高分悬赏!经管类论文摘要翻译

题目:中国动漫营销的机遇与挑战摘要:对世界各国而言,“动漫”两个字意味着无限的商机。然而,曾经辉煌的中国动漫产业在国际动漫巨头的咄咄气势下步履蹒跚。如何在国际动漫产业的白... 题目:中国动漫营销的机遇与挑战
摘要:对世界各国而言,“动漫”两个字意味着无限的商机。然而,曾经辉煌的中国动漫产业在国际动漫巨头的咄咄气势下步履蹒跚。如何在国际动漫产业的白热化竞争中分一杯羹己成为中国动漫业面临的紧迫而重要的课题。
本文首先介绍了动漫营销的概念和特点,然后运用PEST分析了中国动漫的宏观竞争环境。再通过分析《喜洋洋与灰太狼》的成功个案为切入点,从微观角度分析中国动漫营销的机遇和挑战。中国动漫产业自己的机遇在于市场优势、文化优势、成本优势和技术环境优势。同时动漫产业发展的挑战,主要是在产业链发展错位、策划、营销人才缺乏、消费群体定位狭窄、对知识产权保护不力及等因素的改变上。只要我国动漫企业能抓住机遇、改进不足,就能突破重围,振兴我国动漫产业,获取好的经济回报。
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Title:Opportunities and challenges faced by China's cartoon marketing.
Abstract,
For countries all over the world,cartoon means unlimited business opportunities.However,the China's cartoon industry,once blooming,is on the hard way to success with the international cartoon lords' strong attitude.For the China's cartoon industry,how to occupy a position in the fierce competition of the international cartoon has become an urgent and important duty.

First of all,the paper introduces the conception and the features of the cartoon marketing,then,analyzes the macro competition environment of the China's cartoon by using the PEST.Furthermore,treating the unique success,namely the Pleasant Goat and Big Big Wolf,as the breakthrough point,the paper analyzes the opportunities and challenges of the China's cartoon marketing in micro direction.To China's cartoon industry,its opportunities lie in four advantages,namely the market,the culture,the cost,and the technology environment.At the same time,China's cartoon industry faces many challenges,namely the diversified development of its industrial chain,the shortage of its planning and marketing talents,the narrow consumer group orientation,the incomplete intellectual property protection,ect.As long as taking the chances and keep on improving,the China's cartoon enterprises will be able to win over various difficulties,promote China's cartoon industry,and receive good economic return.

