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现代企业是否可以有效地将各种资源转化为社会所需的产品和服务在根本上决定了现代企业的生存和发展。经过多年的发展,深圳中小礼品企业适应了礼品行业发展方向,经过艰苦创业,克服了...
现代企业是否可以有效地将各种资源转化为社会所需的产品和服务在根本上决定了现代企业的生存和发展。经过多年的发展,深圳中小礼品企业适应了礼品行业发展方向,经过艰苦创业,克服了种种困难,目前取得了良好的经营业绩。本文主要通过对目前礼品行业的特点、现状和发展趋势进行分析,结合深圳中小礼品企业发展策略现状,找出目前深圳中小礼品企业发展策略存在的问题,比如缺乏理性的营销策略、缺乏正确的市场定位、经营目标狭隘、创新意识差以及人才缺乏。针对这些问题,提出了定位与营销策略、品牌策略、人才策略、文化策略以及相配套的保障措施,这对深圳中小礼品公司的发展策略选择具有一定积极意义。
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Modern enterprise whether can effectively will all resources into the social needed products and services in the modern enterprise on the survival and development. After years of development, small gifts to the enterprise shenzhen gift industry development direction, through hard work, overcoming the difficulties, made good achievements. This paper based on current gift industry characteristics, current situation and development trend are analyzed, and the small gifts with shenzhen enterprise development strategy and current situation of shenzhen, enterprise development strategy of gifts, such as lack of rational marketing strategies, lack of proper market positioning, business goals and narrow, innovative consciousness of talent. To solve these problems, and puts forward the positioning and marketing strategy, brand strategy, talent strategy, tactics, and, for the safeguard measures of the small gifts for the development of the company in shenzhen has certain positive selection strategy.
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Modern enterprises have effectively all resources into products and services needed by the community fundamentally determines the survival and development of the modern enterprise. After years of development, Shenzhen small and medium enterprises to adapt to the gift gift development of the industry through hard work, overcome many difficulties, the current achieved good operating results. In this paper, through the gift industry, the current characteristics, current situation and trends analysis, combined with the Shenzhen small and medium enterprise development strategies of gifts, find gifts in Shenzhen small and medium enterprise development strategy problems, such as the lack of rational marketing strategies, lack of proper market positioning, business objectives narrow and poor awareness of innovation and the shortage of talent. Address these problems, the positioning and marketing strategy, brand strategy, talent strategy, cultural strategy and complement the security measures that small gifts of Shenzhen's development strategy options have a positive meaning.
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Modern enterprises have effectively all resources into products and services needed by the community fundamentally determines the survival and development of the modern enterprise. After years of development, Shenzhen small and medium enterprises to adapt to the gift industry, gift development, through hard work, overcome many difficulties, the current achieved good operating results. In this paper, through the gift industry, the current characteristics, current situation and trends analysis, combined with the Shenzhen small and medium enterprise development strategies of gifts, find gifts in Shenzhen small and medium enterprise development strategy problems
Such as the lack of rational marketing strategies, lack of proper market positioning, business objectives narrow, poor awareness of innovation and the shortage of talent. Address these problems, the positioning and marketing strategy, brand strategy, talent strategy, cultural strategy and complement the security measures that small gifts of Shenzhen's development strategy options have a positive meaning.
希望能帮到你吧
Such as the lack of rational marketing strategies, lack of proper market positioning, business objectives narrow, poor awareness of innovation and the shortage of talent. Address these problems, the positioning and marketing strategy, brand strategy, talent strategy, cultural strategy and complement the security measures that small gifts of Shenzhen's development strategy options have a positive meaning.
希望能帮到你吧
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