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论电视广告的娱乐化发展趋势摘要随着经济社会的不断发展,人们的需求层次逐渐提高,人们在进行消费时不但注重产品提供的物质享受,更注重其中所带来的精神享受,精神享受主要来自于消...
论电视广告的娱乐化发展趋势
摘要
随着经济社会的不断发展,人们的需求层次逐渐提高,人们在进行消费时不但注重产品提供的物质享受,更注重其中所带来的精神享受,精神享受主要来自于消费者的消费购买过程。因此消费者不管买什么,都在其中寻求娱乐的成份。
毫无疑问,人们需求层次的升级要求电视广告的相应变化;人们对娱乐的需求要求电视广告向娱乐化的方向发展。总之,电视广告的娱乐化发展趋势反映了现阶段我国经济蓬勃发展、人民物质生活水平快速提高、人们需求升级的状况及广电行业为顺应这种现状做出的探索和努力,总体上符合时代的要求,是与时俱进的。
现在的电视娱乐节目越来越丰富,电视广告的娱乐化也越来越明显。几乎所有的娱乐节目都充斥着广告,广告越来越倚重娱乐活动和节目,单纯的信息告知广告越来越少,因为这样的广告越来越没有效果。
关键词: 电视广告 娱乐化 消费者 需求层次 变化
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摘要
随着经济社会的不断发展,人们的需求层次逐渐提高,人们在进行消费时不但注重产品提供的物质享受,更注重其中所带来的精神享受,精神享受主要来自于消费者的消费购买过程。因此消费者不管买什么,都在其中寻求娱乐的成份。
毫无疑问,人们需求层次的升级要求电视广告的相应变化;人们对娱乐的需求要求电视广告向娱乐化的方向发展。总之,电视广告的娱乐化发展趋势反映了现阶段我国经济蓬勃发展、人民物质生活水平快速提高、人们需求升级的状况及广电行业为顺应这种现状做出的探索和努力,总体上符合时代的要求,是与时俱进的。
现在的电视娱乐节目越来越丰富,电视广告的娱乐化也越来越明显。几乎所有的娱乐节目都充斥着广告,广告越来越倚重娱乐活动和节目,单纯的信息告知广告越来越少,因为这样的广告越来越没有效果。
关键词: 电视广告 娱乐化 消费者 需求层次 变化
拒绝谷歌翻译的,专业点,感激不尽 展开
3个回答
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With the economic and social development, people have gradually increased the demand level, people not only pay attention when making consumer products for material enjoyment, which brought more attention to the spirit of enjoyment, the spirit of enjoyment come from the consumer's buying process . Therefore, consumers bought no matter what, all the ingredients in which to seek entertainment.
No doubt, people demand levels required to upgrade the corresponding changes in television advertising; people demand entertainment demands TV ad to the entertainment-oriented direction. In short, the entertainment television advertising reflects the current development trend of China's booming economy, rapidly improving people's material living standards, people demand to upgrade the status and broadcasting industries are responsive to this situation and efforts made to explore the whole, consistent with the times requirements, is advancing with the times.
Now more and more rich TV entertainment programs, TV advertising has become increasingly evident entertainment. Almost all of the entertainment programs are filled with advertising, entertainment and programs increasingly rely on the simple message to the ads less and less, because such ads more and more ineffective.
No doubt, people demand levels required to upgrade the corresponding changes in television advertising; people demand entertainment demands TV ad to the entertainment-oriented direction. In short, the entertainment television advertising reflects the current development trend of China's booming economy, rapidly improving people's material living standards, people demand to upgrade the status and broadcasting industries are responsive to this situation and efforts made to explore the whole, consistent with the times requirements, is advancing with the times.
Now more and more rich TV entertainment programs, TV advertising has become increasingly evident entertainment. Almost all of the entertainment programs are filled with advertising, entertainment and programs increasingly rely on the simple message to the ads less and less, because such ads more and more ineffective.
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