英语高手帮忙翻译一下,谢谢啦

情感营销的关键就是把消费者个人情感差异和需求作为企业品牌营销战略的核心,通过借助情感包装、情感促销、情感广告、情感口碑、情感设计等策略来实现企业的经营目标。比如星巴克,致... 情感营销的关键就是把消费者个人情感差异和需求作为企业品牌营销战略的核心,通过借助情感包装、情感促销、情感广告、情感口碑、情感设计等策略来实现企业的经营目标。比如星巴克,致力推动所谓的第三好去处,让忙于工作的现代人有个可以喘息的场所;而萧兹在杂志专访中也曾经提到:“星巴克就是现在生活中的绿洲,你可以一个人、也可以跟朋友或家人一起去星巴克,喝一杯咖啡、听听店里的音乐、沉浸在店里优美的环境中,重新整理自己的思绪,星巴克就是家庭与办公室之外的‘第三好去处’。”
教育营销战略教育营销是指通过传授给消费者产品知识、消费知识,达到营销目的的营销方式。教育营销更容易带来顾客满意和顾客忠诚。
教育营销必须采取一种低压力或无压力的方法,不用试图用任何方式影响或说服消费者购买,否则会产生教育失败,即消费者认为提供的教育仅仅是促成消费的手段,而不是真正为顾客增加知识。星巴克为了教育中国的消费者饮用咖啡,采取的教育方式相当新颖和轻松,它常通过自己的店面以及到一些公司去开“咖啡教室”,并通过自己的网络成立了一个咖啡俱乐部来与消费者进行互动。而星巴克的“熟客俱乐部”,除了固定通过电子邮件发新闻信,还可以通过手机传简讯,或是在网络上下载游戏,一旦过关可以获得优惠券。
因此,舒尔茨说:“我们不是提供服务的咖啡公司,而是提供咖啡的服务公司。”星巴克,将普普通通的咖啡经营成独特体验,并以此为卖点,走向成功。反观其他企业,这恰恰是高谈阔论着营销战略的他们所欠缺的。星巴克所坚守的是一成不变的咖啡文化体验模式,创新的是在咖啡文化体验中,所推出的各类服务内容、服务品种与服务手段,后者纷呈迭出,蔚为大观。正是这种坚守与创新,造就、延续了星巴克的成功。
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Emotion is the key of marketing consumer demand and personal feelings differences as the core, brand marketing strategy by using emotional packaging, advertising, sales promotion, emotional feelings, emotions such strategies to achieve emotional design business objectives. Like starbucks, dedicated to promote the so-called third place, let the busy work of modern breath can have a place, But at this magazine interview shaw also once said, "life is now the oasis starbucks, you can be a person, can also go with friends or family, starbucks coffee, listen to music, immersed in the shop store environment and rearrange your thoughts, starbucks is family office and the third place.
Education marketing strategy education imparted to refer through marketing knowledge, consumer products, achieve marketing objective knowledge consumption of marketing. Education brings more easily marketing customer satisfaction and customer loyalty.
Education marketing must take a low pressure or without pressure method in any way, don't try to persuade consumers to purchase or education, otherwise will fail, the education that offers consumer spending is the only means, not true for customer increase knowledge. Starbucks education for Chinese consumer education, drinking coffee is novel and easy way, it is often through their stores and some companies to open "classroom" coffee, and through their own network established a coffee with consumers interacting with the club. Starbucks VIP club "and", in addition to fixed by E-mail news letters, but also through the phone message, or on the Internet download games, once pass can obtain coupons.
Therefore, schultz said: "we are not provide service of coffee, but the company provides services company." the coffee, Starbucks coffee, ordinary business into unique experience, selling, success. In other enterprises, it is just talk with marketing strategy of what they lack. Starbucks is invariable pursuit.by that coffee culture experience mode, innovation in the coffee culture experience, of all kinds of service contents, service means and service, the varieties of colorful, categorized. This is holding and innovation, and continued success of starbucks.
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Emotion is the key of marketing consumer demand and personal feelings differences as the core, brand marketing strategy by using emotional packaging, advertising, sales promotion, emotional feelings, emotions such strategies to achieve emotional design business objectives. Like starbucks, dedicated to promote the so-called third place, let the busy work of modern breath can have a place, But at this magazine interview shaw also once said, "life is now the oasis starbucks, you can be a person, can also go with friends or family, starbucks coffee, listen to music, immersed in the shop store environment and rearrange your thoughts, starbucks is family office and the third place.
Education marketing strategy education imparted to refer through marketing knowledge, consumer products, achieve marketing objective knowledge consumption of marketing. Education brings more easily marketing customer satisfaction and customer loyalty.
Education marketing must take a low pressure or without pressure method in any way, don't try to persuade consumers to purchase or education, otherwise will fail, the education that offers consumer spending is the only means, not true for customer increase knowledge. Starbucks education for Chinese consumer education, drinking coffee is novel and easy way, it is often through their stores and some companies to open "classroom" coffee, and through their own network established a coffee with consumers interacting with the club. Starbucks VIP club "and", in addition to fixed by E-mail news letters, but also through the phone message, or on the Internet download games, once pass can obtain coupons.
Therefore, schultz said: "we are not provide service of coffee, but the company provides services company." the coffee, Starbucks coffee, ordinary business into unique experience, selling, success. In other enterprises, it is just talk with marketing strategy of what they lack. Starbucks is invariable pursuit.by that coffee culture experience mode, innovation in the coffee culture experience, of all kinds of service contents, service means and service, the varieties of colorful, categorized. This is holding and innovation, and continued success of starbucks.
是在词典上直接点出来的!不是本人翻译的,水平不行啊!

参考资料: 有道词典

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栋永元hf
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Emotional marketing is the key to consumer personal emotions and needs as a brand marketing strategies, through a promotional packaging, emotions, feelings, emotions, emotions, Word of mouth advertising, emotional design, strategy to achieve business goals. Such as Starbucks, endeavour to promote the so-called first-good place to go for busy people to breathing places; Xiao on magazine interview also mentioned: "Starbucks is now living in Oasis, you can be a person, you can also talk to a friend or family member to go to Starbucks, drink a cup of coffee, listening to music, shop in shop and beautiful environment, rearrange your own thoughts, Starbucks is the family and the ' outside the Office, sanhao place '. ” Education marketing strategies education marketing refers to the transfer to the consumer product knowledge
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aigonglei
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。。。。。。。。。。。。。
不然直接拉到灵格斯在线翻译里去好了。。。。。。太长了吧,哈哈
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