market share of its own to achieve a virtuous circle of market competition, thus creating an endless stream of economic benefits。
终于完事了,太累了!!!
慢慢看,别看错了,我都快花眼了。
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太长了,大哥,1500词,二级翻译考试要求也要3小时。
想要好翻译,找熟人吧,除非高手无聊透顶了,谁愿意亲自来翻呢。 今天心情好,帮你来个第二条:
2. Sharp Chacteristis&Distinguishing Culture
Characteristis serves as the lifeblood of a brand. In today's information world, a products would easily be discarded and forgotten, if there are no distinctive characteristics in terms of its added value and marketing methods.
The features of a brand fall into two categories, namely, visualized feature&cultural feature. The former one demands intensely an special visual effects and associations of this brand, since people derive 85% information from their visual sights. The hotel, therefore, must design an outstanding and extraordinary visual association of its brand by arranging its sign, mark, designing, fitting, and colors, so as to enable the customers to find its different characteristics from other places.
Culture serves as the soul for a brand. A brand, in nature, is a product with culture, whose cultural traddition and orientation is of vital significance to a well establishment of the brand. The culture part of a brand is the most important factor that rouses consumers' recognition for it, and sometimes, goes engraved in consumer minds as a kind of symbol. People choose brands, not least because of an spiritual effects: brands deliver the customers an life-style.
想要好翻译,找熟人吧,除非高手无聊透顶了,谁愿意亲自来翻呢。 今天心情好,帮你来个第二条:
2. Sharp Chacteristis&Distinguishing Culture
Characteristis serves as the lifeblood of a brand. In today's information world, a products would easily be discarded and forgotten, if there are no distinctive characteristics in terms of its added value and marketing methods.
The features of a brand fall into two categories, namely, visualized feature&cultural feature. The former one demands intensely an special visual effects and associations of this brand, since people derive 85% information from their visual sights. The hotel, therefore, must design an outstanding and extraordinary visual association of its brand by arranging its sign, mark, designing, fitting, and colors, so as to enable the customers to find its different characteristics from other places.
Culture serves as the soul for a brand. A brand, in nature, is a product with culture, whose cultural traddition and orientation is of vital significance to a well establishment of the brand. The culture part of a brand is the most important factor that rouses consumers' recognition for it, and sometimes, goes engraved in consumer minds as a kind of symbol. People choose brands, not least because of an spiritual effects: brands deliver the customers an life-style.
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