Question

求几篇与市场开拓相关的外文文献

需要有具体的内容，能看到全部内容的哦

Answer 1

销售是龙头.一个好的公司必须要一支能打硬仗的销售团队,要想有一支好的1、不要怕业务员挣钱.你制定的政策要让业务员挣到钱（有时你自己的利润可能赶不上业务员的提成多）,这是凝聚力的第一步才好管理.
2、对内对外要讲信义.说到做到树立品牌意识.
3、要和员工同甘共苦.让你的员工感觉到你也是很不容易的.
4、不断加强管理加强培训提高业务人员的技能和素质,及时发现问题善于解决问题.管理的同时不能降低待遇.
另外可以通过电话营销和网络销售来提高销售额.
1.概况分析：寻找你们产品和其他同类产品的优势与劣势的差距点.分析竞争对手的整体营销策略,借此去寻找机会点.
2.消费者分析：明确你们产品的受众目标人群,如果是高端产品,就不要指望消费能力稍微低下的消费者.
3.销售渠道：分析你们现在的销售渠道是否合理.
4.广告策略：明确你们现在的广告诉求对象,诉求重点以及诉求方法是否正确.
5.品牌形象：是否树立了完整的品牌形象,受众对你们品牌的认知程度如何,在明确了你们的目标受众后,针对目标人群去塑造品牌形象,分析你们产品的高端的产品形象是什么.
首先要选拔精兵强将,成立“新市场开拓突击队”是一种比较可行的运作模式
如果把开发市场和维护市场的难度作一个比较,那么开发市场的难度占了80％,而维护市场的难度仅占20％.作市场难就难在开发新市场上,这需要开发新市场的营销经理具备很强的市场判断能力、组织管理能力、市场应变能力,有媒体广告投放经验以及经销商谈判技巧,而中小企业营销人才有限,很难有足够的营销经理具备新市场开拓的专业知识和经验.
那么中小企业组建一支“新市场开拓突击队”,摸索出一套适合本企业开拓新市场的营销模式,然后根据待开发市场的特殊情况制定适合的推广方案,并由“新市场开拓突击队”负责执行.
先期可以对市场进行试运作一段时间,由“新市场开拓突击队”的先导人员摸清当地市场的消费者、通路、终端市场、媒体、政府职能部门、竞争对手以及广告公司等概况后,认为该市场有把握开发成功,“新市场开拓突击队”再进驻该市场,进行大规模地推广.
开拓成功后留守少部分人员,其他人员转到另一个新市场.
采用“新市场开拓突击队”运作模式有如下好处：
1、开发新市场的经验可以得到不断的总结,逐步完善企业的营销模式.
2、把市场运作的经验带到了各区域市场,防止出现重复交“学费”的现象.
3、同步完成对营销队伍的培训工作,迅速拉练出一支熟悉市场运作的营销队伍.
4、弥补中小企业高素质营销经理的不足.
5、树立经销商的信心,使其认为企业对该区域市场高度重视,而且企业市场运作能力强,这样的话容易得到经销商的大力支持. 一个企业的销售并不是一两句话可以说完的,你最好招一个销售能力和经验都比较好的人做你公司的销售经理,当老板就是要借用别人的经验能力去为公司创造利益的,你现在重要的不是单在销售这一个方面上,你的工作任务是掌控全局,只有你的方向对了,用对人,你的业绩自然就上去了!
Sales is the leader. A good company to be able to打硬仗a sales team in order to have a good 1, do not be afraid of sales to make money. Your policies to make sales to earn some money (sometimes you can not keep up with their own profits may deduct a percentage of sales and more), this is the first step to do the management of cohesion.
2, the internal and external stress Lutheran. Speaking of brand awareness achieved.
3, and staff to share weal and woe. Let your employees feel you are not at all easy.
4, continue to strengthen the management to enhance the training of operational staff to improve skills and quality, timely and good at problem-solving problems. At the same time, management can not reduce the treatment.
In addition to telephone marketing and sales network to increase sales.
1. Overview analysis: search for your products and other similar products, the strengths and weaknesses of the gap point. Analysis of competitor's overall marketing strategy to take this opportunity to point to search for.
2. Consumer analysis: a clear product of the audience you target population, in the case of high-end products, do not expect slightly lower spending power of consumers.
3. Marketing channels: analysis of your current sales channels are reasonable.
4. Advertising strategy: the ad is clearly the demands of your target, focus, and the demands of the demands of the correctness of the method.
5. Brand: whether to establish a complete brand image, the audience for your brand awareness of how, in the clear after your target audience, in view of the target population to create brand image, analyze your products high-end products, the image of what is .
First of all, the selection of elite troops forced to set up "to open up new markets commando" is a more feasible mode of operation
If the development of the market and maintain the market's difficult to make a comparison, then the difficulty of the development of the market accounted for 80 percent, and the difficulty of maintaining the market accounted for only 20%. The challenge for the market in the development of new markets, which need to develop new markets, marketing manager with a strong ability to judge the market, organization and management ability, market ability, and experience in media advertising as well as the dealer negotiation skills, marketing and small and medium-sized limited personnel, it is difficult enough with the marketing manager of new market development expertise and experience.
