请帮我翻译成中文,不要翻译机,谢谢
commitmenttoinnovationandthecreationofinnovationculture.3M.forexamplefocusesontherole...
commitment to innovation and the creation of innovation culture.3M .for example focuses on the role of management( sending the right signals ,help eliminate barriers ,providing the environment and freedom, setting an example ,ensuring support in the innovation process), yet most firms give little attention to the role of marketing research and modeling in creating a total organizational commitment to innovation. The challenge, therefore, is how to redesign, is how to redesign the marketing research and models to ensure their integration in the innovative or organizational culture and not just their occasional use as specialized tools in isolated NPD products.
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