Question

高分求广告毕业论文外文文献翻译（100分）

高分求翻译~明天就要交了~哪位兄弟英文厉害的加我QQ把余下的一段发给你~完成后再加100分~拒绝谷歌翻译啊~Advertainment:FusingAdvertising and Entertainment
Branded Entertainment
Branded entertainment is the type of advertainment that allows for the greatest product involvement, much like the 1950’s sponsor-owned shows17. These types of advertainment are typically funded by the marketer and co-created with entertainment producers the driving force behind content creation is the showcase of a specific product or brand. This type of advertainment has been considered “the single biggest messaging shift…[which will] truly converge the worlds of Hollywood and Madison Avenue.”5 BMW’s short films released online in the summer of 2001 are often credited as one of the first modern forms of branded entertainment. For The Hire series of BMW films, the German company hired top Hollywood directors such as Wong Kar Wai and Ang Lee and recognizable talent such as Madonna to be featured in the films. Each film revolved around a central character, The Driver, the world's best at transporting people or things out of dangerous situations. Naturally, The Driver uses a different BMW in each film to complete his mission. The films were hosted on a new BMW Films website as part of a pull strategy, where consumers would seek out information about the brands themselves, instead of a push strategy where they are just told about the brand.31 The company wanted consumers to
visit the website and seek out BMW by choice instead of just skimming over cars ads on TV or in magazines. Instead of spending marketing dollars on traditional marketing expenses such as media purchases, the majority of the budget was spend on the film production. The films were so successful in attracting attention and buzz that the website registered more than 13 million hits after 12 months. BMW claims that it needed around three million film views in the first year of the campaign to attract the same amount of brand impressions as a traditional campaign. But the website traffic proved far higher than expected and after 12 months, there had been 13 million hits. 。。。

Answer 1

娱乐
品牌的娱乐
品牌的娱乐的类型advertainment,允许为最大的产品参与,就像在1950年的sponsor-owned shows17。这些类型的advertainment通常有一手,co-created资助与娱乐生产者背后的驱动力是展示内容创作的一种特定的产品或品牌。这种类型的advertainment一直被认为是“最大的消息转移将]…[m].北京:世界的真正集中麦迪逊大道。“好莱坞电影短片的宝马5网上发布2001年夏天,通常认为是作为现代形式的品牌的娱乐。为聘请系列的电影,德国宝马公司雇佣顶级好莱坞的导演们如王家卫和李安和可辨认的天赋,如麦当娜在这些影片。每部电影围绕一个中心人物,司机,世界上最好的在搬运人或物脱离险境。自然,驱动使用不同的宝马在每部电影来完成他的使命。这个电影是在一个新的宝马电影网站作为一个拉的策略,在消费者将会寻求信息,而不是自己的品牌战略,推动他们只是讲brand.31公司希望消费者
访问这个网站,寻求宝马选择,而不只是略读了汽车广告在电视和杂志。而在传统市场营销美元的费用,如媒体购买时,大多数的预算都花在了电影制作。这个电影是如此成功吸引注意力,那网站注册超过13万支安打后12个月。宝马公司声称,它需要大约3万片观点在第一年的活动来吸引等量的品牌印象作为一种传统的竞选活动。但是这个网站交通证明远高于预期,和12个月后,已经有13万支安打。

Answer 2

品牌的娱乐
品牌的娱乐的类型advertainment,允许为最大的产品参与,就像在1950年的sponsor-owned shows17。这些类型的advertainment通常有一手,co-created资助与娱乐生产者背后的驱动力是展示内容创作的一种特定的产品或品牌。这种类型的advertainment一直被认为是“最大的消息转移将]…[m].北京:世界的真正集中麦迪逊大道。“好莱坞电影短片的宝马5网上发布2001年夏天,通常认为是作为现代形式的品牌的娱乐。为聘请系列的电影,德国宝马公司雇佣顶级好莱坞的导演们如王家卫和李安和可辨认的天赋,如麦当娜在这些影片。每部电影围绕一个中心人物,司机,世界上最好的在搬运人或物脱离险境。自然,驱动使用不同的宝马在每部电影来完成他的使命。这个电影是在一个新的宝马电影网站作为一个拉的策略,在消费者将会寻求信息,而不是自己的品牌战略,推动他们只是讲brand.31公司希望消费者
访问这个网站,寻求宝马选择,而不只是略读了汽车广告在电视和杂志。而在传统市场营销美元的费用,如媒体购买时,大多数的预算都花在了电影制作。这个电影是如此成功吸引注意力,那网站注册超过13万支安打后12个月。宝马公司声称,它需要大约3万片观点在第一年的活动来吸引等量的品牌印象作为一种传统的竞选活动。但是这个网站交通证明远高于预期,和12个月后,已经有13万。…
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