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Title: Chinese animation market opportunities and challenges
Abstract: The countries of the world the term "animation" the word means unlimited business opportunities. However, the once brilliant animation Chinese animation industry giants must we in the international momentum faltered under. How to competing in the international animation industry and get ready to become China's cartoon industry has been facing an urgent and important issue.
Title: Chinese animation market opportunities and challenges
Abstract: The countries of the world the term "animation" the word means unlimited business opportunities. However, the once brilliant animation Chinese animation industry giants must we in the international momentum faltered under. How to competing in the international animation industry and get ready to become China's cartoon industry has been facing an urgent and important issue.
This paper introduces the concept of marketing, and features animation, and animation using PEST Analysis of China's macro-competitive environment. And through analysis of "radiant and the Wolf" success stories as the starting point, from the microscopic point of view of Chinese animation market opportunities and challenges. China's animation industry is their opportunity to market advantage, and cultural advantages, cost advantages and technical environmental advantages. At the same time the development of animation industry, the major challenge is the development of dislocation in the industry chain, planning, marketing, shortage of talent, consumer groups, positioning narrow, ineffective intellectual property protection and other factors, changes in the. As long as China's animation enterprises to seize opportunities, improve enough, you can break the siege, the revitalization of China's animation industry, to obtain good economic returns.
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Topic: Chinese cartoon marketing opportunities and challenges
Abstract: the world is concerned, "cartoon" two words mean unlimited business opportunities. However, once the brilliant Chinese cartoon industry in international cartoon giant aggressive momentum hobbled down. How in the international cartoon industry over competing partake of Chinese animation industry has become the urgent and important task.
This paper introduces the concept and characteristics of animation marketing, then analyzed using PEST of Chinese animation macro competition environment. Through analyzing the merchant again with grey Wolf "successful cases, from the microscopic view of China cartoon marketing opportunities and challenges. Chinese cartoon industry own opportunity lies in the market advantages, cultural superiority, the cost advantage and environmental advantage. While cartoon industry development challenges, mainly in the industrial development, planning, marketing personnel lacking, consumer groups positioning stenosis, lack of protection for intellectual property rights and the factors of the change. If China can seize the opportunity, animation company, can improve breakout, China's animation industry, obtain good economic returns.
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Title: Chinese animation market opportunities and challenges
Abstract: The countries of the world the term "animation" the word means unlimited business opportunities. However, the once brilliant animation Chinese animation industry giants must we in the international momentum faltered under. How to competing in the international animation industry grab a slice of China's animation industry has become an urgent and important issue.
This paper introduces the concept of marketing, and features animation, and animation using PEST Analysis of China's macro-competitive environment. And through analysis of "radiant and the Wolf" success stories as the starting point, from the microscopic point of view of Chinese animation market opportunities and challenges. China's animation industry is their opportunity to market advantage, and cultural advantages, cost advantages and technical environmental advantages. At the same time the development of animation industry, the major challenge is the development of dislocation in the industry chain, planning, marketing, shortage of talent, consumer groups, positioning narrow, ineffective intellectual property protection and other factors, changes in the. As long as China's animation enterprises to seize opportunities, improve enough, you can break the siege, the revitalization of China's animation industry, to obtain good economic returns.
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Speaking of various countries, “the animation” two characters mean the infinite opportunity. However, once the magnificent Chinese animation industry duo duo under the imposing manner the step limped in the international animation giant. How to divide a cup of thick soup oneself in the international animation industry's superheating competition to become the Chinese animation industry to face urgent and the important topic. this article first introduced the animation marketing's concept and the characteristic, then have analyzed the Chinese animation macroscopic environment of competition using PEST. Through analyzes "Radiantly with Ash Too Wolf" the successful case is the breakthrough point again, analyzes the Chinese animation marketing from the microscopic angle the opportunity and the challenge. Chinese animation industry their opportunity lie in the market superiority, the cultural superiority, the cost advantage and the technical environment superiority. Simultaneously the animation industrial development's challenge, is mainly in the industrial chain development dislocation, the plan, the marketing talented person lack, the expense community to locate narrow, to the intellectual property protection not strength and so on the factor changes. So long as Our country Animation Enterprise can hold the opportunity, the improvement insufficiency, can break through the tight encirclement, promotes our country animation industry, gains the good economical repayment.
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Title:Opportunities and challenges faced by China's cartoon marketing.Abstract,For countries all over the world,cartoon means unlimited business opportunities.However,the China's cartoon industry,once blooming,is on the hard way to success with the international cartoon lords' strong attitude.For the China's cartoon industry,how to occupy a position in the fierce competition of the international cartoon has become an urgent and important duty.First of all,the paper introduces the conception and the features of the cartoon marketing,then,analyzes the macro competition environment of the China's cartoon by using the PEST.Furthermore,treating the unique success,namely the Pleasant Goat and Big Big Wolf,as the breakthrough point,the paper analyzes the opportunities and challenges of the China's cartoon marketing in micro direction.To China's cartoon industry,its opportunities lie in four advantages,namely the market,the culture,the cost,and the technology environment.At the same time,China's cartoon industry faces many challenges,namely the diversified development of its industrial chain,the shortage of its planning and marketing talents,the narrow consumer group orientation,the incomplete intellectual property protection,ect.As long as taking the chances and keep on improving,the China's cartoon enterprises will be able to win over various difficulties,promote China's cartoon industry,and receive good economic return. 希望可以帮到你,希望你满意。
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