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急求翻译

四、重塑企业品牌
以往，许多药企由于大量仿制药采取低价和带金销售方式进军医院终端，往往忽略了自身企业形象塑造和传播，随着国家对“一药多名”的监管严控，如果企业自身再没有品牌意识，将在市场拓展中遭遇灭顶的危险。现在，随着众多药企把宣传作为产品推广的主导方式，宣传理所当然成为医药企业开拓新区域市场、抢占更大份额、促进购买的一把利器。
药企在启动市场的宣传后，市场增长和渐渐有名的品牌形象已经初步实现。而在跟进、维护、拓展的关键时刻，如果没有新意、优质、闪亮紧扣消费心理的策略性、延续性的宣传，市场就难以进一步提升，产品销售高潮也随之变成“期货”。因此在市场关键期，事件行销、新闻造势、网络推广、公关手段等多种方案，必将给消费者心理留下深深的产品力、认知度和好口碑。
因此，为确保市场销售再创新高，宣传必需依据受众求新而主动创新依此迎合他们的消费心理，在吸收前期广告投放经验的基础上，以出奇制胜的整合传播策略，做到广告的巧妙投放、品牌培养忠诚，实现策略的创新。
值得强调的是，成功的广告策略就是在分析目标顾客特点、产品差异性和媒体特点的基础上求得三者的统一，进而实现目标顾客的针对性、表达力的适宜性和广告开支的经济性这一目标。
五、进行系统招商
企业要求生存求发展，招商，做为一种快速、低成本拓展产品通路的方式，无疑仍是众多企业的制胜法宝。然而，中国企业95%的招商都不成功！被视为朝阳产业的健康产业，每年都有百多亿招商费打了水漂，有近万的优秀产品未能等及上市就已消声匿迹。据一份调查资料显示：在我们的银行存款里而，约有3000亿闲置资金是用来寻找投资项目的。既然有需求就会有市场，那么为什么这么大的一个市场需求，偏偏企业就招不到商呢？蓝哥智洋团队专家指出：招商遭遇困局的原因主要表现在以下几个方面：
大型企业的自傲心态
某大型药企实力雄厚，然而在近期的招商过程中，依然惨遭滑铁卢，原因为何？就是因为这家企业的姿态过高，药交会上造声势，打广告，热闹非凡，招商手册上动辄企业资金多雄厚，设施多齐全，技术多领先。事实证明，钱是砸了，经销商们却不买帐。企业在宣传招商内容时，不能只是一味地强调企业有多强，产品有多好，而更应把重点放在企业能给消费者怎样的好处，对于经销商来说赢利点在哪里，会不会是真正的商机，经销商关心的是你究竟能为他提供些什么。只有在这些方面满足了经销们，才能真正的打动经销商们的心，让他们心甘情愿的“迎娶”企业的“美娇娘”。
中小企业的投机心态
早些年，个别的中小企业拿着已被淘汰的产品，换个包装贴个牌子，打几个广告，发几张宣传单，于是乎堂而皇之的开始在全国范围内招商了，往往是货到手中，经销们才发现都是些垃圾，此时经销商们悔之晚矣！在中国医药保健品市场发展初期，确实有一部分企业利用招商这个手段，只需付出最低的代价，就可以骗取大量钱财。一时间，药交会成为了这些不法企业圈钱的天堂，而招商这种营销手段则变成了他们手中的摇钱树。蓝哥智洋专家指出，只有通过规范招商流程，以及提高行业的整体素质，才能有效的区分行业内的优秀企业和劣势企业，好的产品及无特质产品，从而把那些混水摸鱼，想“套钱”“圈钱”走人的企业清除出局，只有这样，才能重树行业的形象，再次建立企商之间的信任度，从而坚定经销商共同发展、共同致富的信念，还低成本招商一个清白。

Answer 1

Four, and reshape the enterprise brand
Previously, many pharmacy enterprises as a generic drugs to gold price and sale into hospital terminal, neglecting the own enterprise image and spread of "one country, with more than medicine" regulation, if the enterprise itself severely no brand awareness, in an expanding market will encounter danger of drowning. Now, with numerous medicine enterprises as the leading product promotion propaganda, propaganda granted as pharmaceutical enterprise develop new regional market, occupy a bigger share of a tool, promote the purchase.
Medicine enterprises in market, market growth and publicity of famous brand image has been gradually realize. In follow-up, maintain and develop critical moment, if do not have new idea, high-quality, shiny tightly.spread consumption psychology, the strategic continuity of publicity, the market will be difficult to further enhance product sales, also become "climax futures". Therefore, in the market, the news event marketing promotion, public relations, the network receives various means, will give the consumer psychology, leaving deep awareness and products.
Therefore, in order to ensure the market sales hit a record high, according to the audience, novelty and propaganda must according to this initiative innovation catering to their consumption psychology, in the absorption of advertising, on the basis of experience with imaginative integrated communication strategy, the clever advertising, brand loyalty, cultivating innovative strategies.
Emphasize the advertising strategy is successful in the analysis of target customers is characteristic, the product difference and media based on the characteristics of the three, and obtained the goal customer specific expressive, the suitability and advertising spending efficiency of this goal.
Five, the systematic investment
Enterprise survival and development request, as a rapid, low-cost products, expand the pathway of many enterprises is still is overwhelming. However, China's enterprises are not the 95% success! Considered the sunrise industry health industry, every year there are 100 million investment cost boondoggle, nearly thousand outstanding products and has not listed on the scene. According to a survey of bank deposits in the us, in about 30 million and idle funds are used to find the investment projects. Since there will have the market demand, so why such a big market demand, it is less than business enterprise? Blue brother zhiyang team expert points out: the main causes difficulties in investment in the following aspects:
Large enterprise ego psychology
A large pharmacy enterprises strength, however in recent investment process, were still in Waterloo, why? Just because of the enterprise, the medicine at high attitude created momentum, advertising, promotion, special fund more frequently on manual, complete facilities, more than technology. Facts prove that money is wrong, but don't buy dealers. Enterprises in the propaganda promotion, not only in emphasis on how strong enterprise, the products have much good, but more should focus on enterprise can give consumers how good, for dealers profit points where, will be the real business, dealers concern is whether you can offer him something. Only in these aspects, can satisfy the distribution of real dealers, let they willingly "win" enterprise of "beauty JiaoNian".
Small and medium-sized enterprises of speculative mentality
Earlier in the small and medium-sized enterprises, individual holding have been eliminated, change the product packaging, a sign posted several advertisements, send some brochures, thus hall began in the nationwide promotion, often is the distribution of goods, that is all junk dealers, it is too late to regret! In Chinese medicine health care market development, there are some enterprises initial investment, using the method of the lowest price, only can defraud a large sum of money. At that time, the fair has become the illegal drug companies of heaven, money and the marketing methods, investment into the hands of cash. Blue brother zhiyang experts point out that, it is only through standard investment and improve the process, the overall quality of the industry, can effectively distinguish industry outstanding enterprise and disadvantages, good products and company products, thus put those qualities to fish in troubled waters, "money" to "money" leave out the enterprise clear, only in this way can we rebuilt-up industry, establish the enterprise business again, thus firmly trust between dealers for mutual development and common prosperity of faith, is a low cost investment innocence.

Answer 2