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摘要[摘要部分与前言部分重合,摘要部分重写,概述论文主要内容即可。]在我国,电视广告在当今的社会生活中有着广泛而深刻的影响,对商品经济发展和人们物质精神生活都发挥着重要的...
摘要[摘要部分与前言部分重合,摘要部分重写, 概述论文主要内容即可。]
在我国,电视广告在当今的社会生活中有着广泛而深刻的影响,对商品经济发展和人们物质精神生活都发挥着重要的作用。在崭新的21世纪的今天,随着我国人民生活水平的极大提高,我国人民的消费水平、需求层次和重点也就发生了显著变化;娱乐需求成了普通大众的一种重要需求。在这种变化下,我国电视广告又将如何应对时代的要求,与时俱进的发展呢?电视广告的娱乐化发展的本质、现状和趋势是什么呢?在电视广告娱乐化发展的过程中,我们应该努力避免和解决的问题又是什么呢?
本文根据以上的思路,不拘泥于对电视广告的各种细枝末节的陈词滥调,而是对我国电视广告的娱乐化发展趋势作深入的分析和探讨,旨在点明电视广告的娱乐化发展趋势及其本质和必要性,为电视广告作品的创作和广告专业的教学指明一线方向
题目是:电视广告的娱乐化发展趋势 展开
在我国,电视广告在当今的社会生活中有着广泛而深刻的影响,对商品经济发展和人们物质精神生活都发挥着重要的作用。在崭新的21世纪的今天,随着我国人民生活水平的极大提高,我国人民的消费水平、需求层次和重点也就发生了显著变化;娱乐需求成了普通大众的一种重要需求。在这种变化下,我国电视广告又将如何应对时代的要求,与时俱进的发展呢?电视广告的娱乐化发展的本质、现状和趋势是什么呢?在电视广告娱乐化发展的过程中,我们应该努力避免和解决的问题又是什么呢?
本文根据以上的思路,不拘泥于对电视广告的各种细枝末节的陈词滥调,而是对我国电视广告的娱乐化发展趋势作深入的分析和探讨,旨在点明电视广告的娱乐化发展趋势及其本质和必要性,为电视广告作品的创作和广告专业的教学指明一线方向
题目是:电视广告的娱乐化发展趋势 展开
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2010-05-19
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Abstract [abstract part and foreword part superposition, abstract part recomposition, outline paper primary coverage then.]
In our country, the television advertisement has widespread and the profound influence in the now social life, all is playing the vital role to the commodity economy development and the people material spiritual life.In brand-new 21st century today, along with our country lives of the people level enormous enhancement, our country people's consumption level, the demand level and also has had the remarkable change with emphasis; The entertainment demand has become the ordinary populace's one kind of important demand.Under this kind of change, how will our country television advertisement be supposed to the time request, the development which will keep pace with the times? The television advertisement entertainment development essence, what the present situation and are the tendency? In the television advertisement entertainment development process, what should we avoid with the solution question also are diligently?
What should we avoid with the solution question also are diligently?
This article according to above mentality, does not rigidly adhere to the television advertisement each kind of minor details cliche, but is makes the thorough analysis and the discussion to our country television advertisement entertainment trend of development, is for the purpose of pointing out the television advertisement the entertainment trend of development and the essence and the necessity, indicate a direction for the television advertisement work creation and the advertisement specialized teaching
The topic is: Television advertisement entertainment trend of development
In our country, the television advertisement has widespread and the profound influence in the now social life, all is playing the vital role to the commodity economy development and the people material spiritual life.In brand-new 21st century today, along with our country lives of the people level enormous enhancement, our country people's consumption level, the demand level and also has had the remarkable change with emphasis; The entertainment demand has become the ordinary populace's one kind of important demand.Under this kind of change, how will our country television advertisement be supposed to the time request, the development which will keep pace with the times? The television advertisement entertainment development essence, what the present situation and are the tendency? In the television advertisement entertainment development process, what should we avoid with the solution question also are diligently?
What should we avoid with the solution question also are diligently?
This article according to above mentality, does not rigidly adhere to the television advertisement each kind of minor details cliche, but is makes the thorough analysis and the discussion to our country television advertisement entertainment trend of development, is for the purpose of pointing out the television advertisement the entertainment trend of development and the essence and the necessity, indicate a direction for the television advertisement work creation and the advertisement specialized teaching
The topic is: Television advertisement entertainment trend of development
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