帮忙翻译一下这两段。。 10
1。Appleenteredthe1990swellawarethattheconditionsthatmadethecompanyanindustrygiantinth...
1。Apple entered the 1990s well aware that the conditions that made the company an industry giant in the previous decade had changed dramatically. Management recognized that for Apple to succeed in the future, corporate strategies would have to be reexamined. Apple had soared through the 1980s on the backs of its large, expensive computers, which earned the company a committed, yet relatively small following. Sculley and his team saw that competitors were relying increasingly on the user-friendly graphics that had become the Macintosh signature and recognized that Apple needed to introduce smaller, cheaper models, such as the Classic and LC, which were instant hits. At a time when the industry was seeing slow unit sales, the numbers at Apple were skyrocketing. In 1990, desktop Macs accounted for 11 percent of the PCs sold through U.S. computer dealers. In mid-1992, the figure was 19 percent.
2。But these modestly priced models had a considerably smaller profit margin than their larger cousins. So even if sales took off, as they did, profits were threatened. In a severe austerity move, Apple laid off nearly 10 percent of its workforce, consolidated facilities, moved production plants to areas where it was cheaper to operate, and drastically altered its corporate organizational chart. The bill for such forward-looking surgery was great, however, and in 1991 profits were off 35 percent. But analysts said that such pitfalls were expected, indeed necessary, if the company intended to position itself as a leaner, better-conditioned fighter in the years ahead.
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2。But these modestly priced models had a considerably smaller profit margin than their larger cousins. So even if sales took off, as they did, profits were threatened. In a severe austerity move, Apple laid off nearly 10 percent of its workforce, consolidated facilities, moved production plants to areas where it was cheaper to operate, and drastically altered its corporate organizational chart. The bill for such forward-looking surgery was great, however, and in 1991 profits were off 35 percent. But analysts said that such pitfalls were expected, indeed necessary, if the company intended to position itself as a leaner, better-conditioned fighter in the years ahead.
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进入20世纪90年代wellaware 1.Apple条件,使公司的行业巨人在十年前已经发生了巨大的变化。苹果公司的管理层认为成功在不久的将来,我们将不得不被重新公司战略。苹果公司已猛增,在20世纪80年代在thebacks它的巨大的、昂贵的计算机,赢得了公司的承诺,但相对较小的追随者。Sculley和他的团队发现了越来越多的用户友好的图形的依赖,已成为了麦金托什签名和认可,苹果需要引入小、廉价车型,如经典和信用证,即时支安打。在这个行业销售,看到缓慢的单位在苹果是数字暴涨。在1990年,桌面Macs占11%的pc出售美国电脑经销商。在mid-1992,这个数字是19%。
这些价格2.But模型有相当小的利润比他们的更大的表亲。所以即使销售额起飞了,当他们这样做的时候,利润受到威胁。在严寒的紧缩感,苹果公司解雇了将近10个百分点,巩固其员工的生产设施、移动到的地方是廉价的操作,剧烈改变其企业的组织架构图比尔为这样的前瞻性的手术是巨大的,但是,在1991年利润了35%。但分析师表示,这样的错误被期望,事实上必要的,如果公司旨在成为一个较瘦的,better-conditioned战斗机在未来的岁月。
这些价格2.But模型有相当小的利润比他们的更大的表亲。所以即使销售额起飞了,当他们这样做的时候,利润受到威胁。在严寒的紧缩感,苹果公司解雇了将近10个百分点,巩固其员工的生产设施、移动到的地方是廉价的操作,剧烈改变其企业的组织架构图比尔为这样的前瞻性的手术是巨大的,但是,在1991年利润了35%。但分析师表示,这样的错误被期望,事实上必要的,如果公司旨在成为一个较瘦的,better-conditioned战斗机在未来的岁月。
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