Then the formation of a small and medium-sized "commandos to open up new markets," a feeling for the enterprise market to open up new marketing mode, and then to be developed in accordance with the special circumstances of the market for the promotion of the development program by the "commandos to open up new markets "responsible for the implementation.
Pre-test on the market can operate for a period of time, by the "commandos to open up new markets," the precursor of staff to find out the local market of consumers, distributors, end markets, the media, government departments, advertising companies and other competitors as well as the profile, we think that The successful development of market certainty, "to open up new markets commando" re-entered the market for large-scale promotion.
After the success of opening up a small number of remaining staff, other personnel to the other new markets.
The use of "open up new markets commando" mode of operation has the following advantages:
1, the experience of the development of new markets can be summed up continuously, and gradually perfect the business model of marketing.
2, the operation of the market experience to the regional market, to prevent duplication of pay "fees" phenomenon.
3, simultaneous completion of the training of marketing teams, field training quickly familiar with the operation of the market out of a marketing team.
4, small and medium enterprises make up for the lack of high-quality marketing manager.
5, to establish the confidence of dealers, to the view that enterprises attach great importance to the regional market, and the operation of the enterprise market and strong, so that we could easily have been the strong support of dealers. Sales of an enterprise can not finish one or two words, you recruit the best sales ability and experience a better person to do all your company's sales manager, when the boss is to use the experience of others and the ability to create interest for the company and you are now is not alone in this one aspect of the sale, your task is to control the situation, only you in the right direction, with people, you naturally get the performance of the!

Answer 2

] Daoshan Du,Xiaodong Xu,Kazuo Yamazaki. A study on the generation of silicon-based hardware Plc by means
of the direct conversion of the ladder diagram to circuit design
language[J]. The International Journal of Advanced Manufacturing Technology
. 2010 (5-8)

[2] Michael F. Zaeh,Clemens
Poernbacher. Model-driven development of PLC software for machine tools[J].
Production Engineering . 2008
[3]Dongkai Qiao,Xiangyu Yang,Jinxin Jia.Design
of Automatic Welding Machine Based on PLC. 2011 Second International
Conference on Digital Manufacturing & Automation . 2011
[4] C.Brecher,W.Lohse,W.Herfs.Mechatronic
development of PLC software with virtual machine tools,2009. 2009 IEEE
Internatioal Conference on Control and Automation . 2009
5] Can Saygin,Firat Kahraman. A Web-based programmable logic controller laboratory for
manufacturing engineering education[J]. The International Journal of
Advanced Manufacturing Technology . 2004 (7-8)

追问

这都是什么鬼，机床？焊接？别烦人

追答

外文文献可到Oa图书馆查询。 输入英文关键词即可