Question

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一、品牌关注格局
海尔与西门子关注占比超五成
2013年11月，中国冰箱市场上，海尔与西门子稳居品牌关注榜冠亚军位置，两者关注比例累计超五成，达50.9%，品牌集中度较高。其中海尔以35.2%的关注比例蝉联品牌关注榜冠军，西门子则保持亚军位置不变，本月关注比例为15.7%，较10月有小幅下滑。

Answer 1

I. Patter of focus on brands
The focus on Haier and Siemens took up more than 50% of the total.
In November 2013, on the Chinese refrigerator market, Haier and Siemens retained their positions as champion and first runner-up on the ranking for focus on brands. The focus on the two brands added up to more than 50%, reaching 50.9% with high brand concentration. Among the two, Haier defended its champion title with a 35.2% focus percentage while Siemens continued to be the first runner-up with a 15.7% focus percentage for the current month, which was slightly lower than in October.

Answer 2

一、品牌关注格局
Pattern of brand focous

海尔与西门子关注占比超五成
The attention on Haier and Siemens accounted for more than fifty percent.

2013年11月，中国冰箱市场上，海尔与西门子稳居品牌关注榜冠亚军位置，两者关注比例累计超五成，达50.9%，品牌集中度较高。其中海尔以35.2%的关注比例蝉联品牌关注榜冠军，西门子则保持亚军位置不变，本月关注比例为15.7%，较10月有小幅下滑。
November 2011, Haier and Siemens firmly occupied the first and second place on the brand focus list of China's freezer markets. The total percentage of both companies is over half at 50.9%, which was a high degree of brand concentration. Between them, Haier was top with 25.2% and Siemens was second unchanged. The ratio for this month was 15.7%, a slight drop compares to October.

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Answer 3

Brand foucs on pattern
the attention proportion of Haier and Siemens is more than 50%. Till to oct. 2013, Haier and Siemens retain the first, second place in the brand attention list of china refirgerator market. The proportion of the two companies is more than 50%,up to 50.9%,and get a high attention ratio.
Haier continue to hold the top position with 35.2%.While Siemens still in the second place with 15.7% which has a small decline in Oct. .