Question

求英文高手帮忙翻译论文摘要，有重谢

营销渠道管理的研究，是现代企业营销管理中的重要部分。本文的研究主题是亘盛耐磨材料有限公司的营销渠道改造研究。本文作者从公司渠道管理的模式，管理机制，制约因素，渠道冲突，渠道控制以及营销渠道内外部环境等方面进行分析和研究，发现公司营销渠道管理的不足与缺陷。结合所学的营销渠道基本理论，以及营销渠道理论的发展前沿，提出营销渠道改造设想，并经过充分的论证，以提高企业营销渠道的管理水平，更好的发挥营销渠道的作用。

Answer 1

Marketing channel management, research, marketing and management of modern enterprises in the important part. Theme of this paper is resistant Material Co., Ltd. Sheng interactive marketing channel for Transformation. The author's model from the company's channel management, management mechanisms, constraints, channel conflict, channel control, and marketing channels, such as internal and external environment analysis and research, and found the lack of marketing channels, and defect management. Combination of learning the basic theory of marketing channels, as well as the development of cutting-edge marketing channel theory, put forward reform ideas marketing channel, and after full argument, to improve the management of enterprise marketing channels, better play the role of marketing channels.

Answer 2

The research about management of marketing and sales channels, is the most important part in mordern enterprise marketing management. The theme of this article is to research the transformation of HENGSHENG Resistant Material Company's marketing channels.The author have analysised and researched from these aspects: the model of management of this company's channel , management mechanisms, constraints, channel conflict, channel control, and the internal and external environment of marketing channels, then find the lackness and defect of mangagementof marketing and sales channels. Combine all the basic theory of marketing channels which has been learned, and the future of this theory's development, to put forward put forward the ideas of reform marketing channel, and after full arguments, to improve the level of management of enterprise marketing channels, and make marketing channels play a better role.