Question

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To be a director of marketing in a hotel today is far more overwhelming than it was even two years ago. Marketing challenges still include rate and attracting customers, but the tools have changed.
HVS Sales & Marketing Services often exchanges insights and ideas with other industry colleagues as we assist hotel owners, general managers, and directors of marketing in generating revenue, building occupancy, maintaining rate, and fostering customer relationships. The article below shares a summary of some collective perceptions of what’s currently happening in a hotel’s marketing department (at least for the greater New York City region and, potentially, for other metropolitan areas).
To be a director of marketing (DOM) in a hotel today is far more overwhelming than it was a decade ago, or even five years back. Given the current unpredictability of the economy, and with communications and technology expanding so fast that it’s difficult to keep up with the ever-growing blogosphere and social media outlets that may be critiquing your hotel, we have a great appreciation for the challenges faced by DOMs today. And with some hotels relying on a director of revenue management to guide and drive business, sometimes a savvy marketing strategy gets lost in the mix.
When you hear about companies like Blockbuster closing stores, you think, “hmm, likely it was Netflix who impacted that.” When you hear about Walden Books and Borders closing their stores, you likely realize, “Well, Kindle and similar devices have created new ways of reading.” The world is changing fast, and we need to stay progressive and open to new ideas.
From our vantage point as experienced professional consultants who are no longer on-property and in the trenches, we have a unique understanding of DOM goals.

Answer 1

要成为一个营销在酒店的董事长今天是远远压倒甚至比两年前。市场挑战仍然包括率，吸引顾客，但这些工具已经改变。
人类视觉系统销售及市场推广服务经常交流看法，并与其他业界同仁的想法，因为我们帮助酒店业主，总经理，董事和营销在创造收入，建设占用，保持率，培养客户关系。下面的股票是什么样的目前发生在一家酒店的营销部门（至少在大纽约市地区，一些潜在的集体观念文章摘要，其他都会区）。
要成为一个营销总监（DOM）中的一家旅馆今天是远远压倒了比十年前，或什至5年。鉴于目前的经济不可预测性，以及与通信和技术扩散速度非常快，这很难跟上日益增长的博客和社会媒体，可能是批判你的酒店，我们有一个由海外省面临的挑战十分赞赏今天。并与一些酒店的管理总监的收入靠引导和推动企业，有时一个精明的营销策略获取迷失自己。
当你听到像百视达公司关闭商店，你想：“嗯，这很可能是Netflix公司的影响是谁。”当你对沃尔登图书和关闭边界的商店听到的，你可能意识到， “哦，点燃和类似设备已创建阅读的新途径。”世界正在迅速发生变化，我们需要保持进步和开放的新思路。
从我们经验丰富已不再谁上的财产和战壕专业顾问的角度，我们有一个独特的理解的DOM的目标。