求助~拜托英语高手进来一下~有英语高手可以帮忙翻译一下吗?
（一）整体化战略7-11公司认识到，连锁经营的目的在于提高物流效率，谋求规模效益。而物流效率的提高有赖于商品从生产到销售的全过程中所涉及到的生产商、批发商、配送中心、连锁...
（一） 整体化战略
7-11公司认识到，连锁经营的目的在于提高物流效率，谋求规模效益。而物流效率的提高有赖于商品从生产到销售的全过程中所涉及到的生产商、批发商、配送中心、连锁店总部、加盟店和消费者的整体协调与配合，因而必须综合考虑包括生产厂家、批发商、配送中心、连锁店总部、加盟店、消费者在内的总体结构，采取整体化发展战略。
（二） 实行地区集中建店
地区集中建店是在一个地区内集中性地增加连锁店的数量，并逐渐扩大建店的地区。集中建店的优点是向一个地区内的商店集中配送，能够提高配送的效率；二是地区内连锁店数量的增加，能缩短配送的距离和时间；三是能提高在建店地区的知名度，有效地开展广告宣传，并加强总部对加盟店的指导。
（三）电子商务
从有形市场向无形市场扩张 日本7-11便利店主要销售的商品有食品和日常用品，其中快餐食品、饮料、冰淇凌、酒类、香烟、杂志等商品在日本零售商中名列前茅。由于便利店毕竟受营业面积限制，商品陈列有限，不能满足消费者挑选的需要，因而在商品品种方面要输给其他零售业态。但7-11便利店在服务方面却略胜一筹，除了24小时昼夜不休地营业外，其他服务还有“宅急便”（送货上门）、冲洗相片、代收水电费、代售邮票、代售音乐会票、代售飞机票、代办旅游事务、代售滑雪索道券、温泉券等。
2、管理能力
体现在完善的供应链管理系统。7-11的成功在于其供应链管理的方法。该公司已经创建了坚实的信息系统,可使公司对市场需求及时全面地获得反馈,并与供应商及物流服务提供商建立了强大的合作网络。其物流系统极为灵活,可一日三次向各店输送鲜活易坏产品。7-11与其竞争对手的主要区别在于,对于产品补给和新品开发7-11拥有将数据转换为有用信息的智能程序。
7-11数据系统面广,能收集详细的销售点数据,包括产品识别、数量、购买时日及对客户的年龄和性别的估计。这些数据在ISDN线路上集合并传送至7-11总部,控制便利店全部电脑设备和外设的便利店计算机系统对数据进行处理。便利店计算机可使便利店经理对每小时销售趋势及客户群体的全部库存单位(SKU)脱销率进行分析。
二、系统节约的能力
1、规模经济
711通过对公司的信息系统进行改造，并结合对互联网的使用，节省了成本并大大提高了公司的效益，形成了规模经济。新技术可以随时监测顾客的需要；可以采用销售数据和软件来改进质量控制、定价和产品开发等工作，有助于预测每天的消费趋势，提高了供应链的工作效率。
2、优化网络结构
7-11早在80年代中期它就用可以监测顾客购物情况的销售终端验证系统（POS）取代了老式的收银台。到1992年，它对公司的信息技术系统已进行了4次大的技术改造。然而，最大的一次改进发生在1995年。由于当时互联网刚刚在美国兴起，还没有冲击到日本的海岸，所以，Seven-Eleven便利连锁店的新系统主要是基于公司的内部网络，而不是基于迄今仍未得到检验的开放的互联网系统。
Seven-Eleven内部网络的形成
系统的硬件是Seven-Eleven与NEC公司合作制造的；软件比较困难，最后求助于微软公司专门为它量身订制了一套基于Window平台的系统。到1996年，公司的全部便利店、总部和供应商的61000台电脑中都安装上了这套软件。到1998年，技术改造结束，共耗资4.9亿美元 展开
7-11公司认识到，连锁经营的目的在于提高物流效率，谋求规模效益。而物流效率的提高有赖于商品从生产到销售的全过程中所涉及到的生产商、批发商、配送中心、连锁店总部、加盟店和消费者的整体协调与配合，因而必须综合考虑包括生产厂家、批发商、配送中心、连锁店总部、加盟店、消费者在内的总体结构，采取整体化发展战略。
（二） 实行地区集中建店
地区集中建店是在一个地区内集中性地增加连锁店的数量，并逐渐扩大建店的地区。集中建店的优点是向一个地区内的商店集中配送，能够提高配送的效率；二是地区内连锁店数量的增加，能缩短配送的距离和时间；三是能提高在建店地区的知名度，有效地开展广告宣传，并加强总部对加盟店的指导。
（三）电子商务
从有形市场向无形市场扩张 日本7-11便利店主要销售的商品有食品和日常用品，其中快餐食品、饮料、冰淇凌、酒类、香烟、杂志等商品在日本零售商中名列前茅。由于便利店毕竟受营业面积限制，商品陈列有限，不能满足消费者挑选的需要，因而在商品品种方面要输给其他零售业态。但7-11便利店在服务方面却略胜一筹，除了24小时昼夜不休地营业外，其他服务还有“宅急便”（送货上门）、冲洗相片、代收水电费、代售邮票、代售音乐会票、代售飞机票、代办旅游事务、代售滑雪索道券、温泉券等。
2、管理能力
体现在完善的供应链管理系统。7-11的成功在于其供应链管理的方法。该公司已经创建了坚实的信息系统,可使公司对市场需求及时全面地获得反馈,并与供应商及物流服务提供商建立了强大的合作网络。其物流系统极为灵活,可一日三次向各店输送鲜活易坏产品。7-11与其竞争对手的主要区别在于,对于产品补给和新品开发7-11拥有将数据转换为有用信息的智能程序。
7-11数据系统面广,能收集详细的销售点数据,包括产品识别、数量、购买时日及对客户的年龄和性别的估计。这些数据在ISDN线路上集合并传送至7-11总部,控制便利店全部电脑设备和外设的便利店计算机系统对数据进行处理。便利店计算机可使便利店经理对每小时销售趋势及客户群体的全部库存单位(SKU)脱销率进行分析。
二、系统节约的能力
1、规模经济
711通过对公司的信息系统进行改造，并结合对互联网的使用，节省了成本并大大提高了公司的效益，形成了规模经济。新技术可以随时监测顾客的需要；可以采用销售数据和软件来改进质量控制、定价和产品开发等工作，有助于预测每天的消费趋势，提高了供应链的工作效率。
2、优化网络结构
