Question

什么是Product marketing？

Answer 1

Product marketing is ultimately the sum of all the efforts necessary to research, message, position, promote, and support a new product so that it successfully resonates with the target audience. Product marketing requires participating in discovery, delivery, and ultimately, a go-to-market strategy

the product manager's job is to get the product to the shelf and the product marketing manager's job is to get it off the shelf. The product manager develops the product, the product marketer packages it attractively, and designs campaigns to motivate consumers to purchase it.

Product Marketing Metrics