Question

请问这篇文章怎么翻译啊？很急（不要机器翻译的）12.2

After segmenting in terms of a single demographic variable—income—a company can reach the most affluent markets by targeting fewer than 20 nations: the European Union, North America, and Japan. By doing so, however, the marketers are not reaching almost 90 percent of the world’s population! A word of caution is in order here. Data about income (and population) have the advantage of being widely available and inexpensive to access. However, management may unconsciously “read too much” into such data. In other words, while providing some measure of market potential, such macro-level demographic data should not necessarily be used as the sole indicator of presence (or absence) of a market opportunity. This is especially true when an emerging country market or region is being investigated.

As noted previously, for products whose price is low enough, population is a more important variable than income in determining market potential. As former Kodak CEO George Fisher commented a decade ago, “Half the people in the world have yet to take their first picture. The opportunity is huge, and it's nothing fancy. We just have to sell yellow boxes of film.”[1] Thus, China and India, with respective populations of 1.3 billion and 1 billion, represent attractive target markets. In a country like China, one segmentation approach would call for serving the existing mass market for inexpensive consumer products. Procter & Gamble, Unilever, Kao, Johnson & Johnson, and other packaged goods companies are targeting and developing the China market, lured in part by the possibility that as many as 100 million Chinese customers are affluent enough to spend, say, 14 cents for a single-use pouch of shampoo.

Answer 1

经过一个单一的人口可变收入的公司而言，针对细分可以达到少于20个国家：欧洲联盟，北美和日本最富裕的市场。通过这样做，但是，营销人员没有达到世界人口的近百分之九十！一个注意的是这里的顺序。数据约收入（和人口）已被广泛使用的廉价获得优势。但是，管理人员可能不自觉地“读太多”到这些数据。换句话说，同时提供一些潜在的市场措施，如宏观一级的人口数据，不一定要作为唯一指标的存在（或缺乏市场机会）。这一点尤其是当新兴市场国家或地区进行调查。

如前所述，对产品的价格足够低，人口是决定市场潜力比收入更重要的变量。正如前柯达总裁乔治费舍尔的评论在十年前，“世界上一半的人尚未作出自己的第一张图片。这个机会是巨大，而且没有什么幻想。我们只出售电影黄色盒子。“[1]因此，中国和印度，为1.3亿美元和10亿美元，分别代表有吸引力的目标市场人群。在中国这样一个国家，一个分割的方式将要求服务的廉价消费品现有的大众市场。宝洁，联合利华，花王，强生，和其他包装产品公司的目标和发展中国市场，吸引了部分的可能性，多达1.0亿中国客户足够的财力支出，也就是说，14美分1洗发水单一使用袋。