7-11早在80年代中期它就用可以监测顾客购物情况的销售终端验证系统（POS）取代了老式的收银台。到1992年，它对公司的信息技术系统已进行了4次大的技术改造。然而，最大的一次改进发生在1995年。由于当时互联网刚刚在美国兴起，还没有冲击到日本的海岸，所以，Seven-Eleven便利连锁店的新系统主要是基于公司的内部网络，而不是基于迄今仍未得到检验的开放的互联网系统。
Seven-Eleven内部网络的形成
系统的硬件是Seven-Eleven与NEC公司合作制造的；软件比较困难，最后求助于微软公司专门为它量身订制了一套基于Window平台的系统。到1996年，公司的全部便利店、总部和供应商的61000台电脑中都安装上了这套软件。到1998年，技术改造结束，共耗资4.9亿美元 展开
2个回答
展开全部
(a) integration strategy
7-11 company realized, chain management aims to raise the logistics efficiency, scale. The logistics efficiency depends on goods from the whole process of production and sales to the manufacturers, wholesalers, distribution centers, chain stores and consumer's headquarters and overall coordination and cooperation, and must therefore be considering including manufacturers, wholesalers, distribution centers, chain stores, offices, the overall structure, including consumer to integrate development strategy.
(2) building area
Stores in the area is a region of the chain number increase concentration, and gradually expand stores. The shop is built on to a centralized distribution within the area of the store, can improve the efficiency of distribution, Two area is the increasing number of stores, can shorten the distance and time distribution, Three is to raise awareness of the area under shop, effectively, and strengthen advertising headquarters to napa stores.
(3) e-commerce
Visible from market to expand the market of Japan intangible 7-11 convenience store mainly sells goods have food and supplies, including fast food, beverage, ice creams, alcohol and cigarettes, journal of commodities such as retailers bests in Japan. Due to the convenience store business area limits, all by displaying, cannot satisfy consumers choose Co., the need to defeat in the products of other retail formats. But the 7-11, but in service 24 hours a day and night except about business, other services and "JiBian curtilage" (door-to-door), photofinishing, collecting stamps, utilities, booking tickets booking, the concert tickets for tourism, the consignee, coupons, hot springs, cableway skiing coupons, etc.
2 and management ability
Reflected in the supply chain management system perfect. 7-11 success lies in the supply chain management methods. The company has established the solid information system, can make the company to market demands timely feedback to obtain, and comprehensively with suppliers and logistics service providers to build a strong cooperation network. The logistics system is flexible, but three times a day to the shop to bad product conveying fresh. 7-11 rival, the main difference for product supply and new product development 7-11 have data to the useful information intelligent programs.
