Question

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翻译成英语，谢谢~~

随着社会的发展，名牌对消费者的心理影响越来越明显。而在我看来这种影响分为两方面：
一方面是积极的。一些消费者更注重商品或实物的实际使用价值。
一般来讲，当消费者对某种商品感到不保险或没有把握时，为了将自己的风险降至最小程度，就只有依赖名牌商品。而名牌商品的货真价实，使消费者的风险意识降至最低点，求实心理需要落到了实处，品牌忠诚的建立也就成为必然。
另一方面是消极的。名牌为满足消费者的自我表现心理提供了保障条件，刺激了消费者的攀比心理需要同时也强化了消费者的从众心理和同步心理。
攀比心理是一种以争强斗胜或为了与他人攀比并胜过他人为目的的消费心理。人们在生活中相互竞争，不甘落后，奋勇争先，既是人之常情，也是社会向前发展的一个动力。
趋同从众，不甘落伍，是常人常态。古人云：“物以类聚，人以群分”。不同的社会阶层、社会群体，在购买心理、购买行为上是不同的，但同阶层、同群体间的购买心理、购买行为是大致相同的。在同阶层、同群体中，每一个成员都不想被群体抛弃，都不想落伍，都不想让人瞧不起。这一心理现象表现在购买行为上，往往是争先恐后地与同阶层、同群体的购买行为保持同步。
总之，人心不同，各如其面。消费者对名牌商品的认识和购买名牌商品的动机是十分复杂的，名牌所带来的心理效应也不是单一的，而是复合的，多元的。

Answer 1

With the development of society, the psychological impact of brand on consumers become increasingly evident. In my opinion this effect is divided into two areas:
On the one hand is active. Some consumers pay more attention to the actual value of goods or in kind.
In general, when consumers of a commodity are not insured or not sure, in order to minimize the risk of his degree, only dependent on brand-name merchandise. The genuine brand-name goods, so that the consumer risk awareness bottomed, realistic psychological needs fell implemented and the establishment of brand loyalty has become inevitable.
On the other hand is negative. Brand to meet consumer self-expression has provided a guarantee of psychological conditions, to stimulate the psychological needs of consumers comparisons also strengthened the herd mentality of consumers and synchronization psychology.
Comparisons is a mental struggle to Zheng-qiang Sheng, or to comparisons with others and better than others for the purpose of consumer psychology. People living in competition, not far behind, rushed courageously, is only human, but also a driving force in social advancement.
Convergence herd, unwilling to fall behind, is the ordinary normal. An old saying: "Like attracts like, dividing people into groups." Different social strata, social groups, in the purchase of psychology, buying behavior is different, but with class, with the populations of the purchase of psychological, buying behavior is roughly the same. In the same class, same group, each member of the group do not want to be abandoned, do not want to fall behind, do not want people to look down. This psychological phenomenon reflected in purchase behavior, often vying with the same class, with the group purchase to keep pace.
In short, people are different from one another. Consumer brand awareness and purchase brand-name merchandise goods motivation is very complex psychological effects brought about by the brand is not single, but a composite, diverse.

Answer 2

With the development of society, the brand to consumers' psychological effect more apparent. But in my opinion this influence is divided into two aspects:
One is positive. Some consumers pay more attention to the actual physical commodity or use value.
Generally speaking, when consumer goods are not for some insurance or not, in order to grasp their risk to a minimum level, only rely on brand name products. But the brand value, make consumers to low risk consciousness and pragmatic psychology, fell to establish brand loyalty will become inevitable.
On the other hand is negative. Famous for satisfying consumers' self-expression psychological provides security conditions, stimulate the consumer's psychological need also compare the strengthening of consumer psychology conformity and synchronization.
Compare with the psychological is an overly measures in order to compare with others - or rather than others, and for the purpose of consumption. People compete in life, unwilling to lag behind, first courageously, both human and social development of a power forward.
Convergence of the herd, unwilling moss-grown, is ordinary. The ancients cloud: "birds of a feather flock together." The different social strata, social groups, when buying a psychological, purchase behavior is different, but with class, with groups of psychological and purchasing behavior is purchased by roughly the same. In the same class, group, each member want to be abandoned, don't moss-grown group, want to let a person look. This is a psychological phenomenon in purchasing behavior, is often competitively with class, group purchase behavior.
Anyhow, different as the surface. Consumers to purchase the commodities and famous brand goods is very complex, the motives of the psychological effects caused by famous brand, but also not a single compound, multivariate.

Answer 3

With the development of society, the psychological impact of brand on consumers become increasingly evident. In my opinion this effect is divided into two areas:
On the one hand is active. Some consumers pay more attention to the actual value of goods or in kind.
In general, when consumers of a commodity are not insured or not sure, in order to minimize the risk of his degree, only dependent on brand-name merchandise. The genuine brand-name goods, so that the consumer risk awareness bottomed, realistic psychological needs fell implemented and the establishment of brand loyalty has become inevitable.
On the other hand is negative. Brand to meet consumer psychology has provided a guarantee of self-expression conditions, the comparisons to stimulate the psychological needs of consumers and also to strengthen the herd mentality of consumers and synchronization psychology.
Comparisons is a mental struggle to Zheng-qiang Sheng, or to comparisons with others and better than others for the purpose of consumer psychology. People living in competition, not far behind, rushed courageously, is only human, but also a driving force in social advancement.
Convergence herd, unwilling to fall behind, is the ordinary normal. An old saying: "Like attracts like, dividing people into groups." Different social strata, social groups, in the purchase of psychology, buying behavior is different, but with class, with the populations of the purchase of psychological, buying behavior is roughly the same. In the same class, same group, each member of the group do not want to be abandoned, do not want to fall behind, do not want people to look down. This psychological phenomenon reflected in purchase behavior, often vying with the same class, with the group purchase to keep pace.
In short, people are different from one another. Consumer brand awareness and purchase brand-name merchandise goods motivation is very complex, the psychological effects brought about by the brand is not single, but complex, diverse