
毕业论文英文摘要,求翻译??? 20
植入式广告是隐性广告的一种,是指将产品或服务的信息巧妙地植入影视或一些活动环节中。国外的植入式广告有着较长的发展历史和较好的实际应用经验,我国也正是看到了这一点,近年来,...
植入式广告是隐性广告的一种,是指将产品或服务的信息巧妙地植入影视或一些活动环节中。国外的植入式广告有着较长的发展历史和较好的实际应用经验,我国也正是看到了这一点,近年来,不论是在影视业,还是在报刊杂志等方面,都对植入式广告的运用有了一定的探索,并且取得了一定的成绩。随着商业电影的一步步发展,这种以反映现实社会和人的心灵世界为主要内容的媒介传播方式正日益走入社会的各个角落,而商家正是看到了这个趋势,于是把他们的产品和服务通过植入式广告的形式放进了电影里面,并且这种方式越来越得到重视。在商业电影中放入植入式广告与载入其它媒介不同的是,要充分考虑到广告与电影剧情的契合度等问题。而从受众角度分析,商业电影中植入式广告需要做的还有像目标受众的确定、剧情更好的展现、整合营销的推广等多方面的内容,才可以不仅使电影得到好的发展,而且使得商家的产品或服务对受众产生实际的效果。这样才会有广告业和电影业实现双赢的局面发生。本文从受众角度出发,首先简单介绍了植入式广告和商业电影的相关内容,然后着重从受众角度分析了商业电影中如何运用植入式广告,最后分析了商业电影中植入式广告的发展前景。
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你是要把这个翻译成英文还是什么意思??
英文的话是:Advertising is recessive advertising implantable refers to a product or service information skillfully implanted film or some activities in the link. Foreign implantable advertising has a long history and good practical experience, our country is also saw it, and in recent years, both in the film, or in newspapers and magazines, etc, are the use of a certain exploration, and obtained some achievements. Along with the development of commercial movie, this step by step to reflect the social reality and the soul world as the main contents of the media is increasingly into every corner of the society, and stores saw this trend, and their products and services through the forms in the movie, and get more and more attention.in this way. In the commercial movie in advertising and other media implantable load is different, full consideration should be given to the movie ads and fit. And from the Angle of the audience, commercial movie in need of the target audience and determined, plot better show, the promotion of integrated marketing aspects of content, can not only make movies get good development and make business products or services on the actual effect produced audience. This film will be advertising and achieve a win-win situation. From the Angle of the audience, first introduced simply implantable advertising and commercial movie related content, then emphatically analyzed from the Angle of the audience to use in commercial movie implantable advertising, and finally analyses the commercial movie in the development prospect.
英文的话是:Advertising is recessive advertising implantable refers to a product or service information skillfully implanted film or some activities in the link. Foreign implantable advertising has a long history and good practical experience, our country is also saw it, and in recent years, both in the film, or in newspapers and magazines, etc, are the use of a certain exploration, and obtained some achievements. Along with the development of commercial movie, this step by step to reflect the social reality and the soul world as the main contents of the media is increasingly into every corner of the society, and stores saw this trend, and their products and services through the forms in the movie, and get more and more attention.in this way. In the commercial movie in advertising and other media implantable load is different, full consideration should be given to the movie ads and fit. And from the Angle of the audience, commercial movie in need of the target audience and determined, plot better show, the promotion of integrated marketing aspects of content, can not only make movies get good development and make business products or services on the actual effect produced audience. This film will be advertising and achieve a win-win situation. From the Angle of the audience, first introduced simply implantable advertising and commercial movie related content, then emphatically analyzed from the Angle of the audience to use in commercial movie implantable advertising, and finally analyses the commercial movie in the development prospect.
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