7-11 data system can collect detailed wide, the sales data, including product identification, quantity, buy time for customers and estimates of the age and sex. These data in ISDN lines used to merge to 7-11, the control computer stores all the headquarters of the peripheral equipment and computer system to store data processing. Convenience store manager on the computer can make every hour customer groups and sales trend all the stock units (SKU) out of stock rate were analyzed.
Second, the system of saving
1, economy of scale
711 information system based on reforming and combining with the Internet use, save costs and greatly improve the company's benefit, formed the economies of scale. The new technology can supervise the needs of customers, Sales data and software can be used to improve quality control, pricing and product development, help to predict daily consumption trend of the supply chain, improve the working efficiency.
2, optimize network structure
7-11 in the 1980s, it can be monitored by customers shopping condition of sale terminal verification system (POS) replaced the old cashier. In 1992, it is the information technology of company system has 4 big technical renovation. However, one of the biggest improvements in 1995. Because the Internet just up in America, there is no impact on Japanese coast, therefore, Seven - the new system of 7-eleven's convenience stores is mainly based on the company's internal network, and not yet been tested on the open Internet system.
Seven of the formation of 7-eleven's internal network -
Hardware is Seven - with the NEC manufacturing 7-eleven's, Software is more difficult, finally resorted to Microsoft for its special tailor made a Window platform based on the system. By 1996, the company headquarters and all the stores, the supplier 61000 computers are installed on the software. In 1998, technical renovation, cost over $4.9 billion
7-11 company realized, chain management aims to raise the logistics efficiency, scale. The logistics efficiency depends on goods from the whole process of production and sales to the manufacturers, wholesalers, distribution centers, chain stores and consumer's headquarters and overall coordination and cooperation, and must therefore be considering including manufacturers, wholesalers, distribution centers, chain stores, offices, the overall structure, including consumer to integrate development strategy.
(2) building area
Stores in the area is a region of the chain number increase concentration, and gradually expand stores. The shop is built on to a centralized distribution within the area of the store, can improve the efficiency of distribution, Two area is the increasing number of stores, can shorten the distance and time distribution, Three is to raise awareness of the area under shop, effectively, and strengthen advertising headquarters to napa stores.
(3) e-commerce
Visible from market to expand the market of Japan intangible 7-11 convenience store mainly sells goods have food and supplies, including fast food, beverage, ice creams, alcohol and cigarettes, journal of commodities such as retailers bests in Japan. Due to the convenience store business area limits, all by displaying, cannot satisfy consumers choose Co., the need to defeat in the products of other retail formats. But the 7-11, but in service 24 hours a day and night except about business, other services and "JiBian curtilage" (door-to-door), photofinishing, collecting stamps, utilities, booking tickets booking, the concert tickets for tourism, the consignee, coupons, hot springs, cableway skiing coupons, etc.
2 and management ability
Reflected in the supply chain management system perfect. 7-11 success lies in the supply chain management methods. The company has established the solid information system, can make the company to market demands timely feedback to obtain, and comprehensively with suppliers and logistics service providers to build a strong cooperation network. The logistics system is flexible, but three times a day to the shop to bad product conveying fresh. 7-11 rival, the main difference for product supply and new product development 7-11 have data to the useful information intelligent programs.
7-11 data system can collect detailed wide, the sales data, including product identification, quantity, buy time for customers and estimates of the age and sex. These data in ISDN lines used to merge to 7-11, the control computer stores all the headquarters of the peripheral equipment and computer system to store data processing. Convenience store manager on the computer can make every hour customer groups and sales trend all the stock units (SKU) out of stock rate were analyzed.
Second, the system of saving
1, economy of scale
711 information system based on reforming and combining with the Internet use, save costs and greatly improve the company's benefit, formed the economies of scale. The new technology can supervise the needs of customers, Sales data and software can be used to improve quality control, pricing and product development, help to predict daily consumption trend of the supply chain, improve the working efficiency.
2, optimize network structure
7-11 in the 1980s, it can be monitored by customers shopping condition of sale terminal verification system (POS) replaced the old cashier. In 1992, it is the information technology of company system has 4 big technical renovation. However, one of the biggest improvements in 1995. Because the Internet just up in America, there is no impact on Japanese coast, therefore, Seven - the new system of 7-eleven's convenience stores is mainly based on the company's internal network, and not yet been tested on the open Internet system.
Seven of the formation of 7-eleven's internal network -
Hardware is Seven - with the NEC manufacturing 7-eleven's, Software is more difficult, finally resorted to Microsoft for its special tailor made a Window platform based on the system. By 1996, the company headquarters and all the stores, the supplier 61000 computers are installed on the software. In 1998, technical renovation, cost over $4.9 billion
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