Question

英语高手帮忙翻译一下，这篇文章（用软件翻译的就不要回复了）

求高手帮忙翻译下这篇文章
Exploring Multi-Channel Marketing

New methods of marketing are emerging that seek to more effectively use prospect and customer data to filter target lists, construct personalization rules and produce and execute marketing campaigns across and among the full range of media channels available. The most successful campaigns reach consumers in a sequenced and consistent manner. This creates an indirect benefit of enforcing and enhancing corporate branding. Therefore, organizations that can harness the power of other marketing channels and produce more personalized communications
could put themselves in a good position to capture market share from those that don’t.

There are two critical components to effective multi-channel marketing:
1 Creating relevant offers via personalization
2 Coordination and management of multiple marketing channels

In a multi-channel marketing co nt ext, personalization means using what is known about the recipient to create the offer, customize the messaging and deliver it to them in the format requested. For channels other than telemarketing, this can include personalized greetings, relevant messages based on demographics and compelling graphics. A survey completed by Yes Mail in July 2002 revealed that response rates increase dramatically with an increase in the number of personalization elements. As the number of personalization elements increases from one to seven, the click- through rate more than triples, increasing from 4.7% to 14.8%.

The other critical element lies in the design and execution of campaigns that coordinate among the full breadth of channels available to reach prospective buyers. Much like personalization, this requires strategic and tactical planning. When marketers can sequence communications and “hit” prospective customers with consistent communications through various media channels, the effectiveness of campaigns increases greatly. A research study by AMR Research in January 2002 demonstrated that companies that followed up e-mails with other dire ct communications realized an increase of 5-10% in their response rates ,with some organizations seeing increases of 15% or more.This is due in large part to the “multiplier effect” when multiple media channels are coordinated.

Answer 1

探索多渠道销售

新兴市场的新方法,寻求更有效地利用前景和客户数据过滤目标清单,构建个性化规则和生产和执行营销活动,在全系列的媒体。最成功的活动及消费者的顺序和一致的方式。这造成了一种间接利益和提高企业品牌的执行。因此,组织,可以利用的权力其它渠道以及产生更多的个性化的通讯
能使自己处于有利位置来捕捉市场份额从那些不。

有两个关键部件,有效的多渠道销售。
1创造提供相关通过个性化
2协调和管理多种渠道

在多通道营销公司,个性化意味着用nt分机了解收件人来创造的提议,定制的信息并把它