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题目:从腾讯手机游戏布局看中国手机游戏行业存在问题及发展趋势摘要:近年来移动互联网在中国的发展异常迅猛,而在移动互联网中手机游戏行业又因其发展速度快、投资金额高、变现能力... 题目:
从腾讯手机游戏布局看中国手机游戏行业
存在问题及发展趋势
摘要:
近年来移动互联网在中国的发展异常迅猛,而在移动互联网中手机游戏行业又因其发展速度快、投资金额高、变现能力强等特点成为移动互联网中引人注目的焦点。据《2013中国游戏行业工作报告》,手机游戏去年实现营业收入约百亿元,同比增长150%以上。去年底,我国智能手机用户达2.86亿,在免费和付费应用下载排行榜中,游戏所占份额分别是78.4%和46.9%,均列第一。而另一方面,中国手游市场的井喷不得不感谢腾讯公司在其移动即时通讯软件微信中引入的一款名为“打飞机”的手游。随着2013年8月9日微信5.0的正式发布,腾讯微信也正是开始其商业化进程,而微信商业化第一步进军的就是手机游戏市场。事实证明,以微信为基础打造的手机游戏平台无疑是2013年手机游戏行业最大的一匹黑马。腾讯从去年下半年才开始大规模进军手机游戏行业的,而在相继推出飞机大战、天天酷跑、天天飞车、节奏大师等游戏之后,都取得了非常不俗的成绩。腾讯每推出一款手机游戏必定会占据App Store下载排行榜第一名很长时间,以至于经常出现App Store免费榜前十名有一般以上的游戏为腾讯研发或代理。腾讯手机游戏平台推出短短半年时间俨然已成为手机游戏行业内的领头羊,借助微信和手机QQ平台,腾讯手机游戏似乎已经复制了其在PC网游上的成功。但这不禁让人思考:为什么腾讯手机游戏会如此的流行?推动这股潮流的力量源自于哪里?腾讯还能在手机游戏行业领跑多久?本文将从多个方面来探讨腾讯手机游戏的布局策略以及其中折射出来的中国手机游戏行业中存在的问题和发展的趋势。
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Topic:
Look from tencent mobile game layout mobile game industry in China
The problems and developing trend
Abstract:
In recent years, the mobile Internet in China's development is swift and violent, and mobile phone games in the mobile Internet industry because of its fast development, the characteristics of high investment, strong cashability becomes a focus in the mobile Internet.According to a 2013 report on the work of the Chinese game industry, mobile game business income of about $ten billion last year, rose more than 150%.Late last year, 286 million smartphone users in China, in the free and paid applications download charts, game share were 78.4% and 46.9%, respectively, are listed first.China, on the other hand, the hand travel blowout market have to thank tencent company in its mobile instant messaging software introduced a micro letter hand tour called "plane".As of August 9, 2013 micro letter 5.0 release, tencent micro letter is also began its commercialization process, the micro letter is the first step into the commercial mobile game market.It has been proved that the mobile gaming platform on the basis of the micro letter is 2013 mobile game industry one of the biggest dark horse.Tencent from the second half of last year began to descend on mobile game industry, and in launched the war, cool run every day, every day coasters, rhythm and master after the game, have achieved very good results.Tencent each launch a mobile phone game is bound to occupy the App Store download list first for a long time, often appear that the App Store for free top ten more than general game developed for tencent or agent.Tencent launched mobile gaming platform just half a year time peremptory has become a mobile game industry leader, with the help of micro letters and phone QQ platform, tencent mobile game seems to have duplicate their success in the PC games.But it can not help but make people think: why tencent mobile game is so popular?Push the trend of the power comes from where?How long will tencent in the mobile gaming industry leading?This article from the several aspects to discuss the layout of the mobile game strategy of tencent and the refraction of the problems existing in the mobile gaming industry in China and the trend of development.

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