有哪位英语高手能帮我翻译一下,非常感谢
(1)注重个性化。当今社会,人们追逐个性化,一种体验情景根本无法满足消费者的多样化、娱乐性需求。追求个性、讲究品位的消费者,已不再光顾批发市场、小型商店,而是频临名品名店...
(1)注重个性化。当今社会,人们追逐个性化,一种体验情景根本无法满足消费者的多样化、娱乐性需求。追求个性、讲究品位的消费者,已不再光顾批发市场、小型商店,而是频临名品名店,身在其中可以体验高贵、典雅的装饰,满足个性化需求欲望。
(2)引导感性消费。长久以来,传统营销把消费者看成理智购买决策者,事实上,很多人的购买行为是感性的,他们对消费行为很大程度上受感性支配,他们并非非常理性地分析、评价、最后决定购买。也会存在幻想,有对感情、欢乐等心理方面的追求,特定的环境下,也会有冲动。正如伯恩德•H•施密特所指出的那样:“体验式营销人员应该明白,顾客同时受感性和理性的支配。也即是说,顾客因理智和因为一时冲动而做出购买的几率是一样的。”这也是体验式营销的基本出发点。因此,企业要考虑消费者的情感需要,应当“晓之以理,动之以情”。 展开
(2)引导感性消费。长久以来,传统营销把消费者看成理智购买决策者,事实上,很多人的购买行为是感性的,他们对消费行为很大程度上受感性支配,他们并非非常理性地分析、评价、最后决定购买。也会存在幻想,有对感情、欢乐等心理方面的追求,特定的环境下,也会有冲动。正如伯恩德•H•施密特所指出的那样:“体验式营销人员应该明白,顾客同时受感性和理性的支配。也即是说,顾客因理智和因为一时冲动而做出购买的几率是一样的。”这也是体验式营销的基本出发点。因此,企业要考虑消费者的情感需要,应当“晓之以理,动之以情”。 展开
2个回答
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抱歉啊,只会第一个。
Individuality. Today's society, people pursue personal, an experience scenario simply can not meet the diversity of consumers, demand for entertainment. The pursuit of individuality, attention to consumer tastes, no longer patronize wholesale markets, small shops, but the frequency of clinical famous famous restaurant, in which the body can experience the noble, elegant decoration, the desire to meet individual needs.
Individuality. Today's society, people pursue personal, an experience scenario simply can not meet the diversity of consumers, demand for entertainment. The pursuit of individuality, attention to consumer tastes, no longer patronize wholesale markets, small shops, but the frequency of clinical famous famous restaurant, in which the body can experience the noble, elegant decoration, the desire to meet individual needs.
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(1)Individuality. Today's society, people pursue personal, an experience scenario simply can not meet the diversity of consumers, demand for entertainment. The pursuit of individuality, attention to consumer tastes, no longer patronize wholesale markets, small shops, but the frequency of clinical famous famous restaurant, in which the body can experience the noble, elegant decoration, the desire to meet individual needs.
(2)Individuality. Today's society, people pursue personal, an experience scenario simply can not meet the diversity of consumers, demand for entertainment. The pursuit of individuality, attention to consumer tastes, no longer patronize wholesale markets, small shops, but the frequency of clinical famous famous restaurant, in which the body can experience the noble, elegant decoration, the desire to meet individual needs.
(2)Individuality. Today's society, people pursue personal, an experience scenario simply can not meet the diversity of consumers, demand for entertainment. The pursuit of individuality, attention to consumer tastes, no longer patronize wholesale markets, small shops, but the frequency of clinical famous famous restaurant, in which the body can experience the noble, elegant decoration, the desire to meet individual needs.
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